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Prof. Grzegorz Polok
Department of Public Management and Social Sciences, University of Economics in Katowice

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Research Keywords & Expertise

0 Theology
0 ethic education
0 adult children from dysfunctional families
0 Managerial ethics
0 economics ethic

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Short Biography

Grzegorz Polok, Prof. Dr., is ethicist, educator, theologian, author of 5 books, co-author of 5 publications and many articles related to business ethics, ethics in Public Relations as well as the ethos of academic teachers, and the phenomenon of adult children from dysfunctional families; co-author of three teaching handbooks. His most important work, published in seven languages, is the book Spread My Wings, also available as an audiobook. In his long-term teaching practice, he gives lectures and seminars related to ethics, economic ethics, managerial ethics, ethics in Public Relations, academic teacher ethics, and the problem of adult children from dysfunctional families. Organizer of the Social Campaign for adult children from dysfunctional families - www.rozwinacskrzydla.pl

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Journal article
Published: 23 June 2021 in Sustainability
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The article deals with the issue of corporate social responsibility (CSR) in the awareness of economics students as future managers responsible for the implementation of this idea in enterprises. Due to the fact that CSR is a source of many innovations today, the aim of the research was to learn about the awareness and opinions of students about CSR on such issues as: reasons for implementation, main activities, impact on profitability, and the need to explore and assess the usefulness of this knowledge. The research was conducted in 2019 among students from Poland and Georgia (as countries at various stages of advancement in the market economy). The results of the research were statistically analyzed in terms of obtaining answers to the hypotheses and research questions, checking the significance of differences in the answers due to nationality, and additionally, gender (chi-square test and test for two proportions). The primary contribution of this study is an exploration of the views of students on various issues of CSR and sustainability. The results showed that—according to students—ethical values, increased consumer awareness, and the desire to gain a competitive advantage are the most common reasons for the implementation of the CSR concept by companies. The vast majority of respondents indicated the need to enrich the knowledge of business ethics as an important aspect shaping the attitudes of employers and employees. The positive attitude of students regarding the impact of CSR on the company’s profitability was confirmed, although the authors expected more unambiguous results. Differences were also distinguished between the responses of students from both countries on some issues, such as: opinions on the developing ethical sensitivity, the need for the credibility of the EU economic policy, ecology and relations with the local community, as well as relations with the closest stakeholders of companies. The results of the conducted research suggest the need for intense activity in the field of public awareness and the requirement of personnel training for the skilful implementation of CSR principles in enterprises.

ACS Style

Iwona Zdonek; Anna Mularczyk; Grzegorz Polok. The Idea of Corporate Social Responsibility in the Opinion of Future Managers—Comparative Research between Poland and Georgia. Sustainability 2021, 13, 7045 .

AMA Style

Iwona Zdonek, Anna Mularczyk, Grzegorz Polok. The Idea of Corporate Social Responsibility in the Opinion of Future Managers—Comparative Research between Poland and Georgia. Sustainability. 2021; 13 (13):7045.

Chicago/Turabian Style

Iwona Zdonek; Anna Mularczyk; Grzegorz Polok. 2021. "The Idea of Corporate Social Responsibility in the Opinion of Future Managers—Comparative Research between Poland and Georgia." Sustainability 13, no. 13: 7045.

Journal article
Published: 13 January 2021 in Sustainability
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The starting point of the presented research is the theory of destination marketing, in which the concept of destination branding is the key element. Destination branding models include the idea of visual brand identity, which includes the logo as a crucial element. Since the 1980s, the concept of sustainable development has shaped the society and global economy, including tourism. Tourists are increasingly guided by the analysis of the tourist area in terms of the importance of nature and the possibility of spending free time responsibly. They look for a sustainable tourist offer. Therefore, the aim of this work is to evaluate the tourist offers of Polish territorial units in terms of visual message—logo and its content, and to examine whether they comprise design components that reveal the sustainable development of the destination. The research method was content analysis of promotional signs. Sustainable development in tourism focuses on three pillars: nature, responsible tourist activity, and the historical remains protected in a sustainable way. The authors search for such images in the logos. In the conclusion, the authors summarize that elements of nature and historical heritage are strongly present in the logos, which does not mean that the tourist offer is a balanced offer.

ACS Style

Anna Adamus-Matuszyńska; Piotr Dzik; Jerzy Michnik; Grzegorz Polok. Visual Component of Destination Brands as a Tool for Communicating Sustainable Tourism Offers. Sustainability 2021, 13, 731 .

AMA Style

Anna Adamus-Matuszyńska, Piotr Dzik, Jerzy Michnik, Grzegorz Polok. Visual Component of Destination Brands as a Tool for Communicating Sustainable Tourism Offers. Sustainability. 2021; 13 (2):731.

Chicago/Turabian Style

Anna Adamus-Matuszyńska; Piotr Dzik; Jerzy Michnik; Grzegorz Polok. 2021. "Visual Component of Destination Brands as a Tool for Communicating Sustainable Tourism Offers." Sustainability 13, no. 2: 731.

Conference paper
Published: 16 June 2020 in 11th International Scientific Conference “Business and Management 2020”
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The principal objective of the article is to examine responsibility as a value helping to enhance the ability of organisation to deal with highly institutionalised environment in which it operates, and which has an impact on the decoupling process. The authors put forward a hypothesis that the development of the sphere of responsibility may support to deal with the complexity of organisation and its environment. To verify the hypothesis the review of literature was undertaken as the research method. Decoupling process is neither good nor bad although it bears ethical dilemmas. The results of the literature examination let to make the conclusion that responsibility is a value that allows organization to solve dilemmas resulting from the complexity and controversy of the decoupling phenomenon. The authors propose to concentrate on the individuals managing and co-forming the organisation in the light of responsibility.

ACS Style

Anna Adamus-Matuszyńska; Grzegorz Polok. Decoupling in the perspective of responsibility. 11th International Scientific Conference “Business and Management 2020” 2020, 1 .

AMA Style

Anna Adamus-Matuszyńska, Grzegorz Polok. Decoupling in the perspective of responsibility. 11th International Scientific Conference “Business and Management 2020”. 2020; ():1.

Chicago/Turabian Style

Anna Adamus-Matuszyńska; Grzegorz Polok. 2020. "Decoupling in the perspective of responsibility." 11th International Scientific Conference “Business and Management 2020” , no. : 1.

Journal article
Published: 18 August 2019 in Sustainability
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Making long-term decisions and developing successful policy is always a challenge for a governing body. Within the framework of causal mapping, we evolved a model for the problem of creating and reinforcing a city’s image. Then, the model was enhanced into a quantitative form and processed with a novel approach: the extended form of the Weighted Influence Non-linear Gauge System (WINGS). A real-life case study of the city of Katowice showed that the presented approach can be helpful for city authorities. It reinforces the understanding of the problem, facilitates choosing policy options, and supports sustainable city development.

ACS Style

Anna Adamus-Matuszyńska; Jerzy Michnik; Grzegorz Polok. A Systemic Approach to City Image Building. The Case of Katowice City. Sustainability 2019, 11, 4470 .

AMA Style

Anna Adamus-Matuszyńska, Jerzy Michnik, Grzegorz Polok. A Systemic Approach to City Image Building. The Case of Katowice City. Sustainability. 2019; 11 (16):4470.

Chicago/Turabian Style

Anna Adamus-Matuszyńska; Jerzy Michnik; Grzegorz Polok. 2019. "A Systemic Approach to City Image Building. The Case of Katowice City." Sustainability 11, no. 16: 4470.

Journal article
Published: 01 January 2019 in Zarządzanie Publiczne
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ACS Style

Anna Adamus-Matuszyńska; Grzegorz Polok. Ethical values and norms in the communication systems of public institutions. Zarządzanie Publiczne 2019, 5 -15.

AMA Style

Anna Adamus-Matuszyńska, Grzegorz Polok. Ethical values and norms in the communication systems of public institutions. Zarządzanie Publiczne. 2019; (2(48)/2019):5-15.

Chicago/Turabian Style

Anna Adamus-Matuszyńska; Grzegorz Polok. 2019. "Ethical values and norms in the communication systems of public institutions." Zarządzanie Publiczne , no. 2(48)/2019: 5-15.

Journal article
Published: 25 March 2018 in Annales. Etyka w Życiu Gospodarczym
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Global changes around the world have demanded various transformations, including in the area of higher education. The aim of academic education is no longer to prepare people to work in particular occupations, but to create the appropriate abilities which are useful in the labor market. This kind of education must embody a multi-aspect character, because it prepares people for life-long learning. Therefore, when creating a “learning society”, one should make an effort to think of axiological dimension of scientific-technical advance. One ought to take into account the human elements of education, especially ethical issues. Practice shows that human relationships bereft of a transcendent and ethical dimension, and which focus only on financial, economic goods, on profit, the market and competition, do not bring anyone happiness. Hence there is an enormous demand in the academic community for ethical reflection, thanks to which, man is not only improved in the anthropological dimension, but also in the socio-economic aspect.

ACS Style

Michał Kapias; Grzegorz Polok. The role of ethics in the educational process implemented in the university space. Annales. Etyka w Życiu Gospodarczym 2018, 21, 59 -70.

AMA Style

Michał Kapias, Grzegorz Polok. The role of ethics in the educational process implemented in the university space. Annales. Etyka w Życiu Gospodarczym. 2018; 21 (6):59-70.

Chicago/Turabian Style

Michał Kapias; Grzegorz Polok. 2018. "The role of ethics in the educational process implemented in the university space." Annales. Etyka w Życiu Gospodarczym 21, no. 6: 59-70.

Journal article
Published: 22 March 2018 in Annales. Etyka w Życiu Gospodarczym
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Lately, the subject of responsibility has gained importance in the context of the economic crisis. In economy, it took the form of social responsibility. It concerns activities additionally undertaken by organizations in order to establish correct relations with their employees and society, as well as with regard to the natural environment. Therefore, a very important role is played by the ethos of the undertaken socially responsible actions. To a large extent, it is reflected in the ethical dimension. Thus, in enterprises, codes of ethics have become a base of axiology in the building of the organizational cultures. Unfortunately, Polish companies—as shown in the paper—still attach a lesser role to the ethical dimension of business.

ACS Style

Michał Kapias; Grzegorz Polok. Activities in the space that formalizes social responsibility from the perspective of completed research. Annales. Etyka w Życiu Gospodarczym 2018, 21, 45 -56.

AMA Style

Michał Kapias, Grzegorz Polok. Activities in the space that formalizes social responsibility from the perspective of completed research. Annales. Etyka w Życiu Gospodarczym. 2018; 21 (5):45-56.

Chicago/Turabian Style

Michał Kapias; Grzegorz Polok. 2018. "Activities in the space that formalizes social responsibility from the perspective of completed research." Annales. Etyka w Życiu Gospodarczym 21, no. 5: 45-56.

Journal article
Published: 28 August 2017 in Annales. Etyka w Życiu Gospodarczym
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ACS Style

Michał Kapias; Grzegorz Polok. Rola sumienia w przeciwdziałaniu zjawisku decouplingu. Annales. Etyka w Życiu Gospodarczym 2017, 20, 1 .

AMA Style

Michał Kapias, Grzegorz Polok. Rola sumienia w przeciwdziałaniu zjawisku decouplingu. Annales. Etyka w Życiu Gospodarczym. 2017; 20 (2):1.

Chicago/Turabian Style

Michał Kapias; Grzegorz Polok. 2017. "Rola sumienia w przeciwdziałaniu zjawisku decouplingu." Annales. Etyka w Życiu Gospodarczym 20, no. 2: 1.