Assistant Professor at the Department of Political and Communication Sciences, University of Salerno (Italy), where she teaches Management of Public Organizations, E-commerce, and Cultural Marketing. She is a member of the Italian Society of Management and Marketing. Her research interests mainly concern CSR communication, branding and big data. She published papers in leading international Journals, including the Journal of Business Research, European Management Journal, International Journal of Tourism Research, CSR and Environmental Management.
Assistant Professor at the Department of Political and Communication Sciences, University of Salerno (Italy), where she teaches Management of Public Organizations, E-commerce, and Cultural Marketing. She is a member of the Italian Society of Management and Marketing. Her research interests mainly concern CSR communication, branding and big data. She published papers in leading international Journals, including the Journal of Business Research, European Management Journal, International Journal of Tourism Research, CSR and Environmental Management.