Muhammad Asif

Dr. Muhammad Asif

School of Management, Jiangsu University, Zhenjiang, Jiangsu, China
orcid

Research Focus & Metrics

Academic Career Length

8Years (2019-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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FMFaiza Manzoor
Faiza Manzoor
LWLongbao Wei
Longbao Wei
AHAbid Hussain
Abid Hussain
Muhammad AsifMuhammad Asif
Muhammad Asif
SSSyed Irshad Ali Shah
Syed Irshad Ali Shah
Patient satisfaction is a measure of the extent to which a patient is content with the health care they received from their health care provider. Patient satisfaction is one of the most important factors to determine the success of a health care facility. The purpose of this study was to determine patient satisfaction with healthcare services and encompass the physician’s behavior as moderation between patient satisfaction and healthcare services. The study seeks to measure the health care services, like a laboratory and diagnostic care, preventive healthcare and prenatal care, to patient satisfaction in the public health sectors of Pakistan. A descriptive survey research design was used for this study. The target population was patients from the out-patient department (OPD) of three public hospitals from Pakistan. By using the convenient sampling technique, 290 sample participants were selected from the target population. The reliability scales were tallied by using Cronbach’s Alpha. The findings of the study are gleaned by using regression to explore patient satisfaction with the health care services, and whether or not the physician’s behavior moderates the link of patient satisfaction and healthcare services. SPSS Hayes process was used for the moderation effect of the physician’s behavior. The main results of the regression analysis validate that health care services, such as laboratory and diagnostic care, preventive healthcare, and prenatal care, have a significant and positive effect on patient satisfaction. Specifically, the study suggests that the physician’s behavior significantly moderates the effect of health care services on the satisfaction of patients. The overall opinions about the satisfaction level of patients for the availability of health services in the hospitals were good. The degree of satisfaction was satisfactory with respect to laboratory and diagnostic care, preventive healthcare, and prenatal care services. Based on the outcomes, the study confirms that the proposed hypotheses are statistically significant. Furthermore, the directions for future research of the study are offered.

FMFaiza Manzoor
Faiza Manzoor
LWLongbao Wei
Longbao Wei
Muhammad AsifMuhammad Asif
Muhammad Asif
MHMuhammad Zia Ul Haq
Muhammad Zia Ul Haq
HRHafiz Ur Rehman
Hafiz Ur Rehman
In the global economy, tourism is one of the most noticeable and growing sectors. This sector plays an important role in boosting a nation’s economy. An increase in tourism flow can bring positive economic outcomes to the nations, especially in gross domestic product (GDP) and employment opportunities. In South Asian countries, the tourism industry is an engine of economic development and GDP growth. This study investigates the impact of tourism on Pakistan’s economic growth and employment. The period under study was from 1990 to 2015. To check whether the variables under study were stationary, augmented Dickey–Fuller and Phillips–Perron unit root tests were applied. A regression technique and Johansen cointegration approach were employed for the analysis of data. The key finding of this study shows that there is a positive and significant impact of tourism on Pakistan’s economic growth as well as employment sector and there is also a long‐run relationship among the variables under study. This study suggests that legislators should focus on the policies with special emphasis on the promotion of tourism due to its great potential throughout the country. Policy implications of this recent study and future research suggestions are also mentioned.

30 March 2019 in Review of Managerial Science
Verified
Journal Article
Closed access
PDF file
MQMiao Qing
Miao Qing
Muhammad AsifMuhammad Asif
Muhammad Asif
AHAbid Hussain
Abid Hussain
AJArif Jameel
Arif Jameel

14 November 2019 in Sustainability
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Journal Article
Open access
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Shahida KanwelShahida Kanwel
Shahida Kanwel
ZLZhou Lingqiang
Zhou Lingqiang
Muhammad AsifMuhammad Asif
Muhammad Asif
Jinsoo HwangJinsoo Hwang
Jinsoo Hwang
AHAbid Hussain
Abid Hussain
Arif JameelArif Jameel
Arif Jameel
Pakistan holds an important geographical status, but extremism and sabotage have severely damaged the tourism industry. In the present study, we examined the impact of destination image (DI) on tourist loyalty (TL) and intension to visit (IV) in Pakistan. Additionally, the study analyzed the mediation effects of electronic word of mouth (eWOM) and tourist satisfaction (TS) on these relationships. Data was collected from 780 tourists in Pakistan. We used confirmatory factor analysis (CFA) and structural equation modeling (SEM) to obtain the results. Our results demonstrated the positive relationships among DI, eWOM, TS, TL, and IV. This study also disclosed that eWOM has a partial mediation effect on the DI–TL relationship, and both eWOM and TS fully mediate the association between DI and IV. Hence, tourist satisfaction can be enhanced by eWOM and destination image, which directly effect tourist loyalty and intention to visit in Pakistan. The proposed framework and research findings will help stakeholders significantly to recognize the multi-facet association in the tourism industry of Pakistan. Testing the above relationships through multiple mediators is a relatively novel idea.

19 August 2019 in Sustainability
Verified
Journal Article
Open access
PDF file
Muhammad AsifMuhammad Asif
Muhammad Asif
MQMiao Qing
Miao Qing
Jinsoo HwangJinsoo Hwang
Jinsoo Hwang
HSHao Shi
Hao Shi
This study aimed to explore the relationships among ethical leadership (EL), affective commitment (AC), work engagement (WE), and employees’ creativity (EC). In total, 233 Chinese public sector employees completed the survey in three phases. We used confirmatory factor analysis (CFA) and structural equation modeling (SEM) to analyze the data. The paper found positive relationships between EL and WE and with EL and EC. The results further revealed that AC partially mediates the EL-WE relationship, while both AC and WE fully mediate the relationship between EL and EC. Testing these relationships via a multiple-mediated approach significantly contributed to the existing research on leadership.

15 July 2021 in Frontiers in Psychology
Verified
Journal Article
Open access
FMFaiza Manzoor
Faiza Manzoor
LWLongbao Wei
Longbao Wei
Muhammad AsifMuhammad Asif
Muhammad Asif
The prime goal of this study is to analyze the impact of intrinsic rewards on the performance of an employee. It also focuses on the role of motivation of the employee as an intervening factor. To achieve this objective, data have been collected through the questionnaire method from small and medium enterprises of Pakistan. A total of 400 questionnaires were distributed to the target population, and 300 were received. To test the hypotheses, the confirmatory factor analysis and the structural equation modeling have been used. The main results of the study have shown a positive and significant impact of intrinsic rewards on the performance of the employee. Specifically, the study reveals that the motivation of an employee significantly mediates the association between intrinsic rewards and the performance of the employee. In the light of the findings, implications are outlined.