Rosmah Mat Isa

Dr. Rosmah Mat Isa


Research Focus & Metrics

Academic Career Length

13Years (2014-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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23 April 2022 in Sustainability
Verified
Journal Article
Open access
PDF file
SASabrinah Adam
Sabrinah Adam
NFNursyazwani Mohd Fuzi
Nursyazwani Mohd Fuzi
MRMohamad Rohieszan Ramdan
Mohamad Rohieszan Ramdan
RIRosmah Mat Isa
Rosmah Mat Isa
AIALBERT FEISAL@MUHD FEISAL ISMAIL
ALBERT FEISAL@MUHD FEISAL ISMAIL
SRShah Iskandar Fahmie Ramlee
Shah Iskandar Fahmie Ramlee
The aim of this paper is to examine the role of the knowledge management process as a mediating variable in the relationship between entrepreneurial orientation and organizational performance. This study employed a quantitative method and utilised a self-administered questionnaire. A total of 350 data were collected from the owners/founders of online businesses. A Partial Least Squares-Structural Equation Modelling (PLS-SEM) analysis was performed to test the proposed hypotheses of the study. The findings indicated that entrepreneurial orientation positively the knowledge management process, which in turn exerts a positive effect on the organizational performance of a company. Additionally, the indirect effect analysis revealed that the knowledge management process plays a significant role as a mediator between entrepreneurial orientation and organizational performance. The research fills a gap in the literature by considering a mediating variable in enhancing the relationship between entrepreneurial orientation and organizational performance. This research also provides a particular contribution to the literature and some suggestions for future research.

MGMohd Faizal Abdul Ghani
Mohd Faizal Abdul Ghani
MHMohd Hizam-Hanafiah
Mohd Hizam-Hanafiah
RIRosmah Mat Isa
Rosmah Mat Isa
HHHamizah Abd Hamid
Hamizah Abd Hamid
Previous literature has acknowledged franchising as a great way for businesses to expand into new areas and opportunities. It has become a popular option for those who are looking to start their businesses by choosing a well-known company’s brand name and a ready-made business operation, or existing entrepreneurs who want to franchise their firms. Franchising a business contributes to the GDP of the countries involved, including Malaysia. However, little is known about what drives the growth of franchised firms, particularly in emerging countries such as Malaysia. Hence, this study aims to identify the growth factors of franchising, from both the franchisors’ and franchisees’ viewpoints. Therefore, from this dyad relationship, the analysis can provide comprehensive views of the growth factors of franchises. Interestingly, as this study was conducted during the pandemic COVID-19, the findings would include the pandemic situation that reflects the business environment. Therefore, the case study method was adopted, which involved semi-structured interviews with five service firms from two different brands, including franchisors and franchisees. The findings show that three growth factors emerged from this study: product and service innovation, franchisor-franchisee tolerance, and government support. This study contributes to obtaining a deeper grasp of the growth factors of franchisors and franchisees. Moreover, this study contributes to developing an effective franchising business process model as guidance for franchisors, franchisees and policymakers. This study also provides avenues for future research.

1 January 2014 in Jurnal Pengurusan
Verified
Journal Article
Open access
PDF file
ZSZizah Che Senik
Zizah Che Senik
RIRosmah Mat Isa
Rosmah Mat Isa
RSRidzuan Md Sham
Ridzuan Md Sham
AAAbu H. Ayob
Abu H. Ayob
A Model for Understanding SMEs Internationalization in Emerging Economies

11 February 2015 in Systemic Practice and Action Research
Verified
Journal Article
Closed access
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KAKhairul Akmaliah Adham
Khairul Akmaliah Adham
HKHasmiah Kasimin
Hasmiah Kasimin
RIRosmah Mat Isa
Rosmah Mat Isa
FOFatimah Othman
Fatimah Othman
FAFaizah Ahmad
Faizah Ahmad

28 December 2022 in Administrative Sciences
Verified
Journal Article
Open access
PDF file
MHMohd Hizam-Hanafiah
Mohd Hizam-Hanafiah
MGMohd Faizal Abdul Ghani
Mohd Faizal Abdul Ghani
RIRosmah Mat Isa
Rosmah Mat Isa
HHHamizah Abd Hamid
Hamizah Abd Hamid
The franchising sector demands a high level of assurance and commitment. This is because creating entrepreneurial value is at the core of any franchising strategy. However, little is understood about what causes franchised businesses’ critical success factors, particularly in developing nations like Malaysia. Hence, this study aims to identify the critical success factors in franchising business firms. The characteristics of franchisors and franchisees that can contribute to the franchise system’s success in Malaysia were discovered using a focus group method by inviting franchisors and franchisees who are already running their businesses. In addition, Perbadanan Nasional Berhad (PERNAS) and the Malaysian Franchise Association (MFA), together with academicians, were also invited as a part of the focus group discussion. The findings show that three critical success factors emerged from this study, the franchisor’s capability, interconnection with franchisees, and constant innovation. These three elements demonstrated that there is still room for a more significant expansion. Therefore, anyone considering joining a franchise should know it is an option. Additionally, this research helps produce a valuable model of the franchising business process that regulators, franchisors, and franchisees can use as a guide. Finally, this study also offers directions for further research.

17 October 2024 in Multinational Business Review
Verified
Journal Article
Closed access
BTBingyan TanTai
Bingyan TanTai
ZSZizah Che Senik
Zizah Che Senik
RIRosmah Mat Isa
Rosmah Mat Isa
NMNur Sa'adah Sa'adah Muhamad
Nur Sa'adah Sa'adah Muhamad
Purpose: Open innovation (OI) significantly impacts the internationalization of small- and medium-sized enterprises (SMEs) by connecting them with external resources and accelerating their innovation processes. This study aims to systematically evaluate and synthesize existing knowledge on the role of OI in the internationalization of SMEs. Design/methodology/approach: Through a systematic literature review method, this study critically evaluates 35 articles published between 2003 and 2023, synthesizing existing research from theoretical, contextual, characteristic and methodological perspectives. Findings: This study identifies theoretical, methodological, characteristics and contextual research gaps and further proposes a research agenda for expanding knowledge in the field. Additionally, it provides an overview of the antecedents of OI adoption, SMEs internationalization outcomes and the influencing mechanisms of OI on SMEs internationalization found in the literature, thereby establishing a foundational knowledge base for future scholars and practitioners in this field. Originality/value: This review contributes to the existing literature by consolidating current knowledge on the topic and advancing the understanding of the intersection between OI and the internationalization of SMEs.