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Customers have become very sensitive regarding the innovative evaluation of services. Due to competition in the hospitality industry, it is a challenge for hotel marketers to understand customers’ behavior. There is scant research in the hotel industry of Pakistan and especially on boutique hotels. This research seeks to measure the relationship between substantive, communicative elements of the sustainable servicescape and behavioral intentions (word of mouth) in a boutique hotel setting. However, the mediating effect of the overall perceived image is examined between these constructs. Responses of boutique hotel visitors were collected from Lahore, Islamabad, Faisalabad, and Murree. Data were analyzed by using structural equation modeling (SEM). Results display that both substantive and communicative servicescape elements positively affect the perceived image of customers, which has a positive influence on behavioral intentions such as word of mouth (WOM). Theoretical and practical implications are also discussed.
Khalil- Ur- Rehman; Mohammad Adnan; Naveed Ahmad; Miklas Scholz; Khalil- Ur- Rehman; Rana Tahir Naveed; Heesup Han. Impact of Substantive Staging and Communicative Staging of Sustainable Servicescape on Behavioral Intentions of Hotel Customers through Overall Perceived Image: A Case of Boutique Hotels. International Journal of Environmental Research and Public Health 2021, 18, 9123 .
AMA StyleKhalil- Ur- Rehman, Mohammad Adnan, Naveed Ahmad, Miklas Scholz, Khalil- Ur- Rehman, Rana Tahir Naveed, Heesup Han. Impact of Substantive Staging and Communicative Staging of Sustainable Servicescape on Behavioral Intentions of Hotel Customers through Overall Perceived Image: A Case of Boutique Hotels. International Journal of Environmental Research and Public Health. 2021; 18 (17):9123.
Chicago/Turabian StyleKhalil- Ur- Rehman; Mohammad Adnan; Naveed Ahmad; Miklas Scholz; Khalil- Ur- Rehman; Rana Tahir Naveed; Heesup Han. 2021. "Impact of Substantive Staging and Communicative Staging of Sustainable Servicescape on Behavioral Intentions of Hotel Customers through Overall Perceived Image: A Case of Boutique Hotels." International Journal of Environmental Research and Public Health 18, no. 17: 9123.
Eunuchs and members of the transgender community are yet to be recognized as an effective human resource and this diversity in the workforce is still invisible. A tiny portion of the transgender community is employed, and they are tagged as purple collar employees. It is generally claimed that coworkers do not accept members of the transgender community in the workplace and are not willing to work with them due to their different personal, social, and work-related characteristics. This study aimed to investigate coworkers’ attitudes towards transgender colleagues and their willingness to work with them in the workplace. We selected the Punjab province of Pakistan as the context for the study where more than five hundred thousand members of the transgender community live. We collected data from 363 randomly selected respondents working in an organization where transgender people also worked. We applied Structural Equation Modeling (SEM) to analyze the data. Our findings revealed that coworkers do not hesitate to work with transgender people merely based on their biological differences. Coworkers’ willingness was more influenced by social attributes (trust and support) and work attributes (knowledge, ability, and motivation) irrespective of gender differences. The study strongly suggests tapping this invisible human resource and mainstreaming this resource to emancipate transgender people from poverty and to bring a productive diversity in the workforce. Government should frame policies to provide all human rights including national identity, health and educational facilities, and organizations should provide transgender people with jobs to properly utilize this untapped human resource.
Zia Ullah; Esra AlDhaen; Rana Tahir Naveed; Naveed Ahmad; Miklas Scholz; Tasawar Abdul Hamid; Heesup Han. Towards Making an Invisible Diversity Visible: A Study of Socially Structured Barriers for Purple Collar Employees in the Workplace. Sustainability 2021, 13, 9322 .
AMA StyleZia Ullah, Esra AlDhaen, Rana Tahir Naveed, Naveed Ahmad, Miklas Scholz, Tasawar Abdul Hamid, Heesup Han. Towards Making an Invisible Diversity Visible: A Study of Socially Structured Barriers for Purple Collar Employees in the Workplace. Sustainability. 2021; 13 (16):9322.
Chicago/Turabian StyleZia Ullah; Esra AlDhaen; Rana Tahir Naveed; Naveed Ahmad; Miklas Scholz; Tasawar Abdul Hamid; Heesup Han. 2021. "Towards Making an Invisible Diversity Visible: A Study of Socially Structured Barriers for Purple Collar Employees in the Workplace." Sustainability 13, no. 16: 9322.
To survive in the current competitive era, organizations need continuous performance and development. The performance of any organization is linked with their employees’ performance. However, employees give their best when they see subjective career success in the organization. There are certain factors such as work–family enrichment (WFE) that affect employee’s subjective career success. The purpose of this research is to investigate the relationship between work–family enrichment and subjective career success through the mediating effect of work engagement. The data for this study were collected from various private banks located in a large metropolitan city through a self-administered questionnaire. The data were analyzed through the structural equation modeling (SEM) method. The results confirmed that work–family enrichment (WFE) positively affects subjective career success (SCS), and job engagement (JE) completely mediates this relationship. These findings will be helpful for banking sector policymakers to improve the subjective career success of personnel at the workplace through WFE and JE.
Khalil Awan; Naveed Ahmad; Rana Naveed; Miklas Scholz; Mohammad Adnan; Heesup Han. The Impact of Work–Family Enrichment on Subjective Career Success through Job Engagement: A Case of Banking Sector. Sustainability 2021, 13, 8872 .
AMA StyleKhalil Awan, Naveed Ahmad, Rana Naveed, Miklas Scholz, Mohammad Adnan, Heesup Han. The Impact of Work–Family Enrichment on Subjective Career Success through Job Engagement: A Case of Banking Sector. Sustainability. 2021; 13 (16):8872.
Chicago/Turabian StyleKhalil Awan; Naveed Ahmad; Rana Naveed; Miklas Scholz; Mohammad Adnan; Heesup Han. 2021. "The Impact of Work–Family Enrichment on Subjective Career Success through Job Engagement: A Case of Banking Sector." Sustainability 13, no. 16: 8872.
The literature on sustainable tourism is scant, particularly in the least developed countries. Very few studies touch upon the concept and no holistic theoretical or conceptual frameworks around the idea of sustainable tourism have been formulated. This study aims at exploring the role of tour operators in developing sustainable tourism in Pakistan and how the tour operators (TOs) conceive their role in this regard. TOs were reached through phone calls, emails, and virtual sources as face-to-face interviews were not possible due to COVID-19 pandemic and restrictions on travel by the government. In-depth interviews were conducted to gather data. Results suggest that the TOs although realize the importance of social, environmental, and economic dimensions of tourism on the communities but have no management systems in place to cater accordingly. There are no incentives in place by the government facilitate TOs to design and implement such systems. The TOs do not select a destination based on Global Sustainable Tourism Council criterion, but rather the selection of destination is mostly demand-based and profit-oriented. The study suggests that corporate profit motive is the sole criterion for decision making and is one of the major causes impeding sustainable tourism in Pakistan. The role of TOs in developing sustainable tourism is vague as the TOs do not have any systems in place to implement sustainable models. The study recommends that efforts need to be put in place to incentivize sustainable tourism in Pakistan and proper laws should be set forth by the authorities to comply by the TOs. The role of TOs is important and understood, however, there is a need to put proper systems in place.
Zia Ullah; Rana Naveed; Atta Rehman; Naveed Ahmad; Miklas Scholz; Mohammad Adnan; Heesup Han. Towards the Development of Sustainable Tourism in Pakistan: A Study of the Role of Tour Operators. Sustainability 2021, 13, 4902 .
AMA StyleZia Ullah, Rana Naveed, Atta Rehman, Naveed Ahmad, Miklas Scholz, Mohammad Adnan, Heesup Han. Towards the Development of Sustainable Tourism in Pakistan: A Study of the Role of Tour Operators. Sustainability. 2021; 13 (9):4902.
Chicago/Turabian StyleZia Ullah; Rana Naveed; Atta Rehman; Naveed Ahmad; Miklas Scholz; Mohammad Adnan; Heesup Han. 2021. "Towards the Development of Sustainable Tourism in Pakistan: A Study of the Role of Tour Operators." Sustainability 13, no. 9: 4902.
With the advent of the Internet and other digital technologies, contemporary businesses from all sectors are using social media for communication with consumers to engage them meaningfully with a brand. However, the use of social media for corporate social responsibility (CSR) communication is relatively new to the existing literature. Likewise, the impact of CSR communication through social media (CSR-S) on consumer emotions and behavior is, to date, underexplored. To address this, the present research aims to test the relationship of CSR-S on brand admiration and consumer purchase intention. The study proposes a direct relationship between CSR-S and purchase intention with a mediating effect of brand admiration. The data were collected from the banking consumers of Pakistan through a self-administered questionnaire. The authors distributed 800 questionnaires and received 463 questionnaires useful for data analysis, so the present research study response rate was around 59%. The data were analyzed using the structural equation modeling (SEM) technique in AMOS. The results revealed that CSR-S is positively related to purchase intention (β = 0.233). The results further showed that brand admiration partially mediates this relationship (β = 0.079). The survey respondents confirmed that their bank’s CSR communication helps enhance their purchase likelihood and their feelings of admiration for their bank. These findings will help policymakers at banking institutions better understand the importance of CSR communication on different social media platforms to achieve consumer-related outcomes.
Shuchi Gupta; Nishad Nawaz; Adel Alfalah; Rana Naveed; Saqib Muneer; Naveed Ahmad. The Relationship of CSR Communication on Social Media with Consumer Purchase Intention and Brand Admiration. Journal of Theoretical and Applied Electronic Commerce Research 2021, 16, 1217 -1230.
AMA StyleShuchi Gupta, Nishad Nawaz, Adel Alfalah, Rana Naveed, Saqib Muneer, Naveed Ahmad. The Relationship of CSR Communication on Social Media with Consumer Purchase Intention and Brand Admiration. Journal of Theoretical and Applied Electronic Commerce Research. 2021; 16 (5):1217-1230.
Chicago/Turabian StyleShuchi Gupta; Nishad Nawaz; Adel Alfalah; Rana Naveed; Saqib Muneer; Naveed Ahmad. 2021. "The Relationship of CSR Communication on Social Media with Consumer Purchase Intention and Brand Admiration." Journal of Theoretical and Applied Electronic Commerce Research 16, no. 5: 1217-1230.
Prior literature in the field of corporate social responsibility (CSR) has largely focused on investigating its relationship with organizational-related outcomes, whereas the impact of CSR on consumer behavior is largely ignored in the recent literature. Further, most of the prior studies have investigated CSR with a philanthropic viewpoint, but its importance in achieving marketing-related outcomes is something that is to date, underexplored. Hence, the aim of the present study is to investigate the impact of CSR communication through social media on consumer loyalty with the mediating effect of consumers’ brand admiration in the banking sector of Pakistan. The banking sector was selected due to the reason that this sector is homogenized in nature and creating consumers’ loyalty due to this homogenized character of this sector is challenging. The data of the present study were collected from different banking consumers through an adapted questionnaire on a five-point Likert scale. A total of 448 fully filled questionnaires were received which included 289 male and 159 female banking consumers. The results of the present study revealed that CSR communications through social media have a positive impact on consumer loyalty, and consumers’ brand admiration partially mediates this relationship. The findings of the present study would help policymakers from banking institutions to use CSR strategy from the perspective of marketing which is undoubtedly very important for every organization in the current digital age.
Naveed Ahmad; Rana Tahir Naveed; Miklas Scholz; Muhammad Irfan; Muhammad Usman; İlyas Ahmad. CSR Communication through Social Media: A Litmus Test for Banking Consumers’ Loyalty. Sustainability 2021, 13, 2319 .
AMA StyleNaveed Ahmad, Rana Tahir Naveed, Miklas Scholz, Muhammad Irfan, Muhammad Usman, İlyas Ahmad. CSR Communication through Social Media: A Litmus Test for Banking Consumers’ Loyalty. Sustainability. 2021; 13 (4):2319.
Chicago/Turabian StyleNaveed Ahmad; Rana Tahir Naveed; Miklas Scholz; Muhammad Irfan; Muhammad Usman; İlyas Ahmad. 2021. "CSR Communication through Social Media: A Litmus Test for Banking Consumers’ Loyalty." Sustainability 13, no. 4: 2319.