Although the effect of entrepreneurship education (EE) on student entrepreneurial behaviour is well documented, the institutional context within which EE and student entrepreneurship interact remains overlooked. Understanding this context is critical since the prevalence of student start-ups is determined by factors from both internal and external university environments. Drawing from institutional theory, this research examined the effect of EE on the rates of student entrepreneurship, particularly how this relationship is moderated by formal and informal institutions. Analysing 67 country samples in 2014 and 2016, we found that high-level EE, and an entrepreneurial culture are factors that spur student start-ups. In addition, two important findings are revealed in this study: 1) EE is impactful to students when taught at a high, not basic, level; and 2) informal institutions have a stronger influence on student entrepreneurship than formal institutions.

As an economic bloc, the Association of Southeast Asia Nations (ASEAN) aims to leverage the usage of e-commerce for the benefits of all: government, enterprises, and citizens of its member countries. However, each country varies greatly in terms of economic development and cultural factors, which explains the uneven level of e-commerce adoption in the region. This paper seeks to provide empirical evidence by integrating individual and country-level characteristics to profile e-commerce users in ASEAN. By analyzing multi-source data from 5870 individuals in six countries in 2017, the results reveal that e-commerce adoption is more prevalent among female, younger, more educated, employed, and higher income users. Also, the adoption of e-commerce is found to be stronger in societies that exhibit high individualism, low masculinity and low uncertainty avoidance. This study proposes that e-commerce adoption shall not only be explained by individual characteristics and formal institutions, but also by country-level variables and national culture.

The main objective of this study is to identify the factors that affect consumers’ intention to use AR for their online buying context. This study integrated three theories with additional constructs of perceived enjoyment and personal innovativeness. Data was collected through a personal-administered questionnaire from 265 respondents. In this study, PLS based Structural Equation Modeling was used to analyze the data. The study results show that all the estimated relationships were found significant and positive except the relationship between social identity and attitude, social identity and perceived usefulness, and personal innovativeness and perceived ease of use. Attitude significantly and positively mediates the association between two constructs of the Technology Acceptance Model (TAM) and behavioral intention. The findings of this study also reveal that self-efficacy significantly moderates the association between attitude and behavioral intention. This study validated a new model developed for examining the intention to use augmented reality in the online buying context. Here, a model is developed by integrating the Technology Acceptance Model (TAM), Social Identity Theory, and Self-identity Theory with additional constructs of perceived enjoyment and personal innovativeness. This study will contribute to the knowledge extension of using augmented reality in the online buying context.

A Model for Understanding SMEs Internationalization in Emerging Economies