The agro-industry plays an important role in the Indonesian economy. However, Micro, Small and Medium Enterprises (MSMEs) in this industry face various challenges to be competitive, one of which is the implementation of the ASEAN Economic Community (AEC) agreement. The study aims to develop a model for the agro-industry Micro-Small Medium Enterprises to face the ASEAN Economic Community (AEC) using entrepreneurial marketing approaches. This research was conducted at three centers of agro-based industry clusters in Indonesia. The respondents were business actors representing the leading Micro-Small and Medium Enterprises (MSMEs) in the fruit-processing industry cluster, fish processing industry cluster and milk processing industry cluster. Primary data collection was conducted through structured interviews using close ended questionnaires. This study used Structural Equation Modelling analysis with a Partial Least Squares (PLS) approach to develop a model of enhancement for the agro-industry clusters in dealing with AEC. The findings suggest that the entrepreneurial marketing has significant impact in increasing business development and business competitiveness. The MSMEs possessing great competitiveness would be more ready to penetrate their business into other ASEAN markets. In addition, supportive government policies that encourage and improve innovativeness can significantly increase the entrepreneurial marketing ability.

Entrepreneurial marketing is a marketing approach that is more appropriate in terms of resource constraints and problems that exist in small and medium enterprises (SMEs). Although the footwear industry is one of the government-supported SMEs sector in Indonesia, the development of the industry is still relatively slow. Various government policies have been implemented related to export and import settings, but it does not seem to provide significant benefits to the national development of the footwear industry. The main purpose of this study is to formulate a model of entrepreneurial marketing for business development and sustainability of small and household footwear industries based on the analysis of structural equation modeling (SEM) with partial least squares (PLS), entrepreneurial marketing shows positive influence on the development of the value of path coefficient of 0.511 (alpha = 5%). In addition, the ability of entrepreneurial marketing also has a positive influence on the value of business sustainability path coefficient of 0.430 (alpha = 5%). This positive influence means that businesses with a higher ability of entrepreneurial marketing will have higher levels of business development and sustainability. It can be concluded that entrepreneurial marketing plays an important role in shaping business development and sustainability of small and household footwear industries.

The Influence of Communication Skills towards Job Performance of The State Civil Apparatus

Realization of Local Revenue (PAD) Anambas Islands Regency fluctuates through years, even tends to decline. The main problems faced in achieving the PAD target are due to (1) exploration of potential sources of regional income which is not optimal; (2) limitation of good quality of government’servant resources; (3) working culture of the servant in carrying out public services which is not optimal yet; (4) inadequate supporting facilities and infrastructures; (5) development of information systems in local financial management which is not optimal. The general objective of this research was to formulate strategies to increase PAD in Anambas Islands Regency. The study was conducted in Anambas Islands District on divisons and agencies which directly related to PAD. Primary data were obtained from direct interview, while secondary data were obtained from reports and documents from various related agencies. Data were analyzed by analysis of effectiveness ratio, efficiency ratio and regional independence ratio. The results of this study are (1) the effectiveness of regional income of Anambas Islands Regency during 2011-2015 fluctuated and the efficiency of PAD in Anambas Islands Regency tended to increase, (2) The ratio of regional independence was still low, (3) The main strategy implemented in the Anambas Islands Regency in order to increase PAD was an improvement in the management of regional income by optimizing the potential of PAD. Keyword    : Local Revenue  (PAD), Effectiveness, Efficiency, Independence, Strategy to Increase ABSTRAK Realisasi PAD Kabupaten Kepulauan Anambas dari tahun ke tahun mengalami fluktuasi, bahkan cendrung mengalami penurunan. Permasalahan utama yang dihadapi dalam mencapai target PAD disebabkan oleh (1) Belum optimalnya penggalian potensi sumber-sumber penerimaan daerah; (2) Masih terbatasnya Sumberdaya Aparatur Pemerintah yang berkualitas; (3) Belum optimalnya budaya kerja aparatur dalam melaksanakan pelayanan publik; (4) Sarana dan Prasarana penunjang yang kurang memadai; (5) Belum optimalnya pengembangan sistem informasi dalam pengelolaaan keuangan daerah. Tujuan umum dari penelitian ini adalah untuk merumuskan strategi peningkatan PAD di Kabupaten Kepulauan Anambas. Tempat kajian dilakukan di Kabupaten Kepulauan Anambas pada Dinas dan instansi yang berkaitan langsung dengan PAD. Data primer diperoleh dari wawancara langsung, sedangkan data sekunder diperoleh dari laporan dan dokumen yang didapat dari berbagai instansi terkait. Data dianalisis dengan analisis rasio efekivitas, rasio efisiensi dan rasio kemandirian daerah. Hasil yang didapat dari kajian ini (1) Efektivitas PAD Kabupaten Kepulauan Anambas selama tahun 2011-2015 berfluktuasi dan efisiensi PAD Kabupaten Kepulauan Anambas cenderung membaik, (2) Rasio kemandirian daerah masih rendah, (3) Strategi prioritas utama yang di terapkan di Kabupaten Kepulauan Anambas untuk meningkatkan PAD adalah peningkatan dalam pengelolaan pendapatan daerah dengan mengoptimalkan potensi PAD Kata kunci : Pendapatan Asli Daerah (PAD), Efektivitas, Efisiensi, Kemandirian, Strategi Peningkatan

Entrepreneurial marketing is the suitable approach in terms of resource constraints and problems that exist in small and medium enterprises (SMEs). Footwear industry is a sector of Small and Medium Enterprises (SMEs) that is supported by the government of Bogor. Problems of development of footwear industry are divided into two main factors: the competence of SMEs and local government policy. Based on these problems, this study aims to (1) Identify the characteristics of entrepreneurs, business characteristics and linkages both of them, (2) Identify and analyze the ability of entrepreneurial marketing, implementation of government policies and the ability of the competitiveness of small industrial footwear in Bogor, and (3) Identify and analyze the influence of entrepreneurial marketing and government policies on the competitiveness of the footwear industry in Bogor. Sample selection is done by purposive cluster sampling method. The samples in this study were 100 small business owners. This study employs three data analysis: descriptive analysis, index transformation analysis, and analysis of structural equation modeling (SEM) with partial least square (PLS). Characteristics of footwear SME owners in Bogor is included the low-educated group. However, they have excellent expertise in the producing of footwear. Characteristics of footwear enterprises in Bogor, is categorized as the long standing and major businesses. Based on the analysis of SEM with PLS approach, it is known that the entrepreneurial marketing variables have a positive impact on the competitiveness of small industrial footwear in Bogor, while the government policies variables have an indirect effect on competitiveness through entrepreneurial marketing variables.Keyword: entrepreneurial marketing, competitiveness, SMEs, footwear industry, PLS

Micro, small and medium enterprises are able to safe the economy, especially in Indonesia. On the other hand, Indonesia has to face the Asian Economic Community in 2025, that is why micro small and medium enterprises need to understand the factors of business success to compete in to participate in Asian Economic Community. The aims of this research are to know the business characteristics and businessmen characteristics of micro small and medium enterprises fruit and milk processing and to analyze factors affecting business success. Questionnaire surveys have been conducted to 31 respondents for each clusters, milk processing and fruit processing. Data were analyzed by descriptive and multiple linear regression analysis. Multiple linear regression has been conducted in order to examine the relative impact of the identified factors on business success. The factor that affecting business success in fruit and milk processing was entrepreneurial marketing and government policies. The results of this research can be beneficial to relevant agencies.