ADEL ALFALAH

Dr. ADEL ALFALAH

orcid

Research Focus & Metrics

Academic Career Length

6Years (2021-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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DGDr. Shuchi Gupta
Dr. Shuchi Gupta
Nishad NawazNishad Nawaz
Nishad Nawaz
AAADEL ALFALAH
ADEL ALFALAH
RNRana Naveed
Rana Naveed
SMSaqib Muneer
Saqib Muneer
NAVEED AHMADNAVEED AHMAD
NAVEED AHMAD
With the advent of the Internet and other digital technologies, contemporary businesses from all sectors are using social media for communication with consumers to engage them meaningfully with a brand. However, the use of social media for corporate social responsibility (CSR) communication is relatively new to the existing literature. Likewise, the impact of CSR communication through social media (CSR-S) on consumer emotions and behavior is, to date, underexplored. To address this, the present research aims to test the relationship of CSR-S on brand admiration and consumer purchase intention. The study proposes a direct relationship between CSR-S and purchase intention with a mediating effect of brand admiration. The data were collected from the banking consumers of Pakistan through a self-administered questionnaire. The authors distributed 800 questionnaires and received 463 questionnaires useful for data analysis, so the present research study response rate was around 59%. The data were analyzed using the structural equation modeling (SEM) technique in AMOS. The results revealed that CSR-S is positively related to purchase intention (β = 0.233). The results further showed that brand admiration partially mediates this relationship (β = 0.079). The survey respondents confirmed that their bank’s CSR communication helps enhance their purchase likelihood and their feelings of admiration for their bank. These findings will help policymakers at banking institutions better understand the importance of CSR communication on different social media platforms to achieve consumer-related outcomes.

21 February 2022 in Cogent Business & Management
Verified
Journal Article
Open access
YMYaser Mutahar
Yaser Mutahar
MFMazen Mohammed Farea
Mazen Mohammed Farea
MAMohammed Abdulrab
Mohammed Abdulrab
Yaser Hasan Al-Mamary د. ياسر حسن المعمريYaser Hasan Al-Mamary د. ياسر حسن المعمري
Yaser Hasan Al-Mamary د. ياسر حسن المعمري
AAADEL ALFALAH
ADEL ALFALAH
NWNor Shaipah Abdul Wahab
Nor Shaipah Abdul Wahab
Knowledge sharing within the academic community is necessary for achieving academic excellence in today’s knowledge-based environment. Knowledge sharing requires teamwork in research, collaboration and joint publications, which suggests building trust among academics. Thus, the present study develops a model based on the Theory of Social Exchange that addresses the contribution of trust to knowledge sharing. The study adopted a quantitative research design in collecting and analyzing data from 380 respondents who are academics in the five Malaysian research institutions. Structured equation modelling (SEM) via SmartPLS software was utilized to examine the study hypothesis. The results showed that trust (TR) has a positive and significant relationship with knowledge sharing (KS). Furthermore, trust significantly predicts organizational citizenship behaviour (OCB), which was found to influence KS significantly. Moreover, the study results show an indirect relationship between TR and KS. OCB variable’s mediation effect is statistically significant. The current study establishes a link between trust and knowledge sharing. This area of research is limited in Malaysia, and research identifying the mediating role of OCB between trust and knowledge sharing behaviour within academic and research institutions in Malaysia is limited. The study’s outcome applies to higher academic institutions and other academic and industrial corporations where knowledge sharing is required to ensure higher performance.

13 January 2026 in Sustainability
Verified
Journal Article
Open access
PDF file
ISIsyaku Salisu
Isyaku Salisu
Yaser Hasan Al-Mamary د. ياسر حسن المعمريYaser Hasan Al-Mamary د. ياسر حسن المعمري
Yaser Hasan Al-Mamary د. ياسر حسن المعمري
AAADEL ALFALAH
ADEL ALFALAH
AAAliyu Alhaji Abubakar
Aliyu Alhaji Abubakar
NANezar Mohammed Al-Samhi
Nezar Mohammed Al-Samhi
AAAbdulhamid F. Alshammari
Abdulhamid F. Alshammari
Digital technologies have become increasingly crucial during and, after the COVID-19 pandemic, have sparked significant scientific interest around their impact on sustainable well-being. Despite extensive research, conclusive evidence on whether digital technologies enhance or undermine sustainable well-being remains elusive. Saudi Arabia has made significant progress in its technological infrastructure, but comprehending the implications of this progress still poses a challenge. Drawing on the prior literature and grounded in the theoretical perspective of the Capability Approach, this study proposes five dimensions of digital inclusion (accessibility, usability, digital skills, affordability, and connectivity) and examines their collective influence on students’ sustainable well-being, specifically happiness and life satisfaction. This study employs a cross-sectional design, with data collected from 238 university students in Saudi Arabia using convenience sampling. Ten hypotheses were tested using partial least squares structural equation modeling in SmartPLS-4. This study supports the conceptualization of digital inclusion as a multidimensional construct comprising five key dimensions. The results indicate that affordability, usability, connectivity, and digital skills have a substantial impact on happiness, whereas accessibility, usability, connectivity, and digital skills have a considerable effect on life satisfaction. Nonetheless, the correlations between accessibility and happiness, as well as between affordability and life satisfaction, were not found to be supported. This implies that these dimensions might have different effects on the affective and cognitive aspects of sustainable well-being. These results suggest that digital inclusion may play a role in shaping individuals’ interactions with technology and their perceived sustainable well-being. This study proposes and evaluates a strategic framework that may guide efforts to promote digital inclusion and support sustainable well-being among university students. It provides valuable insights for policymakers, educational institutions, and industry stakeholders seeking to enhance digital access and capabilities. The findings highlight the potential value of developing strategies that address students’ digital needs as part of a holistic approach to sustainable well-being. The findings also highlight the importance of viewing digital inclusion as an interconnected framework, rather than as a set of discrete, unrelated factors. By demonstrating how digital inclusion promotes sustainable well-being, this study contributes to the broader sustainability agenda by highlighting digital equity as an essential component of socially sustainable development in the Saudi context.

1 April 2023 in International Journal of ADVANCED AND APPLIED SCIENCES
Verified
Journal Article
Open access
PDF file
AAADEL ALFALAH
ADEL ALFALAH
The purpose of this study is to investigate the influence of different dimensions of cyber security perception on university students’ attitudes towards ...

1 October 2021 in International Journal of Electronic Government Research
Verified
Journal Article
Closed access
PDF file
AAADEL ALFALAH
ADEL ALFALAH
Advancements of information and communication technologies (ICT) have made it possible for governments to shift a vast majority of their services online, creating what is known as electronic government (e-gov). Many researchers have been studying the factors influencing users' behavioural intentions to use such services. This study methodically examines and visualizes the various relationships between variables and their overall performance by reviewing the findings of 51 publications in the context of the Arab gulf countries (known as GCC countries). The study provides a holistic diagrammatic representation of the synthesized models depicting the various types and directions of relationships between variables, followed by a weight analysis of the frequently used relationships in order to determine their overall cumulative performance. The outcomes of this review contribute to theory and practice by identifying e-gov adoption research patterns and gaps and by providing recommendations to policymakers and officials involved in developing and implementing e-gov systems. Request access from your librarian to read this article's full text.

6 April 2026 in Acta Psychologica
Verified
Journal Article
Open access
AAAliyu Alhaji Abubakar
Aliyu Alhaji Abubakar
Yaser Hasan Al-Mamary د. ياسر حسن المعمريYaser Hasan Al-Mamary د. ياسر حسن المعمري
Yaser Hasan Al-Mamary د. ياسر حسن المعمري
AAADEL ALFALAH
ADEL ALFALAH
NANezar Mohammed Al-Samhi
Nezar Mohammed Al-Samhi
MGMajid Mapkhot Goaill
Majid Mapkhot Goaill
HAHomoud Alhaidan
Homoud Alhaidan
This study explores the impact of digital inclusion on human development within the context of Saudi Arabia, the broader Arab world, and globally, particularly in light of Saudi Vision 2030. The primary aim is to assess how enhancing digital inclusion can improve education, economic opportunities, and social integration, thereby contributing to overarching human development objectives. Utilizing a quantitative research design, the study employs Structural Equation Modeling (SEM) and Partial Least Squares (PLS) techniques to analyze data collected from a strategically selected sample of 362 participants across diverse demographics. Findings indicate that digital inclusion significantly influences key dimensions of human development, revealing both direct and indirect effects. The study underscores the necessity of addressing administrative burdens that may impede citizen engagement with digital services, highlighting the importance of understanding the unique barriers faced by various demographic groups in Saudi Arabia and the Arab region. Practical implications suggest that policymakers and practitioners should adopt a comprehensive approach to enhance digital inclusion, integrating qualitative insights to better grasp the psychological and emotional challenges that individuals encounter. This is significant for developing effective and user-friendly digital platforms that resonate with the lived experiences of Saudi Arabian citizens across different cultural contexts. The originality of this study lies in its application of Administrative Burden Theory alongside digital inclusion frameworks, offering a thorough analysis of the challenges and opportunities in Saudi Arabia and the Arab world. Addressing the limitations of previous research, this study provides valuable insights for future initiatives aimed at fostering inclusive digital environments that support human development on a global scale, ensuring that no demographic is left behind in the digital age.