This research work was endeavored to improve tensile strength of viscose woven fabric by using chemical finishes like water repellent finishes with cross linking agent and softener. In this work, 100% viscose woven fabric was used and different types of samples were prepared by treating water repellent finishes, cross linking agent and softeners. The sample was investigated by tensile strength test (ASTM D5034), spray test (AATCC-22), water vapor test (cup method) and moisture regain test (ASTM D2495 oven dry method). Eight types of recipes were used in this research. For the variation of C 6-fluorocarbon the sample code-B (C 6-fluorocarbon 60 g/l, cross-linking agent 15 g/l and softener 10 g/l) showed better result in tensile strength and water spray test. Taking the amount of C 6-fluorocarbon (60 g/l) as constant and making variation cross linking agent which reached a conclusion that, sample-B1 (C 6-fluorocarbon 60 g/l, cross-linking agent 05 g/l and softener 10 g/l) showed better result for wet tensile strength, water spray test and moisture regain but showed less water vapor permeability. From this experiment it was evident that recipe which belongs to sample code B1 is suitable for improving the tensile strength of viscose fabric.

Apparel stores always have to develop their system to survive in the market. Attracting new customers and satisfying the running customers are the necessity for continuing the business. In this regard, retailers design new techniques and gradually reshape it for adopting a competitive market. Visual merchandising is one of the philosophies where retailers are not only presenting their products but also attracting new customers outside the windows. There are a lot of elements in visual merchandising, but its significance varies from region to region. In this study, we considered the local apparel stores for finding the visual merchandising elements and also analyzing which elements are satisfied more for buying a new product in Chittagong. The result of the study showed what are the noteworthy key attributes of visual merchandising affecting consumers buying behavior in that region.