A firm’s ability to compete effectively depends on matching its internal operations with various exterior contexts. This research investigated the impact of strategic fit orientation on business agility among female entrepreneurs in Lagos state, Nigeria’s non-oil export sector. This study used a descriptive and quantitative approach to gather information from four hundred and two (402) selected female entrepreneurs actively engaged in non-oil exporting activities in the agribusiness, textile, and information and technology business processing industry. The respondents were purposefully determined, while the data were analyzed using measurement and structural modeling. This study reveals that strategic fit orientation significantly mediates firm strategies and business agility. This means that women entrepreneurs should continually develop structures and strategies to stay agile and strategically fit in the business environment. They are to adapt their objectives strategically to reduce potential risks and assess situations and possible consequences of threats to remain dynamic in the business environment. This study addressed the gap between strategic fit orientation and business agility in developing economies.

RESUMO O presente estudo investiga a relação entre a inovação digital, o desempenho das pequenas e médias empresas (PMEs) e a criação de emprego na África Subsaariana (SSA). Examina também a forma como o desempenho das PMEs medeia a relação entre a inovação digital e a criação de emprego. Utilizando dados obtidos de 655 PMEs na SSA, descobrimos que a inovação digital tem potencial para ajudar as PMEs a criar empregos e melhorar o seu desempenho. Nossa análise confirmou o papel mediador do desempenho das PMEs na relação entre a inovação digital e a criação de emprego; constatamos que a inovação digital está significativamente associada à melhoria do desempenho das PMEs, o que, por sua vez, aumenta a sua capacidade de criação de emprego. Este estudo contribui para a literatura ao apresentar evidências empíricas sobre o papel da inovação digital na criação de emprego e no desempenho das PMEs e o papel mediador do desempenho das PMEs na relação entre a inovação digital e a criação de emprego.

This study investigates the relationship between Digital innovation, SME performance, and Job creation in Sub-Saharan Africa (SSA). It examined how SME performance mediates the relationship between digital innovation and job creation. Using data obtained from 655 SMEs in SSA, we discovered that digital innovation has the potential to help SMEs create jobs and enhance performance. Our analysis confirmed the mediating role of SME performance in the relationship between digital innovation and job creation; we found that digital innovation is significantly associated with improved performance, enhancing their capacity for job creation. This study contributes to the literature by presenting empirical evidence on the role of digital innovation in job creation and SME performance and the mediating role of SME performance in the relationship between digital innovation and job creation.

This study examines the relationship between employee empowerment and sustainable competitiveness in the food and beverage manufacturing industry through the lenses of the Resource-Based View (RBV) and Dynamic Capability perspectives. Although employee empowerment has been widely associated with organisational success, comparatively limited attention has been devoted to its relationship with operational dimensions of competitiveness in manufacturing firms within emerging economies. Using cross-sectional survey data collected from 277 employees of the five largest food and beverage manufacturing companies in Southwest Nigeria, the study investigates employee empowerment as a multidimensional construct comprising structural and psychological components. Sustainable competitiveness is operationalised through cost leadership, product quality, on-time delivery, and flexibility. Data were analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM). The findings indicate that employee empowerment is positively associated with all four dimensions of competitiveness. The strongest associations were with flexibility, followed by product quality and on-time delivery. The association with cost leadership was relatively weaker. These findings indicate that employee empowerment might be particularly relevant to adaptability-oriented capabilities in manufacturing environments. The study contributes to the literature by integrating Resource-Based View and Dynamic Capability perspectives and provides insights into the importance of workforce-related capabilities in aiding operational competitiveness in manufacturing firms operating under resource-constrained conditions.