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Inessa Tyan is a doctorate student of the Faculty of Tourism at University of Malaga, Spain. She earned her Master’s degree in Tourism at Kyung Hee University, South Korea. Her research focus is innovative technologies, blockchain, sustainable tourism, smart tourism, tourists’ behaviour, and tourism experience.
Achieving sustainable tourism is a process that focuses on numerous goals and faces many challenges. The advent of disruptive technology like blockchain could help to tackle some challenges in sustainable tourism development and address its goals. This conceptual paper aims to discuss how blockchain technology could contribute to sustainable tourism. Precisely, the authors investigate the potential benefits of blockchain technology to disrupt tourism operations and boost local economy, manage food supply chain and mitigate food waste, achieve tourists’ satisfaction, affect the tourists’ sustainable behaviour, and address awareness rise issues. The authors conclude that blockchain technology has a potential to contribute to sustainable tourism development as well as the SDGs and propose the directions for future research.
Inessa Tyan; Mariemma I. Yagüe; Antonio Guevara-Plaza. Blockchain Technology’s Potential for Sustainable Tourism. Information and Communication Technologies in Tourism 2021 2021, 17 -29.
AMA StyleInessa Tyan, Mariemma I. Yagüe, Antonio Guevara-Plaza. Blockchain Technology’s Potential for Sustainable Tourism. Information and Communication Technologies in Tourism 2021. 2021; ():17-29.
Chicago/Turabian StyleInessa Tyan; Mariemma I. Yagüe; Antonio Guevara-Plaza. 2021. "Blockchain Technology’s Potential for Sustainable Tourism." Information and Communication Technologies in Tourism 2021 , no. : 17-29.
This conceptual paper discusses the potential of blockchain technology for Smart Tourism Destinations. The main focus is placed on Smart Tourism Destinations’ four major goals that can be achieved by using blockchain technology, namely: enhancing tourism experience, rewarding sustainable behaviour, ensuring benefits for local communities, and reducing privacy concerns. The paper also outlines the major challenges that need to be overcome to successfully implement this innovative technology. This paper attempts to further advance the current knowledge about the possible implications of blockchain technology within the smart tourism domain, and especially Smart Tourism Destinations.
Inessa Tyan; Mariemma Yagüe; Antonio Guevara-Plaza. Blockchain Technology for Smart Tourism Destinations. Sustainability 2020, 12, 9715 .
AMA StyleInessa Tyan, Mariemma Yagüe, Antonio Guevara-Plaza. Blockchain Technology for Smart Tourism Destinations. Sustainability. 2020; 12 (22):9715.
Chicago/Turabian StyleInessa Tyan; Mariemma Yagüe; Antonio Guevara-Plaza. 2020. "Blockchain Technology for Smart Tourism Destinations." Sustainability 12, no. 22: 9715.
This study assumes that green technologies at tourist destinations are a part of corporate social responsibility (CSR). It investigates how technology-based eco-innovation is related to sustainable development goals (SDGs) and how eco-innovative CSR performance affects tourists’ perceptions of destinations, emotions, and WOM (word of mouth) intentions in the context of sustainability and smart tourism. A dataset collected from the Handok Museum in South Korea was analyzed via a partial least squares (PLS) method, using structural equation modeling. This study examines the link between museum visitors’ awareness of CSR and green technology. The constructs (perceived quality, image, and reputation) are positively correlated with CSR; museum visitors’ emotions are in a parallel relationship with WOM intentions. The results confirm that the green technology implemented in the tourist destination is perceived as CSR by visitors. These technologies have a positive impact on environmental sustainability and contribute to a positive tourist experience. Thus, this paper encourages social responsibility practices at tourist destinations, as well as the development of green technology. This is the first empirical study that demonstrates how the profit-related concept of CSR can be applied to nonprofit organizations, Furthermore, for the first time, the managerial concept of CSR has been reviewed with technology-based eco-innovation in a museum setting.
Namho Chung; Inessa Tyan; Seung Jae Lee. Eco-Innovative Museums and Visitors’ Perceptions of Corporate Social Responsibility. Sustainability 2019, 11, 5744 .
AMA StyleNamho Chung, Inessa Tyan, Seung Jae Lee. Eco-Innovative Museums and Visitors’ Perceptions of Corporate Social Responsibility. Sustainability. 2019; 11 (20):5744.
Chicago/Turabian StyleNamho Chung; Inessa Tyan; Seung Jae Lee. 2019. "Eco-Innovative Museums and Visitors’ Perceptions of Corporate Social Responsibility." Sustainability 11, no. 20: 5744.
More and more tourists are becoming active members of social networking sites (SNS) and are tending to use SNS during different trip stages. Thus, SNS use allows their members to find a great variety of tourism information; share experiences by posting various pictures, photos, and blogs; tag photos; and read and leave comments on network friends’ posts. By getting tagged in a friend’s photos or getting some positive comments, the tourists using SNS can perceive social support from both friends and other network members, and obtain positive emotions triggering from maintaining relationships with family members and close friends or sharing opinions and ideas with people with similar interests. All this can change and shape the satisfaction with tourism experience of the tourists. This study aims to fill the gap in understanding the relationship between SNS use and satisfaction with tourism experience by exploring the effect of psychological factors caused by SNS use on tourists’ experience. More specifically, this research attempts to investigate the mediating effects of perceived social support, positive emotions, and commitment. The statistical results show that SNS use positively affect satisfaction with tourism experience by mediating positive emotions and commitment and perceived social support, and commitment also positively influences satisfaction with tourism experience by mediating positive emotions. With these results, this study extends the research stream of tourism experience by figuring out the mediating role of positive emotions caused by SNS use. Additionally, these findings provide some practical implications regarding marketing techniques that use SNS to increase satisfaction with tourism experience of tourists.
Namho Chung; Inessa Tyan; Hee Chung Chung. Social Support and Commitment within Social Networking Site in Tourism Experience. Sustainability 2017, 9, 2102 .
AMA StyleNamho Chung, Inessa Tyan, Hee Chung Chung. Social Support and Commitment within Social Networking Site in Tourism Experience. Sustainability. 2017; 9 (11):2102.
Chicago/Turabian StyleNamho Chung; Inessa Tyan; Hee Chung Chung. 2017. "Social Support and Commitment within Social Networking Site in Tourism Experience." Sustainability 9, no. 11: 2102.