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Seung Jae Lee
College of Hotel & Tourism Management, Kyung Hee University, 26 Kyungheedae-ro, Dongdaemun-gu, Seoul 02447, Korea

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Journal article
Published: 17 October 2019 in Sustainability
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This study assumes that green technologies at tourist destinations are a part of corporate social responsibility (CSR). It investigates how technology-based eco-innovation is related to sustainable development goals (SDGs) and how eco-innovative CSR performance affects tourists’ perceptions of destinations, emotions, and WOM (word of mouth) intentions in the context of sustainability and smart tourism. A dataset collected from the Handok Museum in South Korea was analyzed via a partial least squares (PLS) method, using structural equation modeling. This study examines the link between museum visitors’ awareness of CSR and green technology. The constructs (perceived quality, image, and reputation) are positively correlated with CSR; museum visitors’ emotions are in a parallel relationship with WOM intentions. The results confirm that the green technology implemented in the tourist destination is perceived as CSR by visitors. These technologies have a positive impact on environmental sustainability and contribute to a positive tourist experience. Thus, this paper encourages social responsibility practices at tourist destinations, as well as the development of green technology. This is the first empirical study that demonstrates how the profit-related concept of CSR can be applied to nonprofit organizations, Furthermore, for the first time, the managerial concept of CSR has been reviewed with technology-based eco-innovation in a museum setting.

ACS Style

Namho Chung; Inessa Tyan; Seung Jae Lee. Eco-Innovative Museums and Visitors’ Perceptions of Corporate Social Responsibility. Sustainability 2019, 11, 5744 .

AMA Style

Namho Chung, Inessa Tyan, Seung Jae Lee. Eco-Innovative Museums and Visitors’ Perceptions of Corporate Social Responsibility. Sustainability. 2019; 11 (20):5744.

Chicago/Turabian Style

Namho Chung; Inessa Tyan; Seung Jae Lee. 2019. "Eco-Innovative Museums and Visitors’ Perceptions of Corporate Social Responsibility." Sustainability 11, no. 20: 5744.

Journal article
Published: 03 January 2019 in Sustainability
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The purpose of this study is to investigate causal relationships among interpretation satisfaction, environmental attitudes, place attachment, destination loyalty, and perceived value of ecotourism for tourists visiting the Chengdu Panda Base (CPB) in China. An online and an on-site field survey were administered to respondents aged 50 years old and older who use the Internet relatively little. A total of 243 questionnaires were collected and analyzed. The results drawn from the structural model indicate that, first, the satisfaction level regarding the interpretation service positively affects the balance of nature and place attachment (place dependence and place identity) of tourists. Second, as tourists hold higher regard for the balance of nature and stronger place attachment to a tourist site, they tend to hold a stronger destination loyalty; conversely, anthropocentrism correlates negatively with destination loyalty. Lastly, the results show that the more destination loyalty tourists had, the more highly they valued ecotourism in the CPB, which in turn increased the amount of money they were willing to pay to enjoy the CPB, indicating that destination loyalty positively affects tourists’ perceived value of ecotourism.

ACS Style

Xijing Cui; Gyehee Lee; Seung Jea Lee; Taegoo Terry Kim. Structural Relationships among Antecedents to Perceived Value of Ecotourism for Sichuan Giant Pandas in China. Sustainability 2019, 11, 210 .

AMA Style

Xijing Cui, Gyehee Lee, Seung Jea Lee, Taegoo Terry Kim. Structural Relationships among Antecedents to Perceived Value of Ecotourism for Sichuan Giant Pandas in China. Sustainability. 2019; 11 (1):210.

Chicago/Turabian Style

Xijing Cui; Gyehee Lee; Seung Jea Lee; Taegoo Terry Kim. 2019. "Structural Relationships among Antecedents to Perceived Value of Ecotourism for Sichuan Giant Pandas in China." Sustainability 11, no. 1: 210.

Journal article
Published: 16 March 2018 in Sustainability
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The information and communication technology has become an indispensable part of modern education. The paradigm shift in the educational environment makes the instructors recollect the traditional roles in classroom education and adjust their responsibilities to accommodate a transformed pedagogy and learner expectations. This paper aims at the instructor’s role in on-line education and studies how the instructor affects the learner satisfaction via the instructor involvement. Modifying the information system success model, the learning-environment qualities are rearranged into two-tiered formats—rigid and flexible contents—depending on the instructor’s manageability. A partial least square analysis was used to examine the structural relationship among rigid and flexible contents qualities (i.e., technology-assisted learning-environment qualities), learner satisfaction, and learner retention, and found that the instructor involvement had a moderating effect on flexible contents qualities (test and activity); further, the moderating effect of instructor is captured as high involvement in tests and low involvement in activities. Consequently, this paper confirms the relationship between learning-environment qualities, learner satisfaction, and instructor involvement. Empirically, the instructor role in on-line education and the degree of instructor involvement in higher education are substantiated; the result of this study will also contribute to e-learning design or content delivery system development in a practical way.

ACS Style

Seung Jae Lee; Hyunae Lee; Taegoo Terry Kim. A Study on the Instructor Role in Dealing with Mixed Contents: How It Affects Learner Satisfaction and Retention in e-Learning. Sustainability 2018, 10, 850 .

AMA Style

Seung Jae Lee, Hyunae Lee, Taegoo Terry Kim. A Study on the Instructor Role in Dealing with Mixed Contents: How It Affects Learner Satisfaction and Retention in e-Learning. Sustainability. 2018; 10 (3):850.

Chicago/Turabian Style

Seung Jae Lee; Hyunae Lee; Taegoo Terry Kim. 2018. "A Study on the Instructor Role in Dealing with Mixed Contents: How It Affects Learner Satisfaction and Retention in e-Learning." Sustainability 10, no. 3: 850.