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Online sources of information are a matter of special interest in tourism research. In particular, they are key elements in the formation of destination image. The purpose of this paper is to examine the relationship between online sources of information and destination image and to analyze the mediating role of motivation to co-create in that relationship. A research model was developed, and hypotheses were tested on data collected from 394 usable responses about the World Heritage city of Cuenca (Spain). The results show that online commercial sources have a direct positive impact on the conative, affective and cognitive dimensions of the tourist image, in this order. Additionally, this study supports the view that motivation to co-create mediates the relationship between online information sources and destination image. Finally, motivation to co-create was also found to have a positive and direct impact, in this order, on conative, cognitive and affective image. The main value of our research is that it underlines the essential influence of motivation to co-create in the relationship between online information sources and destination image. This study also provides a critical review of the existing literature by positing a conceptual theoretical framework that links three types of online sources of information (social media sources, online commercial sources and online non-commercial sources) and destination image.
Maria Angeles Garcia-Haro; Maria Pilar Martinez-Ruiz; Ricardo Martinez-Cañas; Pablo Ruiz-Palomino. Benefits of Online Sources of Information in the Tourism Sector: The Key Role of Motivation to Co-Create. Journal of Theoretical and Applied Electronic Commerce Research 2021, 16, 2051 -2072.
AMA StyleMaria Angeles Garcia-Haro, Maria Pilar Martinez-Ruiz, Ricardo Martinez-Cañas, Pablo Ruiz-Palomino. Benefits of Online Sources of Information in the Tourism Sector: The Key Role of Motivation to Co-Create. Journal of Theoretical and Applied Electronic Commerce Research. 2021; 16 (6):2051-2072.
Chicago/Turabian StyleMaria Angeles Garcia-Haro; Maria Pilar Martinez-Ruiz; Ricardo Martinez-Cañas; Pablo Ruiz-Palomino. 2021. "Benefits of Online Sources of Information in the Tourism Sector: The Key Role of Motivation to Co-Create." Journal of Theoretical and Applied Electronic Commerce Research 16, no. 6: 2051-2072.
Recent evidence illuminates the importance of relatively new concepts in grocery retailing, such as the concept of food values. The present work aims at analyzing the influence of: (i) food values on key non-financial results, particularly satisfaction and loyalty; and (ii) satisfaction on loyalty. The paper makes a further delineation for both satisfaction and loyalty (i.e., with the product and with the grocery store), as well as considers the potential implications derived from the COVID-19 pandemic. With these objectives in mind, the paper distributed an online survey to the residents of Toledo (Spain) during April and May 2020 (a period characterized by a national lockdown, where grocery stores and essential business were open to the public). This effort produced 303 valid questionnaires and the resulting data were analyzed by using descriptive statistics alongside linear parametric regressions. The findings show how food values have a positive and significant influence on both types of satisfaction and loyalty; there is also a significant and positive influence of both types of satisfaction on both types of loyalty. Moreover, the results corroborate previous works about the most influential food values. These findings highlight the importance of considering food values in grocery retailing in order to achieve key non-financial benefits. The paper ends with a discussion of several interesting managerial guidelines, particularly in light of situations like the COVID-19 pandemic.
Ana Muro-Rodríguez; Israel Pérez-Jiménez; Andrea Esteban-Dorado; María Martínez-Ruiz. Food Values, Satisfaction, and Loyalty: Some Evidence in Grocery Retailing Acquired during the COVID-19 Pandemic. Sustainability 2021, 13, 3908 .
AMA StyleAna Muro-Rodríguez, Israel Pérez-Jiménez, Andrea Esteban-Dorado, María Martínez-Ruiz. Food Values, Satisfaction, and Loyalty: Some Evidence in Grocery Retailing Acquired during the COVID-19 Pandemic. Sustainability. 2021; 13 (7):3908.
Chicago/Turabian StyleAna Muro-Rodríguez; Israel Pérez-Jiménez; Andrea Esteban-Dorado; María Martínez-Ruiz. 2021. "Food Values, Satisfaction, and Loyalty: Some Evidence in Grocery Retailing Acquired during the COVID-19 Pandemic." Sustainability 13, no. 7: 3908.
Editorial on the Research Topic Toward Consumer 4.0 Insights and Opportunities under the Marketing 4.0 Scenario This Research Topic aims to shed light on the current academic and practical perspectives within the so-called “Consumer 4.0” paradigm. The related perspective on Marketing 4.0 represents new opportunities and concerns for Social Science. Thus, there is a need to find a balance between theoretical frameworks, opinions, and empirical applications, and thereby stimulate dialogues among researchers and professionals. In short, this collection of papers encapsulates the literature on how technological evolution is impacting different actors (companies, consumers, patients, and tourists, etc.) and interacting in various sectors. We also propose research lines based on the combination of two key factors: the advancement of technologies and the impact of the SARS-COV-2 pandemic. This collection builds upon a previous Research Topic, “From consumer experience to affective loyalty: challenges and prospects in the psychology of consumer behavior 3.0,” which influenced subsequent research on the opportunities and challenges inherent to Marketing 4.0. The primary objective of the current Research Topic is to analyze how virtual transformation affects the behavior of very different organizations, industries, and consumers. This Research Topic collection includes 15 research articles spanning diverse publication formats, including 8 Original Research Articles, 4 Opinion Reviews, and 3 Mini-reviews. Although different, the papers have common threads, examining the impact of Information and Communication Technology (ICT) on market demand and business strategy. They are also connected either through the functional scope within the organization or the focal sector in which they are applied. Blazquez-Resino et al. highlight how for companies to be competitive, it is important to establish synergy between Industry 4.0 and Marketing 4.0. Muñoz et al. discuss how investments in technology influence the orientation toward entrepreneurship in SMEs, showing how digital transformation has allowed direct and rapid access to information about consumers in an atomized market, in this case, wine. In an examination of the financial field, Callejas-Albiñana et al. conducted a panel data study among a selected sample of countries to determine the influence of different exogenous factors, aiming to explain stagnation in recent years and outline proposals for new government intervention strategies. In Marketing 4.0, which reflects the impact of the technological revolution on the marketing arena (Jiménez-Zarco et al., 2019), companies face high volumes of information (Big Data) (Lies, 2019) that can be analyzed through data mining techniques (Data Mining) (Sener et al., 2019). Studies on “Big Data” illustrate the importance of capturing and analyzing huge amounts of information and Rubio et al. underscore the importance of virtual communities on the co-creation process. Díaz-Martín et al. analyzed the concept of health e-mavens, showing the importance of conducting investigations with data mining and user-generated content. Through an in-depth review of financial literature, Díaz and Esparcia analyzed investors' risk aversion in terms of different environments, financial products, and temporality, etc. The authors utilized Big Data on financial products to uncover new research lines for risk reduction. Virtual developments also allow scholars to better measure the impact of business strategies on an individual's behavior, namely by monitoring activities in cyberspace, which include search engine queries, social network relationships, and website purchases. In this regard, Wang et al. used behavioral and ERP (event-related potentials) measures to explore the priming effects of monetary and social rewards on e-commerce consumer decisions in China. In their analysis of individual behavior in relation to specific advertising strategies, García-Madariaga et al. reveal the importance of using neurophysiological measures to analyze the appropriate use of visual metaphors, as well as how to maximize impact and ensure that advertising is effective. The extensive use and adoption of technology has not only impacted organizations, it has given rise to a new type of consumer: Consumer 4.0. In an omni-channel context, combining digital and physical media, this type of customer maintains positive and lasting relationships with multiple firms and other actors. However, the characteristics of digital media are particularly impactful on these individual's brand decisions as they complete their brand journey. In this vein, Martinez-Ruiz and Moser analyzed the evolution of the worldwide web and its impact on consumer behavior. As the online environment has evolved, scholars have emphasized the importance of the psychological aspects of consumer behaviour—namely, individual preferences, emotions, and sensory experiences. For instance, Bettiga and Lamberti shed light on the still vague concepts of anticipated and anticipatory happiness. Their results demonstrate the importance of designing visual product communication in a way that elicits positive feelings of anticipated and anticipatory emotions in the viewer. Building upon gratifications theory, Rodriguez-Ardura and Messeguer-Artola developed an integrative and context-specific model that links engagement with enjoyment, self-presentation, and community belonging, which were all identified as motivational factors among Facebook users. Meanwhile, Reinares-Lara et al. measured the experience of people through two dimensions of satisfaction: cognitive (the most studied so far in academic research) and affective (the least analyzed), derived from the analysis of neurophysiological data. According to the previously mentioned category, the tourism industry provides useful case studies for...
María Pilar Martínez-Ruiz; Mónica Gómez-Suárez; Ana Isabel Jiménez-Zarco; Alicia Izquierdo-Yusta. Editorial: Toward Consumer 4.0 Insights and Opportunities Under the Marketing 4.0 Scenario. Frontiers in Psychology 2021, 11, 611114 .
AMA StyleMaría Pilar Martínez-Ruiz, Mónica Gómez-Suárez, Ana Isabel Jiménez-Zarco, Alicia Izquierdo-Yusta. Editorial: Toward Consumer 4.0 Insights and Opportunities Under the Marketing 4.0 Scenario. Frontiers in Psychology. 2021; 11 ():611114.
Chicago/Turabian StyleMaría Pilar Martínez-Ruiz; Mónica Gómez-Suárez; Ana Isabel Jiménez-Zarco; Alicia Izquierdo-Yusta. 2021. "Editorial: Toward Consumer 4.0 Insights and Opportunities Under the Marketing 4.0 Scenario." Frontiers in Psychology 11, no. : 611114.
Nowadays, there is a new area of Marketing named Marketing 4.0 where technology and digitalization have leveraged consumers to be part of companies, participating in the innovation and development of products and services through value co-creation activities. Especially, social media have an impact on the Tourism industry. Tourism activities are considered as a huge network of agents co-creating experiences. Every day, thousands of travelers and tourists create multimedia content, share comments and upload their photographs, videos, and suggestions. They share their experiences in a destination, using social media. Consequently, companies must respond to these comments and ideas in order to create a positive image of the tourist company. It is about to co-create tourist products and services in a collaborative way peer-to-peer between consumers and companies and motivate and inspire other travelers to visit the tourist destination.
María Ángeles García-Haro; María Pilar Martínez-Ruiz; Ricardo Martínez-Cañas; Pablo Ruiz-Palomino. Marketing 4.0 and Internet Technologies in the Tourism Industry Context. Advances in Logistics, Operations, and Management Science 2021, 1679 -1689.
AMA StyleMaría Ángeles García-Haro, María Pilar Martínez-Ruiz, Ricardo Martínez-Cañas, Pablo Ruiz-Palomino. Marketing 4.0 and Internet Technologies in the Tourism Industry Context. Advances in Logistics, Operations, and Management Science. 2021; ():1679-1689.
Chicago/Turabian StyleMaría Ángeles García-Haro; María Pilar Martínez-Ruiz; Ricardo Martínez-Cañas; Pablo Ruiz-Palomino. 2021. "Marketing 4.0 and Internet Technologies in the Tourism Industry Context." Advances in Logistics, Operations, and Management Science , no. : 1679-1689.
Data science has established itself as a discipline of study in the new technological paradigm of the 21st century. Customer data and metadata are not only unique opportunities for companies that are interested in collecting, processing, and elaborating useful information for customer-centric business management. They are also starting to feed other disciplines, such as industry and computer engineering, which are developing new ways of organising information and intelligent response, where significant technological advances in facial, sensory, text, voice, and image recognition are constantly emerging, with response capabilities ever closer to human thinking. From this continuous interaction emerges a new asset for companies: knowledge. Thus, science applied to data is consolidating as an opportunity for companies in customer loyalty and retention by being able to include a relevant aspect in human relations such as warmth and empathy, basis of marketing 5.0, oriented once again towards human relations, from a virtual existence and total digitalisation.
M Dolores Méndez-Aparicio; María Pilar Martínez-Ruiz; Alicia Izquierdo-Yusta; Ana Isabel Jiménez-Zarco. Studying Customer Experience and Retention Using Applied Data Science and Artificial Intelligence. Advances in Business Information Systems and Analytics 2021, 192 -222.
AMA StyleM Dolores Méndez-Aparicio, María Pilar Martínez-Ruiz, Alicia Izquierdo-Yusta, Ana Isabel Jiménez-Zarco. Studying Customer Experience and Retention Using Applied Data Science and Artificial Intelligence. Advances in Business Information Systems and Analytics. 2021; ():192-222.
Chicago/Turabian StyleM Dolores Méndez-Aparicio; María Pilar Martínez-Ruiz; Alicia Izquierdo-Yusta; Ana Isabel Jiménez-Zarco. 2021. "Studying Customer Experience and Retention Using Applied Data Science and Artificial Intelligence." Advances in Business Information Systems and Analytics , no. : 192-222.
This paper analyzes the effects of: (i) Food values on their related benefits (hedonic and utilitarian); (ii) both kinds of benefits on attitudes toward eating hamburgers; and (iii) attitudes on purchase intention. To this end, we adapted the food values scale to the context of fast-food hamburger restaurants. Data were collected from a survey of 512 Mexican consumers and analyzed using structural equation modeling (SEM). The results show that the strongest influences are those exerted by food values, first, on hedonic benefits and, second, on utilitarian benefits. In contrast, the weakest influence is that exerted by utilitarian benefits on attitudes, followed by that exerted by hedonic benefits on attitudes. Among other findings, this study highlights the importance consumers give to the taste and safety of food, as well as the greater importance given to hedonic benefits compared to utilitarian ones. These findings have several important implications for managers in the industry.
Héctor Pérez-Villarreal; María Martínez-Ruiz; Alicia Izquierdo-Yusta; Carmen Gómez-Cantó. Food Values, Benefits and Their Influence on Attitudes and Purchase Intention: Evidence Obtained at Fast-Food Hamburger Restaurants. Sustainability 2020, 12, 7749 .
AMA StyleHéctor Pérez-Villarreal, María Martínez-Ruiz, Alicia Izquierdo-Yusta, Carmen Gómez-Cantó. Food Values, Benefits and Their Influence on Attitudes and Purchase Intention: Evidence Obtained at Fast-Food Hamburger Restaurants. Sustainability. 2020; 12 (18):7749.
Chicago/Turabian StyleHéctor Pérez-Villarreal; María Martínez-Ruiz; Alicia Izquierdo-Yusta; Carmen Gómez-Cantó. 2020. "Food Values, Benefits and Their Influence on Attitudes and Purchase Intention: Evidence Obtained at Fast-Food Hamburger Restaurants." Sustainability 12, no. 18: 7749.
Studying Consumer Behavior in an Online Context: The Impact of the Evolution of the World Wide Web for New Avenues in Research
Maria Pilar Martinez-Ruiz; Karin Moser. Studying Consumer Behavior in an Online Context: The Impact of the Evolution of the World Wide Web for New Avenues in Research. Frontiers in Psychology 2019, 10, 1 .
AMA StyleMaria Pilar Martinez-Ruiz, Karin Moser. Studying Consumer Behavior in an Online Context: The Impact of the Evolution of the World Wide Web for New Avenues in Research. Frontiers in Psychology. 2019; 10 ():1.
Chicago/Turabian StyleMaria Pilar Martinez-Ruiz; Karin Moser. 2019. "Studying Consumer Behavior in an Online Context: The Impact of the Evolution of the World Wide Web for New Avenues in Research." Frontiers in Psychology 10, no. : 1.
A destination’s image is a critical factor in tourists’ perceptions and evaluations of said destination. This paper analyzes the formation of the tourist destination image of Segóbriga Archeological Park, a cultural destination located in the province of Cuenca (Spain) that holds great heritage value. To this end, the paper adopted a multidimensional approach and used PLS-SEM to analyze the destination image, taking into account not only its cognitive and affective components, but also the unique image component. The latter has received less attention in the literature and is a novel factor among cultural destinations. The results show that this component is essential to the overall image of an archeological destination, but is not influenced by information sources.
Nuria Huete-Alcocer; Maria Pilar Martinez-Ruiz; Víctor Raúl López-Ruiz; Alicia Izquiedo-Yusta. Archeological Tourist Destination Image Formation: Influence of Information Sources on the Cognitive, Affective and Unique Image. Frontiers in Psychology 2019, 10, 1 .
AMA StyleNuria Huete-Alcocer, Maria Pilar Martinez-Ruiz, Víctor Raúl López-Ruiz, Alicia Izquiedo-Yusta. Archeological Tourist Destination Image Formation: Influence of Information Sources on the Cognitive, Affective and Unique Image. Frontiers in Psychology. 2019; 10 ():1.
Chicago/Turabian StyleNuria Huete-Alcocer; Maria Pilar Martinez-Ruiz; Víctor Raúl López-Ruiz; Alicia Izquiedo-Yusta. 2019. "Archeological Tourist Destination Image Formation: Influence of Information Sources on the Cognitive, Affective and Unique Image." Frontiers in Psychology 10, no. : 1.
This research investigated the effect of the food values, positive anticipated emotions, attitude toward the brand, and attitude toward eating a hamburger on purchase intention in fast-food restaurants in Mexico conjointly. The purpose of this study was to discover which variables influenced the consumer´s intention to buy. Data was collected from a survey of 512 Mexicans fast-food consumers. Structural equation modeling was used to test the hypothesized associations. The results showed that food values and positive anticipated emotions absolutely impact the attitude toward the brand, which impacts the purchase intention of the Mexican consumers. Nonetheless, the positive anticipated emotions impact stronger than food values, and the best way to get a purchase intention is toward the attitude of the brand rather than attitude toward eating a hamburger. The authors discussed inferences and suggestions for consumer approaches.
Héctor Hugo Pérez-Villarreal; María Pilar Martínez-Ruiz; Alicia Izquierdo-Yusta. Testing Model of Purchase Intention for Fast Food in Mexico: How do Consumers React to Food Values, Positive Anticipated Emotions, Attitude toward the Brand, and Attitude toward Eating Hamburgers? Foods 2019, 8, 369 .
AMA StyleHéctor Hugo Pérez-Villarreal, María Pilar Martínez-Ruiz, Alicia Izquierdo-Yusta. Testing Model of Purchase Intention for Fast Food in Mexico: How do Consumers React to Food Values, Positive Anticipated Emotions, Attitude toward the Brand, and Attitude toward Eating Hamburgers? Foods. 2019; 8 (9):369.
Chicago/Turabian StyleHéctor Hugo Pérez-Villarreal; María Pilar Martínez-Ruiz; Alicia Izquierdo-Yusta. 2019. "Testing Model of Purchase Intention for Fast Food in Mexico: How do Consumers React to Food Values, Positive Anticipated Emotions, Attitude toward the Brand, and Attitude toward Eating Hamburgers?" Foods 8, no. 9: 369.
Purpose The purpose of this paper is to understand consumers’ behaviour in fast-food restaurants in Spain. To this end, the authors conducted a survey that combined a classification of food values, as proposed in the relevant literature, with a related model that links personal values to behaviour. Design/methodology/approach A sample of 400 consumers was gathered from two different, leading fast-food chains operating in Spain. With these data, respondents were grouped through hierarchical cluster analysis and K-measures, and in accordance with Lusk and Briggeman’s (2009) food values and the food-related lifestyle model. The authors validated these clusters by means of ANOVA and discriminant analysis, which led to useful observations about inter-group differences in consumers’ habits, as well as their satisfaction, trust and loyalty. Findings The results indicate that consumers can be clustered into three groups based their food values assessments: the “mainly utilitarian” group, the “mainly hedonic” group and the “ethical values” group. These groups not only demonstrate diverse habits, but also differ on key variables such as satisfaction, trust and loyalty. Practical implications The authors offer several managerial recommendations for designing and developing segmentation strategies in the fast-food industry. Any such strategies should acknowledge that all consumer groups appear to value restaurants’ efforts to provide them with both hedonic and utilitarian benefits, although the extent varies across groups. Originality/value Among the relevant literature, this research is the only one that examines the existence of distinct consumer groups based on their food values assessments. In addition, this paper analyses inter-group differences in terms of both diverse consumptions habits (frequency of visits, expenditure, etc.) and key marketing variables (satisfaction, trust and loyalty).
Alicia Izquierdo-Yusta; Carmen María Gómez Cantó; Jorge Pelegrín Borondo; María Pilar Martínez-Ruiz. Consumers’ behaviour in fast-food restaurants: a food value perspective from Spain. British Food Journal 2019, 121, 386 -399.
AMA StyleAlicia Izquierdo-Yusta, Carmen María Gómez Cantó, Jorge Pelegrín Borondo, María Pilar Martínez-Ruiz. Consumers’ behaviour in fast-food restaurants: a food value perspective from Spain. British Food Journal. 2019; 121 (2):386-399.
Chicago/Turabian StyleAlicia Izquierdo-Yusta; Carmen María Gómez Cantó; Jorge Pelegrín Borondo; María Pilar Martínez-Ruiz. 2019. "Consumers’ behaviour in fast-food restaurants: a food value perspective from Spain." British Food Journal 121, no. 2: 386-399.
Although both the concept and the product tests are considered important in predicting the acceptance of new food products into the market, there is scant research in the relevant literature comparing the predictive power of both tests, simultaneously, for the same product. To shed light on this line of research, this study compares the explanatory capacities of concept and product testing in the introduction of a new wine. To achieve this, a structural equation model, integrating sensory benefits, social norms and emotional dimensions with two consumer samples (one for the concept testing and another for the product testing) was proposed and tested. The results obtained showed that the modeĺs explanatory capacity did not increase significantly when the new wine was tested (product testing) in comparison to when only information about the wine was presented (concept testing). In both cases, the variables that explain purchase intention are the same. These results have important practical implications and open new research lines that can contribute to the theories that try to explain the acceptance of new foods.
Alba García-Milon; María Pilar Martínez-Ruiz; Cristina Olarte-Pascual; Jorge Pelegrín-Borondo. Does the product test really make a difference? Evidence from the launch of a new wine. Food Quality and Preference 2018, 71, 422 -430.
AMA StyleAlba García-Milon, María Pilar Martínez-Ruiz, Cristina Olarte-Pascual, Jorge Pelegrín-Borondo. Does the product test really make a difference? Evidence from the launch of a new wine. Food Quality and Preference. 2018; 71 ():422-430.
Chicago/Turabian StyleAlba García-Milon; María Pilar Martínez-Ruiz; Cristina Olarte-Pascual; Jorge Pelegrín-Borondo. 2018. "Does the product test really make a difference? Evidence from the launch of a new wine." Food Quality and Preference 71, no. : 422-430.
In recent years, how marketing science is conceptualized has changed, as have the methods through which data are investigated. This reconceptualization is making a significant impact on the most important topics of this discipline. Here, a novel approach is used to analyse a collection of 1169 abstracts from articles published in the Journal of Marketing Research and the Journal of Marketing from 2005 to 2014. We apply statistical methods to answer the following questions: How is vocabulary commonly used in marketing science? What are the most relevant topics of these journals? Which articles are the most influential? What words do authors prefer? Is the consumer among the primary topics in marketing research? A set of easy-to-read visual representations are provided to answer these questions. We highlight two main findings: (i) consumers and customers are the main topics of these marketing research journals, which emphasizes the growing interest in consumers and consumer behaviour as the core of both brick-and-mortar and online businesses; and (ii) in contrast to previous periods, product has become an essential concept, perhaps due to the emergence of new product considerations and new and enhanced interrelations.
Igor Barahona; Daría Micaela Hernández; Hector Hugo Perez-Villarreal; María Pilar Martínez-Ruiz. Identifying research topics in marketing science along the past decade: a content analysis. Scientometrics 2018, 117, 293 -312.
AMA StyleIgor Barahona, Daría Micaela Hernández, Hector Hugo Perez-Villarreal, María Pilar Martínez-Ruiz. Identifying research topics in marketing science along the past decade: a content analysis. Scientometrics. 2018; 117 (1):293-312.
Chicago/Turabian StyleIgor Barahona; Daría Micaela Hernández; Hector Hugo Perez-Villarreal; María Pilar Martínez-Ruiz. 2018. "Identifying research topics in marketing science along the past decade: a content analysis." Scientometrics 117, no. 1: 293-312.
The growing importance of online channels, social media, and mobile commerce (m-commerce) has given rise to new retail formats, that use only channel used and which have enabled many new consumers to access certain establishments despite geographical barriers. The fashion sector may be one of the most heavily affected by these developments, due to the highly seasonal nature of the products, keen competitive rivalry, widespread reliance on outsourcing, high brand power variety of pricing policies, and strong emotional implications for consumers, who identify with specific brands. This chapter aims at analyzing the main strategies that retail operators are currently following in the industry in order to differentiate from other retailers. A special interest will be placed on the role of the brand, examining how retailers in the industry use private labels as a differentiation resource. The authors also review the case of ASOS, a global retailer which has proven able to adapt to every market, with a view to determining how it has dealt with the myriad challenges involved
Alicia Izquierdo-Yusta; Victoria Labajo; Ana Isabel Jiménez-Zarco; María Pilar Martínez-Ruiz. Online Distribution Strategies. Mobile Commerce 2018, 340 -361.
AMA StyleAlicia Izquierdo-Yusta, Victoria Labajo, Ana Isabel Jiménez-Zarco, María Pilar Martínez-Ruiz. Online Distribution Strategies. Mobile Commerce. 2018; ():340-361.
Chicago/Turabian StyleAlicia Izquierdo-Yusta; Victoria Labajo; Ana Isabel Jiménez-Zarco; María Pilar Martínez-Ruiz. 2018. "Online Distribution Strategies." Mobile Commerce , no. : 340-361.
Tourists use social media to share their experiences and obtain information about travel and tourism destinations. Information shared by tourists is different than information published by destination marketing organizations (DMOs) in the sense that it does not include formal messages and photographs. Some researchers have proven that user-generated content (UGC) through social media exerts an influence on the perceived image of a tourist destination and the motivations for visiting it. Tourists and travelers tend to use a combination of official and unofficial information to make travel decisions. Nowadays, there are still plenty of opportunities to advance destination image research using social media. With these ideas in mind, this chapter aims to review different types of Web 2.0 platforms and discuss their influence on destination image formation and sustainability perception.
María Pilar Martínez-Ruiz; Isabel Llodrá-Riera; Ana Isabel Jiménez-Zarco. Social Media as Information Sources and Their Influence on the Destination Image. Handbook of Research on the Impacts and Implications of COVID-19 on the Tourism Industry 2018, 265 -283.
AMA StyleMaría Pilar Martínez-Ruiz, Isabel Llodrá-Riera, Ana Isabel Jiménez-Zarco. Social Media as Information Sources and Their Influence on the Destination Image. Handbook of Research on the Impacts and Implications of COVID-19 on the Tourism Industry. 2018; ():265-283.
Chicago/Turabian StyleMaría Pilar Martínez-Ruiz; Isabel Llodrá-Riera; Ana Isabel Jiménez-Zarco. 2018. "Social Media as Information Sources and Their Influence on the Destination Image." Handbook of Research on the Impacts and Implications of COVID-19 on the Tourism Industry , no. : 265-283.
The growing importance of online channels, social media, and mobile commerce (m-commerce) has given rise to new retail formats, that use only channel used and which have enabled many new consumers to access certain establishments despite geographical barriers. The fashion sector may be one of the most heavily affected by these developments, due to the highly seasonal nature of the products, keen competitive rivalry, widespread reliance on outsourcing, high brand power variety of pricing policies, and strong emotional implications for consumers, who identify with specific brands. This chapter aims at analyzing the main strategies that retail operators are currently following in the industry in order to differentiate from other retailers. A special interest will be placed on the role of the brand, examining how retailers in the industry use private labels as a differentiation resource. The authors also review the case of ASOS, a global retailer which has proven able to adapt to every market, with a view to determining how it has dealt with the myriad challenges involved
Alicia Izquierdo-Yusta; Victoria Labajo; Ana Isabel Jiménez-Zarco; María Pilar Martínez-Ruiz; Information Resources Management Association. Online Distribution Strategies. Fashion and Textiles 2018, 515 -536.
AMA StyleAlicia Izquierdo-Yusta, Victoria Labajo, Ana Isabel Jiménez-Zarco, María Pilar Martínez-Ruiz, Information Resources Management Association. Online Distribution Strategies. Fashion and Textiles. 2018; ():515-536.
Chicago/Turabian StyleAlicia Izquierdo-Yusta; Victoria Labajo; Ana Isabel Jiménez-Zarco; María Pilar Martínez-Ruiz; Information Resources Management Association. 2018. "Online Distribution Strategies." Fashion and Textiles , no. : 515-536.
Editorial: From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0
María Pilar Martínez-Ruiz; Mónica Gómez-Suárez; Ana I. Jiménez-Zarco; Alicia Izquierdo-Yusta. Editorial: From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0. Frontiers in Psychology 2017, 8, 2224 .
AMA StyleMaría Pilar Martínez-Ruiz, Mónica Gómez-Suárez, Ana I. Jiménez-Zarco, Alicia Izquierdo-Yusta. Editorial: From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0. Frontiers in Psychology. 2017; 8 ():2224.
Chicago/Turabian StyleMaría Pilar Martínez-Ruiz; Mónica Gómez-Suárez; Ana I. Jiménez-Zarco; Alicia Izquierdo-Yusta. 2017. "Editorial: From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0." Frontiers in Psychology 8, no. : 2224.
Omid Kamran-Disfani; Murali K. Mantrala; Alicia Izquierdo-Yusta; María Pilar Martínez-Ruiz. The impact of retail store format on the satisfaction-loyalty link: An empirical investigation. Journal of Business Research 2017, 77, 14 -22.
AMA StyleOmid Kamran-Disfani, Murali K. Mantrala, Alicia Izquierdo-Yusta, María Pilar Martínez-Ruiz. The impact of retail store format on the satisfaction-loyalty link: An empirical investigation. Journal of Business Research. 2017; 77 ():14-22.
Chicago/Turabian StyleOmid Kamran-Disfani; Murali K. Mantrala; Alicia Izquierdo-Yusta; María Pilar Martínez-Ruiz. 2017. "The impact of retail store format on the satisfaction-loyalty link: An empirical investigation." Journal of Business Research 77, no. : 14-22.
Understanding which specific factors of retail stores’ offering affect unplanned buyers’ satisfaction may be of great interest to store managers as they could set ad hoc strategies to target these consumers and establish long-term, profitable relationships with them. Satisfied unplanned buyers could indeed return to the store where they purchased their unplanned item(s) and/or positively talk about it with other customers. Nevertheless, we still know very little about such factors. To close this gap, this research gathered survey data on consumers’ store satisfaction and perceptions of store attributes in Spain during two time periods: in 2008, when the crisis was barely noticed by Spanish consumers, and five years later, when consumers were experiencing this economic situation. The results obtained evidence how grocery retailers can respond to customers’ awareness of the crisis by providing some managerial recommendations for bolstering satisfaction in consumer segments with diverse levels of unplanned buying behavior.
María Pilar Martínez-Ruiz; Juán José Blázquez-Resino; Giovanni Pino. Store attributes leading customer satisfaction with unplanned purchases. The Service Industries Journal 2017, 37, 277 -295.
AMA StyleMaría Pilar Martínez-Ruiz, Juán José Blázquez-Resino, Giovanni Pino. Store attributes leading customer satisfaction with unplanned purchases. The Service Industries Journal. 2017; 37 (5-6):277-295.
Chicago/Turabian StyleMaría Pilar Martínez-Ruiz; Juán José Blázquez-Resino; Giovanni Pino. 2017. "Store attributes leading customer satisfaction with unplanned purchases." The Service Industries Journal 37, no. 5-6: 277-295.
Consumer-brand relationships encompass several dimensions, most of which have attracted growing research attention during the last years. Building these relationships is especially important in the marketing 3.0 era, where it is suggested that customers will choose those brands that satisfy their deepest needs. With these ideas in mind, this article provides a review of two key concepts implied in such relationships: brand love and customer engagement. Although both conceptions focus on different stages of consumer-brand relationships, they actually cover different perspectives on the same process. Moreover, they come from diverse conceptual paradigms: whilst brand love comes from the psychology discipline, engagement derives from diverse areas of the marketing field (e.g., the service-dominant logic perspective). However, their further empirical developments have taken place in marketing. Besides, both terms appear to be applied to different empirical perspectives: brand love is usually linked to the Fast Moving Consumer Goods industry and customer engagement to services.
Mónica Gómez-Suárez; María Pilar Martínez-Ruiz; Noemí Martínez-Caraballo. Consumer-Brand Relationships under the Marketing 3.0 Paradigm: A Literature Review. Frontiers in Psychology 2017, 08, 252 .
AMA StyleMónica Gómez-Suárez, María Pilar Martínez-Ruiz, Noemí Martínez-Caraballo. Consumer-Brand Relationships under the Marketing 3.0 Paradigm: A Literature Review. Frontiers in Psychology. 2017; 08 ():252.
Chicago/Turabian StyleMónica Gómez-Suárez; María Pilar Martínez-Ruiz; Noemí Martínez-Caraballo. 2017. "Consumer-Brand Relationships under the Marketing 3.0 Paradigm: A Literature Review." Frontiers in Psychology 08, no. : 252.
Research into permission-based mobile marketing is increasingly common due to the widespread adoption of mobile technology and its use as a communication channel. Yet few studies have attempted to analyze the factors that determine attitudes toward mobile advertising while simultaneously considering: the links among them and consumers’ intentions, behavior and/or cognitive and affective variables simultaneously. The present research therefore sought to deepen understanding of the antecedents and consequences of attitudes toward permission-based mobile advertising. More specifically, it sought to identify the antecedents of attitudes toward mobile advertising and the bridges between these attitudes and consumers’ intentions upon receiving advertising on their mobile devices. To this end, a causal model was proposed and tested with a sample of 612 mobile phone users that was collected from a panel of Spanish adults who receive advertising on their mobile phones in the form of SMS text messages. The structural model used was validated using the partial least squares (PLS) regression technique. The results show that the greatest influence was that exerted by positive emotions on feelings, suggesting that positive emotions have an indirect effect on attitude toward mobile advertising. This influence was even greater than their direct effect. Another important, though less powerful, effect was the influence of attitude on behavioral intentions to receive mobile advertising. In contrast, the influence of cognitive variables on attitude was less relevant.
María Pilar Martínez-Ruiz; Alicia Izquierdo-Yusta; Cristina Olarte-Pascual; Eva Reinares Lara. Do Affective Variables Make a Difference in Consumers Behavior Toward Mobile Advertising? Frontiers in Psychology 2017, 7, 2018 .
AMA StyleMaría Pilar Martínez-Ruiz, Alicia Izquierdo-Yusta, Cristina Olarte-Pascual, Eva Reinares Lara. Do Affective Variables Make a Difference in Consumers Behavior Toward Mobile Advertising? Frontiers in Psychology. 2017; 7 ():2018.
Chicago/Turabian StyleMaría Pilar Martínez-Ruiz; Alicia Izquierdo-Yusta; Cristina Olarte-Pascual; Eva Reinares Lara. 2017. "Do Affective Variables Make a Difference in Consumers Behavior Toward Mobile Advertising?" Frontiers in Psychology 7, no. : 2018.