This study mainly investigated the factors affecting the business model innovation of small and micro travel agencies (SMTAs) in the Internet+ era. Based on a literature review, six hypotheses were proposed. To identify the influencing factors, the questionnaire, which was developed from previous studies, was distributed and 130 valid questionnaires were identified. Linear regression was used to test the hypotheses and further verify the relationship between each factor and the four dimensions of business model innovation. The results revealed that: 1. Organizational learning ability, consumer demand, entrepreneurial spirit, and website performance have significant effects on the business model innovation of SMTAs in the Internet+ era; 2. Organizational learning ability; consumer demand, and technological development were discovered to have positive effects on the value proposition innovation of SMTAs; 3. Consumer demand, entrepreneurial spirit, and organizational learning ability have positive effects on the value maintenance innovation of SMTAs; 4. Organizational learning ability and consumer demand have positive effects on the value network innovation of SMTAs; 5. Finally, organizational learning ability, website performance, and consumer demand have positive effects on the value realization innovation of SMTAs. These results can serve as the foundation for future relevant research and as a reference for SMTAs and related industry practitioners in their future management.

For the recent year, the traditional religion at Taiwan, Daoism, denoted a significantly affection on the applications of information and communication technology (ICT). Entering into the physical locations with the Daoism culture will be not the only choice to those young groups at Taiwan. The application services including the website, electronic bulletin boards, blogs, and facebook owing to the social networking sites (SNSs) will provide the multiple channels to learn or contact with the Daoism culture for those young groups. ICT has penetrated people’s daily lives; and the outcomes of this penetration will include the changes in thoughts, behavior tendencies, community structure, and individual identification of those people. Educators, sociologists, and psychologists have continuously examined the influence on people’s mental health, life adaptation, and personality development. As we known, the issues of loneliness will be frequently mentioned to those SNSs users according to the ...

As we known, the continuing improvements in information technology have led to many new and fascinating applications in physics, engineering, and so on. Besides, the innovative information and communication technology (ICT) applications also denote a significant effect on the religion issues. Daoism, a traditional religion being affected with Internet has been mounted steadily for a number of decades. In order to attract the young group, online service will be the possible choice when traditional Daoism service providers consider how to provide the better service model. People choose to use the online service based on recommendations received not only by word of mouth (WOM), but also from cyberspace such as website, electronic bulletin boards, blogs, and facebook. In psychological terms, one result is cognitive bias, i.e., subjects tend to have better recall for the information presented early compared to information presented later, and this research is spawned from this theory.