Livestream shopping has attracted great attention in an increasingly digitalized society. This study is to explore the mechanism through which social presence and physical presence affect consumer purchase intentions in livestream shopping as an emerging e-commerce model. Based on the flow theory, this study proposes an integrated model to explain the mechanism through which the feeling of presence affects consumers’ purchase intentions in livestream shopping. Empirical data on livestream shopping were collected in China to test the proposed model for an exploratory study. The results show that the feeling of physical presence influences consumers’ purchase intentions through concentration and perceived control, and the feeling of social presence influences consumers’ purchase intentions through concentration and enjoyment, and, thus, both social presence and physical presence are important elements in livestream shopping. This study provides a better understanding on the mechanism of how the feeling of presence helps improve purchase intentions in livestream shopping. This study shows both physical presence and social presence are positively related to consumers’ purchase intention, but with different paths, and, thus, sheds new lights on the feeling of presence and its impact on consumer behaviors in e-commerce.

Remote work has become a new way of working due to the influence of the COVID-19 pandemic, which inevitably aggravates team conflicts caused by cognitive differences given the lack of face-to-face communication. With a team climate perspective, this paper investigates the impact of the team leader’s conflict management style on team innovation performance in remote R&D teams in China based on social cognition theory and two-dimension theory. A theoretical model is constructed which describes the mediating effect of team psychological safety and the moderating impact of team trust. Paired data from 118 remote R&D teams in China including 118 leaders and 446 members were collected. The results show that team leader’s cooperative conflict management style is conducive to enhancing team psychological safety and further effectively improves team innovation performance. Therefore, team psychological safety has a mediating effect between team leader’s cooperative conflict management style and team innovation performance. In addition, team trust has a negative moderating effect between team leader’s cooperative conflict management style and team psychological safety. Besides, this study obtains some valuable culture-related insights and provides more views for conflict management research in the cross-cultural context since the samples in this study are from China, a society with high collectivism, which is different from the western cultural context from which many conflict management theories develop.

With the rapid advancement and widespread adoption of artificial intelligence (AI), AI-powered personalized product recommendation (AI-PPR) has become a core tool for enhancing user experience and driving monetization on short-form video platforms, fundamentally reshaping consumer behavior. While prior research has largely focused on impulse buying intention (I-BI)—purchases triggered by emotional and sensory stimuli—there remains a lack of systematic exploration of spontaneous buying intention (S-BI), which emphasizes rational and cognitively driven decisions formed in unplanned contexts. Addressing this gap, this study integrates the Technology Acceptance Model (TAM) with a perceived evaluation perspective to propose and validate a dual-mediation framework: “AI-PPR → Perceived Usefulness/Perceived Trust → S-BI”. Using a large-scale survey of Generation Z users in mainland China (N = 754), data were analyzed via SPSS 26.0, including reliability and validity tests, regression analysis, and Bootstrap-based mediation analysis. The results indicate that AI-PPR not only has a significant positive direct effect on S-BI but also exerts strong indirect effects through perceived usefulness and perceived trust. Specifically, perceived usefulness accounts for 35.17% and perceived trust for 31.18% of the mediation, jointly constituting 66.35% of the total effect. The findings contribute theoretically by extending the boundary of purchase intention research, differentiating rational S-BI from emotion-driven impulse buying, and enriching the application of TAM in consumption contexts. Practically, the study highlights the importance for short-form video platforms and brand managers to enhance recommendation transparency, interpretability, and trust-building while pursuing algorithmic precision, thereby fostering rational spontaneous buying and achieving a balance between short-term conversions and long-term user value.

Innovation is crucial for enterprises to maintain a sustainable competitive advantage. Reverse mentoring, as an emerging mentoring practice that promotes knowledge and idea exchange between junior employees and senior colleagues, is regarded as a crucial element in driving overall innovation within organizations and is gradually attracting the attention of scholars. However, empirical research on its potential benefits is still relatively scarce. Based on the cognitive appraisal theory of stress, this study investigates the relationship and internal mechanisms between reverse mentoring and employees’ innovative behaviors through a two-period follow-up survey of 528 employees in China’s science and technology-based enterprises. The hypotheses were verified using structural equation modeling and bootstrap analysis, and the findings indicated that reverse mentoring positively influenced employees’ innovative behaviors. Simultaneously, challenge stress appraisal and continuous learning serve as chain mediators between reverse mentoring and employees’ innovative behaviors. This study provides valuable references for organizations to effectively implement reverse mentoring practices and foster innovation, offering a new pathway for sustainable innovation among enterprise employees.

The popularity of online shopping in China has increased significantly, creating new development opportunities for the express delivery industry. However, the rapid expansion of the express industry has also created challenges in the parcel sorting process. The demanding nature of parcel sorting work, which is characterized by intense and prolonged repetitive tasks, makes individuals particularly vulnerable to the effects of fatigue. Fatigue is a complex condition that encompasses both physiological and psychological exhaustion. It often results in reduced energy levels and diminished functionality, significantly impacting an individual’s performance at work and their overall well-being. This study aimed to investigate how physiological and psychological fatigue affects sorting efficiency and to identify appropriate rest periods that will allow employees to maintain their performance levels. The research involved fifteen participants who took part in a 60 min continuous sorting experiment and a similar experiment with scheduled breaks. During both trials, we collected data on participants’ electromyography (EMG) and electrodermal activity (EDA), as well as subjective fatigue ratings (RPE). Signal features such as the median frequency (MF) of EMG and the skin conductance level (SCL) were analyzed to assess physiological and psychological fatigue, respectively. The results show that physiological fatigue mainly affects sorting efficiency in the first 30 min, while psychological fatigue becomes more influential in the following half-hour period. In addition, subjective fatigue levels during the first 30 min are primarily determined by psychological factors, while beyond that point, both physiological and psychological fatigue contribute to subjective fatigue. Rest periods of 415–460 s, based on EDA recovery times, effectively support sorting efficiency and participants’ recovery. This study highlights the complex ways in which fatigue affects parcel sorting performance and provides valuable theoretical and practical insights for establishing labor quotas and optimizing work schedules in the parcel sorting industry.

Although a large number of literatures have explored the relationship between electronic communication during nonwork time and individual perception and behavior under the Western culture background, we still have some limitations on this topic under the cultural background of collectivism, dedication and “Guanxi” in China. Different from Western organizations, Chinese employees tend to put work first and are more inclusive of handling work tasks during nonwork time. This type of communication during nonwork time can significantly affect employees’ cognition, emotion and behavior. From the perspective of Job Demands-Resources theory, this study constructs a double-edged (U-shaped) model between electronic communication during nonwork time and employee withdrawal behavior. Sample data were collected from 516 employees with clear working time boundaries in China. The results indicate that electronic communication during nonwork time has a U-shaped effect on employee withdrawal behavior and an inverted U-shaped effect on employee’s cognition, namely job engagement. Job engagement plays a mediating role between them. Moreover, regulatory emotional self-efficacy has a moderating effect on the relationship between electronic communication during nonwork time and job engagement. These findings not only provide theoretical and practical implications for managers and employees on how to reduce withdrawal behaviors, but also advance our understanding of electronic communication during nonwork time in Chinese cultural context.