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Professor of Econometrics at the Faculty of Economics and Business, Albacete, University of Castilla-La Mancha. Research interests include: Tourism Management and Quantitative Methods in Economics and Business Tourism.
This paper presents a comparative analysis of the tools provided by the internet (social networks, websites, etc.) and traditional media (television, newspapers, word of mouth, etc.) in terms of their impact on the promotion of a tourism resource in a rural area: the Roman villa of Noheda (Cuenca). Both of the aforementioned sources of information play a relevant role in promoting such archaeological destinations and influencing tourists’ decision-making when planning their visit. The literature suggests that social networks as well as other electronic channels can attract large numbers of tourists; however, this has not happened in the case of the archaeological site under study. It has become known through coverage in more traditional media such as television and the national and international press. Knowledge of the use of internet tools to promote these heritage sites is still very limited; thus, this study collected information through a questionnaire on the different sources of information (traditional and online) that tourists used when deciding to visit this site. An ANOVA analysis has been used to determine the relationship between the different sources of information and the place of residence and between said information sources and the overnight stays near Noheda. The results point to strategies that can be developed to promote these cultural resources in order to achieve the economic development of rural regions such as the Alcarria of Cuenca.
Nuria Huete-Alcocer; Miguel Valero-Tévar. Impact of Information Sources on Promoting Tourism in a Rural Region: The Case of the Roman Villa of Noheda. Sustainability 2021, 13, 8038 .
AMA StyleNuria Huete-Alcocer, Miguel Valero-Tévar. Impact of Information Sources on Promoting Tourism in a Rural Region: The Case of the Roman Villa of Noheda. Sustainability. 2021; 13 (14):8038.
Chicago/Turabian StyleNuria Huete-Alcocer; Miguel Valero-Tévar. 2021. "Impact of Information Sources on Promoting Tourism in a Rural Region: The Case of the Roman Villa of Noheda." Sustainability 13, no. 14: 8038.
The aim of this study is to examine the effect that visitor satisfaction with traditional restaurants has on perceptions of the local gastronomy, the overall image of a city and loyalty to that destination. Fieldwork has been carried out in Córdoba, a city in southern Spain famous for being a UNESCO World Heritage city and for its traditional gastronomy. The methodology used is based on structural equation modeling (PLS-SEM). This paper makes a novel contribution in that no previous studies to date have explored satisfaction with traditional restaurants, with respect to the food, the service and the atmosphere. To achieve the proposed objective, a structured questionnaire has been used to find out the opinions of diners in renowned restaurants that base their cuisine on traditional dishes made with quality local ingredients. The results obtained confirm that a satisfactory experience with the food of a traditional restaurant has a positive effect on the image of the destination and the gastronomy of the place, as well as on visitors’ intentions to recommend and repeat the visit to said destination. Based on the analysis carried out, effective strategies are suggested to help manage these types of restaurants. The study provides theoretical and practical implications from a gastronomic perspective, which can enable tourism managers to employ new strategies to retain tourists visiting a city, based on increasing their post-experience satisfaction with restaurants featuring local cuisine.
Ricardo David Hernández-Rojas; Nuria Huete Alcocer. The role of traditional restaurants in tourist destination loyalty. PLOS ONE 2021, 16, e0253088 .
AMA StyleRicardo David Hernández-Rojas, Nuria Huete Alcocer. The role of traditional restaurants in tourist destination loyalty. PLOS ONE. 2021; 16 (6):e0253088.
Chicago/Turabian StyleRicardo David Hernández-Rojas; Nuria Huete Alcocer. 2021. "The role of traditional restaurants in tourist destination loyalty." PLOS ONE 16, no. 6: e0253088.
Sustainable tourism, in the cultural context, is a fundamental element for the economic development of some local communities. There are many factors that can influence the success of this type of tourism, but any action or strategy adopted should be closely related to the satisfaction of the tourist. This research focuses on a heritage destination of an archaeological nature, and is aimed at analyzing the profile of the cultural tourist and his/her level of satisfaction after visiting the site. Information was collected using a closed questionnaire given to tourists. An ANOVA analysis has been used to determine the relationship between sociodemographic characteristics and satisfaction, with significant results found in relation to gender and income level. This study has helped to highlight what underlies the differences in tourists’ post-visit satisfaction. These analyses have provided information that can be used in the planning of future sustainable tourism marketing strategies; thus, this study provides some recommendations on how to improve the provision of services and the management of these types of heritage elements.
Nuria Huete-Alcocer; Víctor Raúl López-Ruiz; Adriana Grigorescu. Measurement of Satisfaction in Sustainable Tourism: A Cultural Heritage Site in Spain. Sustainability 2019, 11, 6774 .
AMA StyleNuria Huete-Alcocer, Víctor Raúl López-Ruiz, Adriana Grigorescu. Measurement of Satisfaction in Sustainable Tourism: A Cultural Heritage Site in Spain. Sustainability. 2019; 11 (23):6774.
Chicago/Turabian StyleNuria Huete-Alcocer; Víctor Raúl López-Ruiz; Adriana Grigorescu. 2019. "Measurement of Satisfaction in Sustainable Tourism: A Cultural Heritage Site in Spain." Sustainability 11, no. 23: 6774.
A destination’s image is a critical factor in tourists’ perceptions and evaluations of said destination. This paper analyzes the formation of the tourist destination image of Segóbriga Archeological Park, a cultural destination located in the province of Cuenca (Spain) that holds great heritage value. To this end, the paper adopted a multidimensional approach and used PLS-SEM to analyze the destination image, taking into account not only its cognitive and affective components, but also the unique image component. The latter has received less attention in the literature and is a novel factor among cultural destinations. The results show that this component is essential to the overall image of an archeological destination, but is not influenced by information sources.
Nuria Huete-Alcocer; Maria Pilar Martinez-Ruiz; Víctor Raúl López-Ruiz; Alicia Izquiedo-Yusta. Archeological Tourist Destination Image Formation: Influence of Information Sources on the Cognitive, Affective and Unique Image. Frontiers in Psychology 2019, 10, 1 .
AMA StyleNuria Huete-Alcocer, Maria Pilar Martinez-Ruiz, Víctor Raúl López-Ruiz, Alicia Izquiedo-Yusta. Archeological Tourist Destination Image Formation: Influence of Information Sources on the Cognitive, Affective and Unique Image. Frontiers in Psychology. 2019; 10 ():1.
Chicago/Turabian StyleNuria Huete-Alcocer; Maria Pilar Martinez-Ruiz; Víctor Raúl López-Ruiz; Alicia Izquiedo-Yusta. 2019. "Archeological Tourist Destination Image Formation: Influence of Information Sources on the Cognitive, Affective and Unique Image." Frontiers in Psychology 10, no. : 1.
Cultural tourism is a fundamental element for the economic development of some local communities. There are many factors that can influence the success of this type of tourism, but any action or strategy implemented should be closely tied to ensuring tourist satisfaction. This research focuses on a heritage destination of an archaeological nature, and aims to analyse the destination image formation as well as the influence of this image on tourist satisfaction. The results show that the affective component is more relevant than the cognitive in the image of this destination formed by the tourist. The data were collected by means of a closed-ended questionnaire administered to tourists aged 18 and over, and were analysed using P.L.S.-S.E.M. methodology. These analyses provide useful information for the planning of future tourism marketing strategies; to that end, recommendations have been made regarding how to improve the provision of services and the management of these types of heritage sites.
Nuria Huete Alcocer; Víctor Raúl López Ruiz. The role of destination image in tourist satisfaction: the case of a heritage site. Economic Research-Ekonomska Istraživanja 2019, 33, 2444 -2461.
AMA StyleNuria Huete Alcocer, Víctor Raúl López Ruiz. The role of destination image in tourist satisfaction: the case of a heritage site. Economic Research-Ekonomska Istraživanja. 2019; 33 (1):2444-2461.
Chicago/Turabian StyleNuria Huete Alcocer; Víctor Raúl López Ruiz. 2019. "The role of destination image in tourist satisfaction: the case of a heritage site." Economic Research-Ekonomska Istraživanja 33, no. 1: 2444-2461.
The rise and spread of the Internet has led to the emergence of a new form of word of mouth (WOM): electronic word of mouth (eWOM), considered one of the most influential informal media among consumers, businesses, and the population at large. Drawing on these ideas, this paper reviews the relevant literature, analyzing the impact of traditional WOM and eWOM in the field of consumer behavior and highlighting the main differences between the two types of recommendations, with a view to contributing to a better understanding of the potential of both.
Nuria Huete-Alcocer. A Literature Review of Word of Mouth and Electronic Word of Mouth: Implications for Consumer Behavior. Frontiers in Psychology 2017, 8, 1256 .
AMA StyleNuria Huete-Alcocer. A Literature Review of Word of Mouth and Electronic Word of Mouth: Implications for Consumer Behavior. Frontiers in Psychology. 2017; 8 ():1256.
Chicago/Turabian StyleNuria Huete-Alcocer. 2017. "A Literature Review of Word of Mouth and Electronic Word of Mouth: Implications for Consumer Behavior." Frontiers in Psychology 8, no. : 1256.