The convergence of information technology, media, and telecommunications has altered consumer behavior in terms of searching, obtaining, processing, and responding to a company’s information or services. The ability of a company to plan, implement, and manage digital marketing to increase its competitiveness in the eyes of consumers is referred to as digital marketing capability. This research presents a digital marketing utilization index (DMUI) to evaluate and improve a company’s digital marketing capability. DMUI is made up of three components: the innovation ecosystem readiness, the adoption of digital marketing technology, and the company’s digital transformation. Based on data from 217 companies in Indonesia, the results show that the DMUI of companies in Indonesia has an average of 71.97, indicating that the level of digital marketing capabilities of companies in Indonesia is in the medium category. They can improve their digital marketing capabilities by increasing the role of managerial innovativeness, organizational readiness, and perceived usefulness. Furthermore, businesses must carry out digital transformation by governing the transformation and reinvention of new business models. Finally, in addition to implementing digital marketing via websites, social media, mobile marketing, and content marketing, they must emphasize the importance of digital analytics, digital CRM, digital advertising, and display advertising to improve their company’s digital marketing capabilities.

The Influence of Communication Skills towards Job Performance of The State Civil Apparatus

Fish is a perishable commodity, so it takes fast time to reach consumers. However, many obstacles are experienced in marketing fish, such as market access, natural barriers, including distance and travel time, institutional barriers including legal restrictions on entry, tariffs, and quotas. This study was conducted to describe the current state of research on the use of ICT in fish marketing to recommend research on fish marketing communications in the future. This study uses a literature review method, by analyzing 22 journal articles based on relevant keyword searches. All samples were then described qualitatively. The results show that the adoption of mobile phones, especially from an economic perspective, can have an impact on increasing market efficiency. The main focus that becomes an opportunity to contribute to a fish marketing communication strategy is research on the competence of fish marketers in using ICT.

Non-Governmental Organizations (NGO), through their advocacy program, have succeeded in protecting the housemaids and their employers, both at provincial as well as national levels. Some regulations on this issue have been issued as results of their advocacy program include: SuratEdaranGubernur DIY Tahun 2003 (Governor of Yogyakarta’s Handbill 2003), Peraturan Gubernur DIY No. 48 Tahun 2010 (Governor of Yogyakarta’s Bylaw 2010), Peraturan Walikota Yogyakarta No. 31 Tahun 2011, (Mayor of Yogyakarta City’s Bylaw 2011), and Peraturan Menteri Ketenagakerjaan RI No.2 Tahun 2015 (Ministry of Labor’s Law No.2/2015). This paper discusses some difficulties in implementing those regulations, especially related to the debatable content, such as: the definition of Pembantu Rumah Tangga/PRT (Housemaids), whether they are considered as “helpers” or “labor”; deciding their working hours; having a written or oral contract; and involving the third parties in the relationship between housemaids and their employers. Some reasons are found in explaining those difficulties: in any situation, PRT (housemaids) are considered as an informal work; there is a strong notion of familial relationship, where emotional relation is preferred than formal relationship. One thing that should be noted related to the importance of legal protection for housemaids is the need of continuous advocacy in dealing with managing their relationships with others, especially employers and the third parties. Keywords: PRT (housemaid), Employer, Regulations, Formal and Familial Relationship