Purpose: Green supply chain management (GSCM) research is so far dominated by studies focusing on manufacturing companies, while research on retailers is missing. The purpose of this study is to assess the interaction between green in-store activities (environment-related infrastructure and retail in-store processes), GSCM and environmental and economic performance outcomes.Design/methodology/approach: The paper builds on empirical evidence gathered from 190 responses by Croatian food retailers to a self-administered survey. The identified relationships in the conceptual model are tested using partial least squares structural equation modeling.Findings: The results reveal a positive relation between green in-store activities and GSCM in food retailing regarding environmental and economic performance. The relevance of these relationships accrues from the positive association between GSCM and food retailers’ environmental performance, which in turn drives economic performance. It is noteworthy that green supply chain practices drive environmental and then also economic performance.Research limitations/implications: The study extends the application of GSCM to retailing and, therefore, broadens its scope. However, the data collected are based on one country and, thus, should be extended to assess the impact of green retailing practices in the supply chain on environmental and economic performance in other countries.Originality/value: This study, to the best of the authors’ knowledge, is the first empirical analysis on the relationship between green in-store activities and GSCM in the context of food retail. This important link to customers has rarely been explored. Further, the representative sample of food retailers in Croatia is unique as generally data from Central and Eastern European countries are still rare. Finally, the operationalization of GSCM practices into three constructs as green logistics, green purchasing and cooperation with suppliers’ offers conceptual contributions to the GSCM field.

Digitalization has advanced to become an opportunity to spectate sports during the pandemic and its restrictions for traveling to competitions. The purpose of this study is to investigate the antecedents of using virtual reality technology for spectating mega sports events. Based on a literature review, the authors created a model of behavioral intention, built on the unified theory of acceptance and use of technology and technology acceptance model to examine the curiosity and self-construal of spectators. An online survey obtained empirical evidence from 339 sports enthusiasts. The research model was fitted using the partial least squares algorithm. The results show that all the antecedents significantly affected the intention to use a VR device to spectate mega sports events, which explains a significant variance. Surprisingly, influences arising from social norm predominated over those arising from curiosity and the hedonic exploration of VR (enjoyment, and experience). The social norm strongly influences a VR device’s perceived usefulness, implying that people believe using VR will enhance their position in society and that they will thus perceive the technology as being more beneficial. The novelty of this study arises from quantifying the importance of curiosity’s relationship to VR acceptance and pinpointing the relevance of self-construal for VR acceptance.

The transportation sector's substantial greenhouse gas emissions necessitate solutions that promote sustainability. One potential approach is the higher adoption of electric vehicles (EVs). This study aims to empirically investigate the determinants of customers' intentions to adopt EVs, with a strong focus on the concept of green value. Framed in adaption‐innovation theory and based on the customer perceived value model, this research analyses the influence of emotion, price, quality, social, green value and green advertising skepticism on purchase intention and customer engagement. Employing a PLS approach to fit the conceptual model to data obtained from an online survey of potential customers in Germany, Spain, and Chile ( N = 791), we found evidence of a substantial and significant impact of green advertising skepticism on purchase intention and green perceived value. Notably, the social value of electric vehicles is the most crucial driver of customers' buying intention and is more important than price and green perceived value.

(2021). Online Shopping Therapy: If You Want to Be Happy, Shop around. Journal of International Consumer Marketing. Ahead of Print.

Most sustainability innovations are adapted to the needs of urban areas. These innovations are either not offered at all in rural areas (e.g., car sharing) or require massive effort and restrictions to be usable or effective (e.g., ride sharing). Delving deeper than the description scholarly research needs to clarify consumers' conceptualization of sustainability in urban and rural areas. Notably, the extent to which sustainable innovations are adopted and their associated adoption dynamics with the consequences for marketers, consumers and society differ between urban and rural. Two research questions are pressing: (i) How do conceptualizations of sustainability differ between rural and urban living consumers? (ii) Which consequences for sustainable marketing management arise from differences and similarities of upstream innovations with downstream dynamics in urban and rural areas? Despite the wide range of previous research, the question of whether consumers living in urban and rural areas have a similar understanding of “sustainability” has not been comprehensively addressed. We consider the literature on both the intention-action gap in sustainability and Value-Belief-Norm Theory. This provides researchers with guidance to reveal divergences in values, motives and enablers for sustainability among people in urban and rural areas. Studies that deepen the understanding of how innovative service and product offers need to be designed to the specificities of urban and rural environments, contribute to clarifying consumers' intention-action gap.