One of the pressing global challenges today is managing humanity’s unlimited needs with limited resources, emphasizing fostering sustainable consumption. This study aims to identify the key factors influencing adopting sustainable consumption behaviors among Generation Z, an active consumer segment, and evaluate the potential for their transition to sustainable consumption. A survey results, highlighted the primary influences and barriers to sustainable consumer behavior. A survey was conducted among 221 participants from Generation Z, aged 18-23, to examine the key motivators and obstacles to adopting sustainable consumer habits. The findings indicate that Generation Z is positive towards essential prerequisites for sustainable consumption. Furthermore, the study reveals that 85% of the surveyed representatives of Generation Z are familiar with sustainable consumption, and 59% believe that consumers play a crucial role in its promotion. At the same time, 67% of respondents sort waste at least sometimes, and 75% save water and energy. It concludes that, with proper support and encouragement, Generation Z could play a pivotal role in promoting and adopting sustainable consumption practices, contributing to broader sustainability goals. These insights guide efforts to promote sustainable consumption for policymakers and educators and inform the development of targeted strategies that resonate with this demographic's unique perspectives. The present study was conducted among participants from the city of Almaty, and further research could focus on other large cities and rural areas of Kazakhstan.

The proliferation of digital technologies has made a huge impact on the development of consumers' behavior and purchasing habits. If to consider the rising presence and the role of centennials in the market, it is highly important to comprehend their preferences and consuming behavior. The primary purpose of this article is to examine the increasing role and impact of Instagram on the impulsive purchase of fashion items in the context of generation Z in Kazakhstan and to identify what kind of stimuli may affect the spontaneous decisions of centennials on buying apparel items. The methodology comprises six focus groups with 39 participants and an online survey which involved 106 centennials. The research was conducted in Almaty city among the population Z aged 18 and 22. The results indicate a prominent influence of Instagram in the everyday activities of respondents; moreover, it showed a positive correlation between this platform and the motivations of centennials to buy impulsively. The following results were obtained: 1) activities of fashion brands and friends' recommendations on Instagram act as stimuli on young consumers from generation Z; 2) activities of fashion brands and friends are likely to trigger positive reactions among centennials; 3) positive emotions derived from Instagram mainly can influence on centennials' impulsive purchases of fashion items. The outcome of this research can be helpful in the marketing departments of companies to understand the centennials' consuming habits and their use of social networks.

Kazakhstan’s mining sector, a vital pillar of the national economy, generates significant volumes of waste. This waste has been found to hold considerable residual value, presenting a substantial opportunity for resource recovery and economic benefit. To unlock this value, establishing efficient reverse logistics operations is fundamental, as it enables the recovery, recycling, and reuse of materials in a cost-effective and sustainable manner. This paper introduces a conceptual optimization framework tailored to Kazakhstan’s mining industry to explore the feasibility of reverse supply chain processes. The implementation of strategies informed by this model can improve resource utilization, reduce environmental impact, and deliver long-term economic benefits. The study also identifies potential challenges to adoption and suggests pathways for further refinement of the model to adapt to the evolving needs of Kazakhstan’s mining sector. The model provides a robust analytical foundation to support discussions on developing a holistic strategy for waste management in the sector. It offers key insights into optimizing waste handling, advancing material recovery technologies, and promoting collaboration between public and private stakeholders. By aligning these insights with the regulatory and economic landscape of Kazakhstan, the model serves as a reference point to shape a broader national framework. The outcomes of this study contribute to the achievement of Sustainable Development Goals (SDGs) 9 and 12 by promoting industrial innovation, resource efficiency, and responsible production practices within Kazakhstan’s mining sector.

In the context of the rapid development of digital technologies and the global digitalization of all spheres of life, there has been a significant transformation in the requirements for human capital. The digital maturity of human capital has become one of the key factors in ensuring the competitiveness of organizations, regions, and entire states. Modern scientific research is increasingly focused on identifying methodological foundations, models, and tools that make it possible to assess, shape, and develop the digital competencies and digital culture of employees, managers, and communities as a whole. The purpose of this study is to analyze modern scientific approaches to the development of models for the formation, advancement, and assessment of the digital maturity of human capital, as well as to identify trends and factors influencing the digital transformation of human resources. To assess the digital maturity of companies in the transport and logistics sector, we conducted a study based on expert evaluations from division managers of companies in this industry. Keywords: digital maturity, digitalization, transport and logistics sector, digital technologies, human capital.

В соответствии с целями устойчивого развития, актуальной задачей является утилизация и переработка отходов(шлаков) горнодобывающей и перерабатывающей промышленности в РК. Данная проблема решается в рамках реверсивной логистики (РЛ), охватывающей процессы сбора, транспортировки и переработки отходов с целью их повторного использования или получения нового продукта. В данной работе особое внимание уделено определению оптимального местоположения пункта сбора шлаков с учетом пространственного распределения источников их образования. Проведено пилотное исследование с применением метода центра гравитации и определено оптимальное местоположение центра сбора. Выявлены ограничения, которые могут существенно влиять на точность и применимость предложенного метода в реальных условиях. Предложены возможные пути интеграции метода центра гравитации с другими методами, что позволит учесть различные внешние и внутренние факторы. Полученные результаты могут послужить основой для разработки стратегий промышленных предприятий, нацеленных на внедрение принципов циркулярной экономики и целей устойчивого развития.