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Accommodation purchase decision is a complex field that makes predictions of revisit intentions hard to examine. Our work explores psychological factors motivating visitors' decision-making concerning accommodation purchases by integrating the theory of planned behavior and value-attitude-behavior model. Using a group of multiple informants in Swiss universities, we performed partial least squares structural equation modeling to assess the impacts of subjective norm, attitude and perception of quality on visitors' revisit intention and loyalty in Airbnb and hotel contexts. Although the influence of said factors on purchase decisions varies in the two contexts, results suggest that subjective norm has an indispensable role in prompting revisit intention towards Airbnb and hotel accommodations. This paper's findings advance our understanding of visitors' decision-making processes concerning traditional hotels and accommodation establishments operating in sharing economy platforms.
Kayhan Tajeddini; S. Mostafa Rasoolimanesh; Thilini Chathurika Gamage; Emma Martin. Exploring the visitors' decision-making process for Airbnb and hotel accommodations using value-attitude-behavior and theory of planned behavior. International Journal of Hospitality Management 2021, 96, 102950 .
AMA StyleKayhan Tajeddini, S. Mostafa Rasoolimanesh, Thilini Chathurika Gamage, Emma Martin. Exploring the visitors' decision-making process for Airbnb and hotel accommodations using value-attitude-behavior and theory of planned behavior. International Journal of Hospitality Management. 2021; 96 ():102950.
Chicago/Turabian StyleKayhan Tajeddini; S. Mostafa Rasoolimanesh; Thilini Chathurika Gamage; Emma Martin. 2021. "Exploring the visitors' decision-making process for Airbnb and hotel accommodations using value-attitude-behavior and theory of planned behavior." International Journal of Hospitality Management 96, no. : 102950.
Purpose While the contribution of educational students to the economies of developed countries is critical, educational immigrants rarely find employment in the regulated unionized sectors of these countries and are found instead setting up their own business. The purpose of this paper is to understand how educational immigrants use their cultural and social heritage for entrepreneurial purposes. Design/methodology/approach A qualitative method was undertaken, comprising face-to-face in-depth interviews with 12 respondents, involved in the hospitality industry for various purposes such as inspiration, challenges, frustrations and attracting investments. A convenience sampling method coupled with snowball sampling was chosen because of the availability of the informants and their willingness to be a part of the study. A thematic analysis was conducted in the transcripts of interviews to understand the aim and motivation factors of each individual followed by content analysis process. Findings The findings reveal that, while the informants suffer of language barriers, lack or shortage of experience in understanding the laws and legislations, unfamiliarity with the host culture, as well as financial constraints, the entrepreneurial sprite drives them to establish their businesses. Research limitations/implications This study has important consequences for understanding how educational immigrants transition from an educational to a business setting. Practical implications As the increase in educational immigrants becomes more important to the economic and social performance of countries, it is important to understand how young entrepreneurs start their businesses. Originality/value Educational immigrants are an important source of regional innovation and development. This paper focuses on the role of international higher education and the link to entrepreneurship by focusing on young Chinese entrepreneurs.
Wei Chen; Kayhan Tajeddini; Vanessa Ratten; Saloomeh Tabari. Educational immigrants: evidence from Chinese young entrepreneurs in the UK. Journal of Enterprising Communities: People and Places in the Global Economy 2019, 13, 196 -215.
AMA StyleWei Chen, Kayhan Tajeddini, Vanessa Ratten, Saloomeh Tabari. Educational immigrants: evidence from Chinese young entrepreneurs in the UK. Journal of Enterprising Communities: People and Places in the Global Economy. 2019; 13 (1/2):196-215.
Chicago/Turabian StyleWei Chen; Kayhan Tajeddini; Vanessa Ratten; Saloomeh Tabari. 2019. "Educational immigrants: evidence from Chinese young entrepreneurs in the UK." Journal of Enterprising Communities: People and Places in the Global Economy 13, no. 1/2: 196-215.
Ali Reza Ma’Atoofi; Kayhan Tajeddini. The Effect of Entrepreneurship Orientation on Learning Orientation and Innovation: A Study of Small-Sized Business Firms in Iran. International Journal of Trade, Economics and Finance 2010, 254 -260.
AMA StyleAli Reza Ma’Atoofi, Kayhan Tajeddini. The Effect of Entrepreneurship Orientation on Learning Orientation and Innovation: A Study of Small-Sized Business Firms in Iran. International Journal of Trade, Economics and Finance. 2010; ():254-260.
Chicago/Turabian StyleAli Reza Ma’Atoofi; Kayhan Tajeddini. 2010. "The Effect of Entrepreneurship Orientation on Learning Orientation and Innovation: A Study of Small-Sized Business Firms in Iran." International Journal of Trade, Economics and Finance , no. : 254-260.