Ralf Wagner serves as professor of Sustainable Marketing at the University of Kassel, Germany. He holds a Ph.D. from Bielefeld University, Germany. Recent publications address consumers' disposal behavior, integration of citizens living at the base of the pyramid and relationship maintenance. The award-winning scholar (e.g., best paper award Supply Chain Management: An International Journal, 2019) contributes to public policy by providing sustainability advice to national and federal authorities as well as aviation and tourism service companies.
Ralf Wagner serves as professor of Sustainable Marketing at the University of Kassel, Germany. He holds a Ph.D. from Bielefeld University, Germany. Recent publications address consumers' disposal behavior, integration of citizens living at the base of the pyramid and relationship maintenance. The award-winning scholar (e.g., best paper award Supply Chain Management: An International Journal, 2019) contributes to public policy by providing sustainability advice to national and federal authorities as well as aviation and tourism service companies.