Zuzana Virglerova

Dr. Zuzana Virglerova


Research Focus & Metrics

Academic Career Length

11Years (2016-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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28 March 2019 in Sustainability
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Judit OláhJudit Oláh
Judit Oláh
Sándor KovácsSándor Kovács
Sándor Kovács
ZVZuzana Virglerova
Zuzana Virglerova
ZLZoltán Lakner
Zoltán Lakner
MKMaria Kovacova
Maria Kovacova
József PoppJózsef Popp
József Popp
Risk management is one of the most important internal process, not only in large companies but also in small and medium-sized enterprises (SMEs). To identify the source of risk can be crucial in all companies. The primary objective of this study is to analyze and compare the economic and financial risk sources in SMEs of the V4 (Visegrad Group: Czech Republic, Hungary, Poland and Slovakia) and Serbia, in the context of the business environment of the countries analyzed. To achieve this goal, a questionnaire-based survey was carried out involving 2110 SMEs from Hungary, Poland, Slovakia, the Czech Republic, and Serbia. The questionnaire included questions about the importance of risks and the concept of risk management in the company. To test the formulated hypotheses, the following statistical tools were used: contingency tables, a Z-value, and a general non-hierarchical log-linear model with three categorical variables and a continuous covariate. Finally, the differences among V4 countries and Serbia were identified. Serbia is more vulnerable to the financial risk sources studied than the V4 countries. The result of the research shows that insufficient profit is more hazardous compared to the other risk sources and all countries are more vulnerable in in this issue. The article concludes with a discussion and a comparison with previous international researches.

3 September 2019 in Sustainability
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Judit OláhJudit Oláh
Judit Oláh
ZVZuzana Virglerova
Zuzana Virglerova
József PoppJózsef Popp
József Popp
Jana MajerovaJana Majerova
Jana Majerova
Sándor KovácsSándor Kovács
Sándor Kovács
Risks are a very important part of the business environment. If risks are managed well, they can provide a higher level of competitiveness and sustainability advantages for a company. The first step towards successful risk management is an identification of risks. The aim of this article is to create a risk profile for (small and medium-sized enterprises) SMEs in V4 countries (Czech Republic, Slovakia, Poland, Hungary), compare them to each other and then compare the results with those for Serbia. The data were collected during an extensive research project organized by Tomas Bata University in Zlín in 2017 and 2018. In total 2110 answers of SMEs were analyzed. For the verification of hypotheses, a 5-point Likert scale, Multiple Correspondence Analysis (MCA) and Multiple Factors Analysis (MFA) and ANOVA were used. The level of legal, security, personnel and operational risks is statistically higher in Serbia than in V4 countries, and the lowest level is in Slovakia. Some significant differences among the exposure to risk according to economic sectors were identified.

31 December 2020 in International Journal of Entrepreneurial Knowledge
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ZVZuzana Virglerova
Zuzana Virglerova
Francesca ConteFrancesca Conte
Francesca Conte
JAJohn Amoah
John Amoah
MMMaria Rita Massaro
Maria Rita Massaro
One of the prerequisites for a favourable business environment is a stable legislative context and law enforcement. In particular, for SMEs, that do not have the financial resources for stable legal assistance, legal risk is becoming one of the most important business risks. The aim of this paper is to enrich the current scientific knowledge with a comparison of the impact of legal risk on SMEs in selected countries. The empirical research was conducted by Tomas Bata University in Zlín during 2019-2020. In total, 1935 SMEs completed the questionnaire and their responses were examined to fulfil the purpose of the paper. The four statistical hypotheses were analysed through statistical methods such as Z-score and Chi-square tests, with IBM SPSS Statistics 23.0 used for data evaluation. Findings highlight that more than 50% of SMEs consider the management of legal risk as appropriate. Only 39% of SMEs consider the business environment as over-regulated. Almost 50% of entrepreneurs agree that their business is affected by frequent legislative changes but with no negative impact. There are statistically significant differences in consideration of legal risk between SMEs from the Czech Republic and the rest of the selected countries (Slovakia, Poland, Hungary and Ukraine).

21 December 2021 in Oeconomia Copernicana
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ZVZuzana Virglerova
Zuzana Virglerova
EIEva Ivanova
Eva Ivanova
Ján DvorskýJán Dvorský
Ján Dvorský
JBJaroslav Belas
Jaroslav Belas
TKTomas Krulicky
Tomas Krulicky
Research background: Internationalisation of entrepreneurial activities provides an ample opportunity for the growth and sustainability of small and medium-sized enterprises (SMEs). When making their business activities international, SMEs are facing various obstacles. Investigating the key factors of internationalisation and their impact on SME decision making constitutes a key factor of the research work. Purpose of the article: The main purpose of the paper is to examine the impact of selected factors of SME internationalisation on the positive perception of the market risk. Higher export costs, differences in legal environment, taxes, and linguistic and cultural differences were set to be the significant factors influencing the positive perception of the market risk. Bearing the main purpose in mind, the Visegrad Four (V4 ? Czech Republic, Slovakia, Poland, Hungary) were examined. Methods: The questionnaire in mother tongue of each country in online and paper form was used. The questionnaire consists of 77 questions divided into several sections. Likert five-point scale was used to allow the respondents to express their opinion. In total, 1585 responses were completed. A regression analysis was used to verify the statistical significance of the independent variables and to quantify the causal relationships (determining the direction and strength of the effect) on the dependent variable. As the variables are of one metric, a linear regression model (LRM) was selected to validate the hypothesis. Findings & value added: The internationalisation of SME activities brings along many risks and barriers that SMEs need to overcome if they want to enter international markets. Many SMEs consider the barriers and restrictions to enter foreign markets to be severe. Therefore, they decide to do their business domestically. It was established in the research that only 30.2% of the respondents expanded their business activities internationally. The biggest impact on the positive assessment of the market risk was found to have linguistic and cultural differences. They do not have a negative effect on the positive perception of the market risk, so they do not hinder SMEs in their international expansion. The second most important was the factor of the export costs. The factor of possible increased costs is quite important for SMEs in making their decisions whether to expand internationally or not. This factor also shapes a positive approach to assessing the market risk by SMEs. In the research, SMEs confirmed that potential higher costs do not represent a major barrier for them in shaping their attitudes towards the market risk. The remaining factors being analysed, namely differences in legal environment and taxes, did not have a significant impact on the positive assessment of the market risk internationally. The practical implications can be found in new information about market risk in process of internationalisation provided from four selected countries.

6 December 2021 in Economic Research-Ekonomska Istraživanja
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ZVZuzana Virglerova
Zuzana Virglerova
MPMarija Panic
Marija Panic
DVDanijela Voza
Danijela Voza
MVMilica Velickovic
Milica Velickovic
Risks can negatively affect not only internal processes within a company and business results but also managerial decisions. One of the preconditions for sound decision-making would be the identification of specific risks. The primary goal of this paper is to create a structural model for exploring the interrelationships among sources of business risks and the operational performance of SMEs. A survey was conducted in 1,781 SMEs from selected Central European countries. CFA (Confirmatory Factor Analysis) was used to check the reliability and validity of the model. The Cronbach's alpha test was used to assess the internal consistency of data collection instruments. For measurement of sample adequacy, Kaiser-Meyer-Olkin (KMO) test was used. The model presented in this paper provides a tool for identifying the interrelationships among sources of business risks, operational performance and the market position. The model can help managers of SMEs focus on specific areas of their business that should not be ignored in decision-making processes.

15 June 2017 in E+M Ekonomie a Management
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Journal Article
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ZVZuzana Virglerova
Zuzana Virglerova
LHLubor Homolka
Lubor Homolka
LSLuboš Smrčka
Luboš Smrčka
KLKornélia Lazányi
Kornélia Lazányi
Tomas KliestikTomas Kliestik
Tomas Kliestik