Paulo Renato de Sousa

Dr. Paulo Renato de Sousa

orcid

Research Focus & Metrics

Academic Career Length

15Years (2012-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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30 December 2022 in Technology in Society
Verified
Journal Article
Closed access
MPMarcelo Rezende Pinto
Marcelo Rezende Pinto
PSPaula Karina Salume
Paula Karina Salume
MBMarcelo Werneck Barbosa
Marcelo Werneck Barbosa
PSPaulo Renato de Sousa
Paulo Renato de Sousa

7 April 2021 in Benchmarking: An International Journal
Verified
Journal Article
Closed access
MVMauro Vivaldini
Mauro Vivaldini
PSPaulo Renato de Sousa
Paulo Renato de Sousa
Purpose: The paper aims to further understanding of connectivity from the perspective of blockchain technology (BT) in the supply chain (SC). It presents the weaknesses (inhibitors) of connectivity during technology implementation, focusing on supply chain interaction and resilience.Design/methodology/approach: Restricting the focus to digital connectivity, interaction and supply chain resilience, this paper uses a systematic literature review (SLR) to examine how the literature has addressed, related or flagged connectivity weaknesses affecting supply chain interaction and resilience.Findings: This study highlights the influence of connectivity for blockchain-technology projects. Technical and organisational influencers that affect the adoption of technology in the SC are presented. These influencers support the factors proposed in this study regarding the weaknesses that negatively affect the interaction between the agents involved and the SC's resilience. The research suggests that the weaknesses are related to technical needs and the relationships between companies arising from functionalities.Research limitations/implications: This paper is restricted to a review of the theory and the researched material. Although the author was careful to choose the best search terms related to the research objective, some potentially relevant articles may have been excluded.Practical implications: The study summarises research on blockchain connectivity influencers in the SC, helping managers to anticipate and mitigate some of doubts and concerns in projects of this nature.Originality/value: This is one of the first articles in the area of operations and SCs that addresses the topic of connectivity, focusing on its restrictive factors (connectivity inhibitors), in the context of blockchain implementation in the SC.

12 January 2021 in Sustainability
Verified
Journal Article
Open access
PDF file
PSPaulo Renato de Sousa
Paulo Renato de Sousa
MBMarcelo Werneck Barbosa
Marcelo Werneck Barbosa
Leise Kelli OliveiraLeise Kelli Oliveira
Leise Kelli Oliveira
PRPaulo Tarso Vilela de Resende
Paulo Tarso Vilela de Resende
RRRicardo Ruiz Rodrigues
Ricardo Ruiz Rodrigues
DMDaniel Matoso
Daniel Matoso
This paper reports the focus group results administered with top executives of the Brazilian retailers regarding their omnichannel strategies. This study aimed at analyzing the process of implementing omnichannel strategies and identifying contributions omnichannel has to sustainability. Using qualitative exploratory and a case study design to assess three large Brazilian retailers, we collected information concerning omnichannel implementation associated with processes, technologies, and organizational structure. This study was conducted with top executives in Brazil. Results suggest that the most viable solution, given a company’s investment capacity, is implementing an e-commerce platform that results in greater integration, profitability, and sustainability of the whole chain. A discussion on the benefits and outcomes related to the sustainable performance of such companies is also presented. This study answers calls for more research on the retail sector in Latin American countries.

1 January 2021 in RAM. Revista de Administração Mackenzie
Verified
Journal Article
Open access
PSPaula K. Salume
Paula K. Salume
MBMarcelo Werneck Barbosa
Marcelo Werneck Barbosa
MPMarcelo de Rezende Pinto
Marcelo de Rezende Pinto
PSPaulo Renato de Sousa
Paulo Renato de Sousa
Purpose: The objective of this research was to identify which dimensions are related to the establishment of higher levels of digital maturity. Originality/value: There is little academic scientific literature on digital maturity in Brazil. This research will offer subsidies to companies regarding the different dimensions that need to be emphasized by managers in order to achieve a full and effective digital transformation. This information will be valuable to support the digital transformation process of these companies. The study fills a gap in the academic context related to the lack of more comprehensive empirical studies based on digital maturity. Design/methodology/approach: This study evaluated the relationship of eight dimensions of capacity (strategy, leadership, market, operational, people, culture, governance, and technology) with the development of digital maturity. This survey applied an electronic questionnaire to directors of the strategic level of Brazilian retail sector companies located in different regions of Brazil. At the end, a total of 260 valid questionnaires were obtained. The responses were analyzed using the Partial Least Squares (PLS) method. Findings: The research results showed that the strategy, market, operations, culture, and technology dimensions are those that are most related to the development of digital maturity.

4 December 2019 in Sustainability
Verified
Journal Article
Open access
PDF file
Leise Kelli OliveiraLeise Kelli Oliveira
Leise Kelli Oliveira
CNCarla Nascimento
Carla Nascimento
PSPaulo Renato de Sousa
Paulo Renato de Sousa
PRPaulo Tarso Vilela de Resende
Paulo Tarso Vilela de Resende
FSFrancisco Gildemir Ferreira da Silva
Francisco Gildemir Ferreira da Silva
The aim of this paper is to analyze the perceptions of the transport service providers on the barriers in urban freight transport and the restrictions imposed on freight vehicles, identifying which urban freight transport policies can improve this activity in Brazil. Principal component analysis allowed us to identify which are barriers in urban cargo transport and the restrictions imposed on freight vehicles. In addition, we evaluated freight policies that can improve the activity using probabilistic preference. We obtained the database from a web-based survey of transport service providers in Brazil. The results indicate that the urban freight vehicle restriction is related to congestion and availability of loading and unloading areas. The freight vehicle restriction is a result of the lack of information and data. The theft of cargo significantly impacts urban freight transport. Transport service provider company perceptions indicate an urban mobility plan as the most-required freight policy to improve freight mobility. To reduce the barriers to urban freight planning, an understanding of the problem involving the stakeholders is needed. To do so, the challenge is to change the culture in the transportation planning process by integrating various actors to create an urban logistics plan that generates opportunities for the city.

27 March 2025 in Sustainability
Verified
Journal Article
Open access
PDF file
MBMarcelo Werneck Barbosa
Marcelo Werneck Barbosa
MLMarcelo Bronzo Ladeira
Marcelo Bronzo Ladeira
NJNoel Torres Júnior
Noel Torres Júnior
PSPaulo Renato de Sousa
Paulo Renato de Sousa
This study aimed to identify patterns of sustainability engagement based on circular economy (CE) strategy implementation, CE-oriented collaborative relationships, and environmental, social, and governance (ESG) performance, as well as to investigate whether these dimensions predict corporate reputation. Data were collected through a survey of 235 upper-level managers in the Brazilian agribusiness sector. A two-step analytical approach was applied, with cluster analysis identifying groups exhibiting distinct patterns regarding sustainability engagement (“Very Sustainable” and “Low-Sustainable”), followed by logistic regression, which singled out six key predictors among 28 variables, namely avoiding non-sustainable materials, repurposing by-products, fostering a shared CE vision, adhering to ethical guidelines, ensuring financial transparency, and fair labor practices. The final model achieved 83.4% accuracy, underscoring how an integrated approach to sustainability enhances corporate reputation. Considering its theoretical contributions, this study extends the NRBV and RV theories by demonstrating that CE strategies, CE-oriented collaborative relationships, and ESG performance strengthen pollution prevention initiatives, sustainable product development efforts, and trust among partners, among other achievements, thereby enhancing firms’ reputation and sustainable performance. Methodologically, the study integrates cluster analysis and predictive modeling to assess sustainability’s impact on reputation. From a managerial perspective, findings emphasize that corporate reputation benefits from circularity, governance integrity, and stakeholder engagement. However, the cross-sectional design, industry-specific sample, and reliance on self-reported data limit generalizability. Future research should adopt longitudinal and cross-industry approaches, examining regulatory shifts, technological advances, and evolving stakeholder demands in the sustainability–reputation nexus while incorporating external data sources to assess variations across institutional and cultural settings.