This research examines the relationship between green technologies, CSR, GI, and sustainable financial performance (SFP) in small and medium-sized enterprises. Results showed that SFP1 was positively correlated with GS1, CSR1, and GI1, and the regression model was statistically significant. Higher levels of CSR and GI are associated with better SFP, suggesting the importance of integrating environmental and social considerations into business strategies. Future research should focus on longitudinal studies, comparative analysis, sector-specific studies, and mediating and moderating effects to explore the relationships between CSR, GI, and SFP in SMEs.
1 February 2024 in iRAPA International Journal of Business Studies
This research aims to identify the factors that drive consumer engagement with luxury brands on Instagram and analyze the outcomes of consumer engagement. It will use an interpretive research philosophy, an inductive approach, a combination of secondary and primary data, a qualitative methodology, and semi-structured interviews and questionnaires to examine the drivers and outcomes of consumer engagement on Instagram with luxury brands. The results of the research suggest that luxury brands should invest in innovative and visually appealing content to appeal to their audience and create a strong brand identity. Additionally, personal characteristics such as age, gender, and income level also influence the relationship between engagement and loyalty. Future researchers should use social media analytics and data mining techniques to gain insights into customer behavior, preferences, and sentiments, and conduct longitudinal studies to examine the long-term effects of social media on relationship marketing.
This study investigates, with a particular focus on understanding how digital change shapes firm performance in an emerging economy context, first, the impact of digital disruptive innovation, conceptualized as an external condition characterized by technological, market, and competitive turbulence on firm performance within tech-intensive service sector companies, and second, the mediating influence of management skills, proxied by dynamic core managerial competence, and the moderating influence of modern management practices, proxied by innovative work practices, on this relationship. It also examines the moderating effect of innovative work practices on the relationship between digital disruptive innovation and dynamic core management competence, and the impact of COVID-19 on the link between dynamic core management competence and firm performance. This study applies structural equation modelling (SEM) (AMOS 26.0 software) to explore several hypotheses testing for target relationships. The sample was collected via a Qualtrics online survey from 730 senior executives working in digital telecom and banking firms in Pakistan. The study findings show that digital disruptive innovation has a negative effect on service sector performance, and this negative impact is also mediated by dynamic core management competence, as heightened digital disruption tends to weaken managerial competence, which subsequently affects firm performance. While innovative work practices exhibit a positive association with performance, they also positively moderate the negative effect of digital disruptive innovation on performance and mitigate the negative impact of dynamic core management competence on performance. The analysis also reveals that the COVID-19 pandemic positively moderates the effect of dynamic core management competence on performance, indicating that managerial adaptability becomes particularly important when firms operate under crisis conditions. Overall, this study highlights the significance of these phenomena on firm performance in an emerging economy context and provides practical insights for managers and policymakers operating in digitally disrupted service sectors.