Selami Varol ÜLKER is an Assistant Professor in the Department of Psychology at Üsküdar University, Türkiye, where he also serves as Head of the Neuromarketing Department. He holds a PhD in Psychology and specializes in consumer neuroscience, psychology, and emerging technologies in marketing research. His research examines consumer decision-making through neuroscience-based methodologies, including EEG, eye-tracking, galvanic skin response (GSR), and facial coding. His academic interests include neuromarketing, consumer neuroscience, implicit decision-making, and experimental psychology.
Selami Varol ÜLKER is an Assistant Professor in the Department of Psychology at Üsküdar University, Türkiye, where he also serves as Head of the Neuromarketing Department. He holds a PhD in Psychology and specializes in consumer neuroscience, psychology, and emerging technologies in marketing research. His research examines consumer decision-making through neuroscience-based methodologies, including EEG, eye-tracking, galvanic skin response (GSR), and facial coding. His academic interests include neuromarketing, consumer neuroscience, implicit decision-making, and experimental psychology.