Purpose – Nautical tourism is considered to be an under-exploited research area, if we take into account its evolution and growth prospects. This lack of knowledge is probably one of the main reasons the sector has not reached its maximum. The present paper aims at exploring the European nautical tourists´ perceptions of image, in relation to the type of nautical sport they carry out and the type of nautical destination they visit. Methodology – The research was conducted in the Canary Islands and Morocco during 2013 and 2014. The sample covered 433 European nautical tourists pursuing different nautical sports and was organised into two groups. Structured questionnaires with personal interviews were implemented. Choosing a mature nautical destination and an emerging one enriched the comparative approach for the study. The findings indicate there are clearly similar profiles amongst the groups of tourists visiting both regions, and that the perceived image varies between a nautical tourist doing sailing and a nautical tourist motivated by other nautical sports. The data analysis reveals that perceptions also vary according to the more intensive and extensive use of the destinations. Originality – This empirical study provides useful insights into the demand for nautical tourism, the perceptions and evaluations of the ports and marinas as well as the destinations themselves, which can be used as a guide for the tourism industry managers and the Government Authorities to develop more effective marketing and positioning strategies. The study of the destination image in nautical tourism is a contribution to the progress beyond the state of the sector.

Maritime tourism has become a competitive opportunity for many island destinations in search of sustainable development. This article aims to analyze the hypothesis that tourist satisfaction with nautical destinations depends on the experience of previous visits to competing destinations. This hypothesis is relevant in order to ascertain the extent of potential coopetition between tourist destinations from the point of view of the consumers. This may ask for the need of cooperation within the competitive environment in which tourist destinations manage sustainability. The evidence is obtained from the case of Cape Verde, an archipelago strongly committed to the development of the nautical sector. Survey data from nautical tourists’ satisfaction visiting Cape Verde is modeled utilizing an ordinal logistic approach. Results show that tourist satisfaction with Cape Verde increases with the authenticity of the cultural experience offered by the destination, the diversity and quality of the nautical offer and the security perceived. Moreover, tourists declaring a satisfactory travel experience in other recently visited islands have higher levels of satisfaction with the nautical destination of Cape Verde. This suggests that proper strategies for nautical tourism development in these islands should not only allow tourists to discover the best cultural and local values of the destination, but also enhance their awareness of the quality of the experience provided by island competitors and, therefore establishing a benchmark for the common benefit of all island destinations becomes of interest. In this regard, coopetition strategies among islands with common interests of specialization may allow them to gain better positioning in the international nautical tourism market, and contribute to tourism development and the sustainability of the industry.

This manuscript uses a social-representational approach that allows for including social interactions, history and cultural background to explain and cluster resident attitudes to tourism in protected areas in developing countries. Based on the published evidence on the failure of community-based tourism programmes and projects that aim to achieve community engagement and benefits, and on scholars attributing those failures to the lack of consideration given to the perceptions and ambitions of the communities, that in turn are split into different groups that perceive tourism dissimilarly, we propose a pathway to encouraging community engagement and participation. Field work carried out throughout the settlements neighbouring the National Park of La Langue de Barbarie in northern Senegal allowed to identify three group profiles: The largest minority are reluctant to accept any type of tourism at all, a second minority actively supports another type of community-based tourism, more locally centred, and a third group consists of those mainly wanting to escape their unwanted existence and migrate. We conclude that, to achieve successful sustainable tourism development, interventions should capacitate the group that supports tourism to lead initiatives, seduce the reluctant ones, energise those who seek to migrate and negotiate with the external tourist agents to achieve more equitable tourism development in which locals actively participate.

Stargazing tourism is an expanding market niche that requires the development of territorial resources for its implementation and attraction. This paper’s objective is to investigate the preferences and willingness to pay of tourists for the development of strategic land resources for stargazing tourism activities. The field work was conducted on the island of La Palma (Canary Islands), which is promoting the territorial development of infrastructures for stargazing tourism. A random sample of 734 tourists were interviewed in person on-site in December 2019 following the methodology discrete choice experiments that enabled an estimation of tourists’ preferences and willingness to pay for the implementation of key land resources for stargazing. The data are modeled using a latent class model that allows for the consideration of heterogeneous preferences. The results show that there are three groups of tourists with different preferences for land resources of stargazing observation. These segments are respectively related to the interests in culture, active, and astronomic tourism. Those tourists in the active stargazing segment share the largest proportion of the market and favor the implementation of facilities that allow the combination of active tourism with stargazing. The results are useful for land product development and territorial strategies aimed at positioning destinations in the identified demand niches of stargazing tourism.