The implementation of university sustainability affects brand perceptions by conferring attributes related to commitment and reputation, especially by students. The proper management of sustainability is related to an improvement in the university brand perceived by its stakeholders, including students. For this reason, this research aims to analyse whether university sustainability positively affects brand positioning among university students. For this purpose, a theoretical and quantitative mixed-method investigation is proposed that allows the establishment of a structural model in which the relationships between the dimensions of university sustainability with the dimensions of brand positioning are evident. The empirical analysis found that some dimensions of university sustainability, such as the institutional framework, campus operations and some dimensions of the substantive functions, positively affect brand positioning in university students and generate commitment to the university from both the prestige and reputation of the brand.

(1) Background: The survival and growth of startups in their early stages are negatively impacted by the lack of financial sustainability and scarce resources that entrepreneurs face during the first 5 years. This is known as the Valley of Death (VoD). This study seeks to identify key factors that influence the financial sustainability of startups during the VoD, which demands a significant amount of funding and government support. (2) Methods: A quantitative methodology was employed, based on a worldwide literature review that pointed out the variables of the object of study; the information collection process was conducted through a questionnaire applied to 352 entrepreneurs in an innovative ecosystem. This study empirically applies a structural equation model to determine the relationship between constructs. (3) Results: A comprehensive analysis of the results indicates that indicators such as positive sales performance, sufficient financial solvency to meet short- and long-term commitments, accurate pricing policies, and access to government and banking support are the primary factors affecting the sustainability of startups in the early stages. (4) Originality: This study provides original and relevant insights into the indicators that affect the financial sustainability of startups during the VoD and offers interesting insights for governments, institutions, and entrepreneurs to foster innovative ecosystems; it also contributes to the extant literature on early-stage entrepreneurial failures.

(1) Background: The survival and growth of startups in their early stages is negatively impacted by the lack of financial sustainability and scarce resources that entrepreneurs face during the first 5 years. This is known as the Valley of Death. This study seeks to identify key factors that influence the financial sustainability of start-ups during the Valley of Death, which demands a significant amount of funding and government support. (2) Methods: A quantitative methodology was employed, based on a worldwide literature review that pointed out the variables of the object of study; the information collection process was conducted through a questionnaire applied to 352 entrepreneurs in an innovative ecosystem. This study empirically applies a structural equation model to determine the relationship between constructs. (3) Results: A comprehensive analysis of results indicates that indicators such as positive sales performance, sufficient financial solvency to meet short- and long-term commitments, accurate pricing policies, and access to government and banking support are the primary factors affecting the sustainability of start-ups in the early stages. (4) Originality: This study provides original and relevant insights into the indicators that affect the financial sustainability of start-ups during the Valley of Death and offers interesting insights for governments, institutions, and entrepreneurs to foster innovative ecosystems; it also contributes to the extant literature on early-stage entrepreneurial failures.

El presente artículo tiene como objetivo identificar las tendencias y semejanzas entre el clima organizacional y la cultura de paz en instituciones universitarias, a través del análisis bibliométrico de literatura científica reciente. El diseño metodológico es de enfoque complementario, en donde se utilizan técnicas de revisión documental y análisis bibliométrico de la literatura proveniente de la base de datos Scopus. Los datos se procesaron con los softwares VOSviewer y Bibliometrix. Los principales resultados indican que el clima laboral y la cultura de paz son dos categorías conceptuales estrechamente relacionadas, de acuerdo con las tendencias de las publicaciones científicas; de igual forma, emergen de la revisión de perspectivas esenciales en la promoción de una cultura de paz, como son el liderazgo inclusivo y la atención a la diversidad. Las implicaciones del tema revisadas en la literatura, sugieren que las instituciones universitarias deben integrar políticas institucionales con prácticas que promuevan un adecuado clima organizacional, que propicie el desarrollo de una cultura de paz, la cual ha de estar imbricada en la respectiva cultura organizacional, resaltando su complementariedad y valor estratégico para este tipo de organizaciones.