This page has only limited features, please log in for full access.

Dr. Michal Gazdecki
Poznań University of Life Sciences

Basic Info


Research Keywords & Expertise

0 Agricultural Marketing
0 Consumer Behavior
0 Market Research
0 Sustainable consumption
0 Consumer choice

Fingerprints

Sustainable consumption
business relationships
Distribution Channels

Honors and Awards

The user has no records in this section


Career Timeline

The user has no records in this section.


Short Biography

The user biography is not available.
Following
Followers
Co Authors
The list of users this user is following is empty.
Following: 0 users

Feed

Journal article
Published: 04 June 2021 in Energies
Reads 0
Downloads 0

The objective of this paper is to enhance the dominant research perspective of innovations in the food market (power or supply chain centric) with an interactive/network approach. Many scholars identify the development challenges facing the food sector, including economic factors, changes in lifestyle, climate change, changes to the food consumption mix, shrinkage of Earth’s resources and interactions between food production and the environment, in the context of sustainable development. A new approach to innovations in the food market may shift it towards a more sustainable path of development. Based on a literature review, we present the specific conditions for innovation in the food market and discuss previous research as being focused on the power of operators and flows in supply chains. Methodologically, this paper puts these considerations in the context of interaction and business networks. We note that the concept of power and dependence can be embedded with the concept of interdependence, and flows in supply chains can be replaced by the concept of cooperation in business networks. We conceptualize a research framework based on innovative activities in business relationships and networks and we propose the following themes as research avenues for further research: (1) What drives innovation in food ecosystems? (2) When is the power-centric approach to innovations more effective than taking the perspective of interdependence? (3) How do network-born innovations develop in the food sector? (4) How do actors handle innovation in their business models? (5) What is the impact of innovations on the food sector?

ACS Style

Michał Gazdecki; Grzegorz Leszczyński; Marek Zieliński. Food Sector as an Interactive Business World: A Framework for Research on Innovations. Energies 2021, 14, 3312 .

AMA Style

Michał Gazdecki, Grzegorz Leszczyński, Marek Zieliński. Food Sector as an Interactive Business World: A Framework for Research on Innovations. Energies. 2021; 14 (11):3312.

Chicago/Turabian Style

Michał Gazdecki; Grzegorz Leszczyński; Marek Zieliński. 2021. "Food Sector as an Interactive Business World: A Framework for Research on Innovations." Energies 14, no. 11: 3312.

Journal article
Published: 29 May 2021 in Energies
Reads 0
Downloads 0

The proposed study aims to segment consumers based on a sustainable approach to the consumption of food. The shift in consumers’ attitudes towards more balanced food consumption can be one of the sustainability drivers for entire food chains and may result in more sustained energy usage in the whole food chain and implementation of farm to fork strategy to the practice. We considered consumers’ attitudes as a multidimensional construct. Under this assumption, we asked respondents a series of questions related to the cognitive, behavioral, and affective components of an attitude. Data were collected from a market survey run among 433 consumers. We identified three consumer segments. The “Doers” segment exhibits sustainable behavior to a greater extent than the others. At the same time, they have less knowledge about the concept of food sustainability while the affective dimension was developed on an average level. The “Conscious” segment had well-developed cognitive and affective dimensions (which might indicate their openness to the information about sustainability positive feelings), however, it was not reflected in their behavior. Finally, the “Reluctant” segment, did not show a sustainable attitude towards food consumption in any of the analyzed dimensions. Answering the question of how common sustainable attitudes are may help in determining the market potential and in developing product and promotion strategies.

ACS Style

Michał Gazdecki; Elżbieta Goryńska-Goldmann; Marietta Kiss; Zoltán Szakály. Segmentation of Food Consumers Based on Their Sustainable Attitude. Energies 2021, 14, 3179 .

AMA Style

Michał Gazdecki, Elżbieta Goryńska-Goldmann, Marietta Kiss, Zoltán Szakály. Segmentation of Food Consumers Based on Their Sustainable Attitude. Energies. 2021; 14 (11):3179.

Chicago/Turabian Style

Michał Gazdecki; Elżbieta Goryńska-Goldmann; Marietta Kiss; Zoltán Szakály. 2021. "Segmentation of Food Consumers Based on Their Sustainable Attitude." Energies 14, no. 11: 3179.

Journal article
Published: 01 December 2020 in Folia Oeconomica Stetinensia
Reads 0
Downloads 0

Research background: As food markets continue to develop the role and position of food consumers evolve as well. Food producers redefine their market strategies and focus on creating loyalty, building good contacts and consumers’ engagement towards brands. Purpose: The purpose of this paper is to analyze the engagement of consumers towards selected food brands in the category of dairy desserts. Research methodology: The paper was prepared and based on the data collected in the survey among 200 respondents. The research subjects were consumers who declared the consumption of milk based desserts and the object of analyses was consumers’ brand engagement considered at the behavioral level. Results: Consumers with the opportunity to interact with a brand increase their propensity to recommend, which is a necessary condition for creating a reference market. As for the smaller companies, gaining sales growth through distribution and promotional activities may be difficult due to budget constraints, actions aimed at creating a reference market may be more effective. Novelty: Although the issue of consumer engagement is an important area of scientific work, there is less interest in this field in the context of food markets. This paper provides additional knowledge about the context of food market products, which should be continued in further research. Based on our results, marketing strategies, mainly for a SME’s, can be developed.

ACS Style

Michał Gazdecki; Elżbieta Goryńska-Goldmann. Consumers Engagement Toward Food Brands – The Case of Dairy Products. Folia Oeconomica Stetinensia 2020, 20, 134 -151.

AMA Style

Michał Gazdecki, Elżbieta Goryńska-Goldmann. Consumers Engagement Toward Food Brands – The Case of Dairy Products. Folia Oeconomica Stetinensia. 2020; 20 (2):134-151.

Chicago/Turabian Style

Michał Gazdecki; Elżbieta Goryńska-Goldmann. 2020. "Consumers Engagement Toward Food Brands – The Case of Dairy Products." Folia Oeconomica Stetinensia 20, no. 2: 134-151.

Journal article
Published: 01 June 2020 in Marketing of Scientific and Research Organizations
Reads 0
Downloads 0

The aim of this paper is to present the sources of information about food, the cost of collecting the information and the perception of messages by consumers in the light of the sustainable food consumption idea. We used primary materials from a direct, personal survey which were later analyzed with the use of Berelson’s content analysis method. We found that a consumer shows low interest in sourcing the information about sustainable food consumption. The most credible, from the consumer’s point of view, information about food, consumption and the food market, comes from reports and scientific papers, as well as from the consumers’ families or friends. Gathering information is connected with devoting time which we spend on finding the right content. The information connected to environmental issues was the most distinctive for the respondents; other categories of information concerned the waste of food, shopping planning, the direction of changes, personal health issues and the influence of food products on one’s health, as well as consumption in connection with recommendations concerning health (among others, in the scope of nutrition, recommendations and specialistic advices). The knowledge of the most credible sources of the information about food consumption, the frequency of acquiring such knowledge, the costs of gathering information and the perception of messages should be reflected in properly chosen communication channels for the promotion of sustainable food consumption. In the research over sustainable food consumption we should focus more on our information needs. The network approach and the perspective of active engagement of consumers in the process of creating innovations in food products give us a new approach for the market analysis, popularization of the idea of sustainable food consumption and let us change some deeply rooted habits and behaviors of consumers. As a result of such engagement, consumers will be more willing to cooperate and trust one another, and thanks to the feeling of social effectiveness, they will be more interested in the development of the sustainable food consumption model and food policy.

ACS Style

Elzbieta Gorynska-Goldmann; Michał Gazdecki. Searching for and Perception of Information by Consumers in the Light of the Sustainable Consumption Idea — On the Example of Food Markets. Marketing of Scientific and Research Organizations 2020, 36, 1 -18.

AMA Style

Elzbieta Gorynska-Goldmann, Michał Gazdecki. Searching for and Perception of Information by Consumers in the Light of the Sustainable Consumption Idea — On the Example of Food Markets. Marketing of Scientific and Research Organizations. 2020; 36 (2):1-18.

Chicago/Turabian Style

Elzbieta Gorynska-Goldmann; Michał Gazdecki. 2020. "Searching for and Perception of Information by Consumers in the Light of the Sustainable Consumption Idea — On the Example of Food Markets." Marketing of Scientific and Research Organizations 36, no. 2: 1-18.

Review
Published: 19 May 2020 in Sustainability
Reads 0
Downloads 0

In recent decades, the food industry has been faced with new challenges, and it has had to develop new types of diets and produce new types of foods that can slow down the spread of chronic diseases. The aim of our research was to identify the characteristics of plant-based nutrition, based on international and Hungarian literature. The comprehensive analysis was performed based on the theoretical model called Theory of Planned Behavior, in the course of which the perceived and objective benefits of and barriers to the conversion to a plant-based diet were examined. According to our results, the main benefits of plant-based nutrition are its many factors associated with a reduction in risk of developing numerous chronic diseases. This is followed by benefits of well-being and satisfaction, followed by ethical and environmental benefits. The most commonly reported inhibitory factor of a vegetarian diet is the enjoyment of eating meat and the difficulty in giving up meat consumption. This is followed by health considerations, e.g., lack of various ingredients in foods. Convenience and taste factors are also important disincentives, as well as the irrelevant nature of some plant-based nutrition information sources. Besides, social barriers, negative discrimination, and negative effect on mental health associated with them can also be a hindrance, as can financial barriers. The classification developed during our analysis can serve as a relevant guideline for decision-makers, and also as a basis for further primary qualitative and quantitative research.

ACS Style

András Fehér; Michał Gazdecki; Miklós Véha; Márk Szakály; Zoltán Szakály. A Comprehensive Review of the Benefits of and the Barriers to the Switch to a Plant-Based Diet. Sustainability 2020, 12, 4136 .

AMA Style

András Fehér, Michał Gazdecki, Miklós Véha, Márk Szakály, Zoltán Szakály. A Comprehensive Review of the Benefits of and the Barriers to the Switch to a Plant-Based Diet. Sustainability. 2020; 12 (10):4136.

Chicago/Turabian Style

András Fehér; Michał Gazdecki; Miklós Véha; Márk Szakály; Zoltán Szakály. 2020. "A Comprehensive Review of the Benefits of and the Barriers to the Switch to a Plant-Based Diet." Sustainability 12, no. 10: 4136.

Journal article
Published: 03 March 2020 in Sustainability
Reads 0
Downloads 0

Barley (Hordeum vulgare L.) is an annual plant cultivated in spring or autumn. Currently, over 70% of the cultivated barley grains are utilized for preparing fodder, while the rest is used for the production of malt and cereals in the food industry. The purpose of the present work was to evaluate the content of bioactive compounds, antioxidant potential, and cholinesterase inhibitory effect of the aqueous extracts of juvenile barley leaves. It was found that the barley cultivars differed in their content of the determined phytochemicals as well as their antioxidant potential and cholinesterase-inhibitory activity. The water extracts of young barley leaves contained phenolic acids as well as quercetin, rutin, and kaempferitrin. The extracts showed a higher inhibitory effect on 2,2′-azino-bis(3-ethylbenzothiazoline-6-sulfonic acid) (ABTS) than on 2,2-diphenyl-1-picrylhydrazyl (DPPH) radicals. Based on the aqueous extracts analyzed, we found that winter cultivars were characterized by the highest iron-chelating activity. Furthermore, barley extracts showed a stronger inhibitory effect against acetylcholinesterase compared to butyrylcholinesterase. The results of the present work indicated that barley cultivars differed in their germination process. Among the tested samples, the highest cholinesterase inhibitory activity was shown by the Basic variety.

ACS Style

Joanna Kobus-Cisowska; Piotr Szulc; Oskar Szczepaniak; Marcin Dziedziński; Daria Szymanowska; Krystyna Szymandera-Buszka; Elżbieta Goryńska-Goldmann; Michał Gazdecki; Aleksandra Telichowska; Marta Ligaj. Variability of Hordeum vulgare L. Cultivars in Yield, Antioxidant Potential, and Cholinesterase Inhibitory Activity. Sustainability 2020, 12, 1938 .

AMA Style

Joanna Kobus-Cisowska, Piotr Szulc, Oskar Szczepaniak, Marcin Dziedziński, Daria Szymanowska, Krystyna Szymandera-Buszka, Elżbieta Goryńska-Goldmann, Michał Gazdecki, Aleksandra Telichowska, Marta Ligaj. Variability of Hordeum vulgare L. Cultivars in Yield, Antioxidant Potential, and Cholinesterase Inhibitory Activity. Sustainability. 2020; 12 (5):1938.

Chicago/Turabian Style

Joanna Kobus-Cisowska; Piotr Szulc; Oskar Szczepaniak; Marcin Dziedziński; Daria Szymanowska; Krystyna Szymandera-Buszka; Elżbieta Goryńska-Goldmann; Michał Gazdecki; Aleksandra Telichowska; Marta Ligaj. 2020. "Variability of Hordeum vulgare L. Cultivars in Yield, Antioxidant Potential, and Cholinesterase Inhibitory Activity." Sustainability 12, no. 5: 1938.

Conference paper
Published: 01 November 2018 in International Scientific Days 2018. Towards Productive, Sustainable and Resilient Global Agriculture and Food Systems: Proceedings
Reads 0
Downloads 0
ACS Style

Michal Gazdecki. Product Category, Product Features and Consumer Ethnocentrism. International Scientific Days 2018. Towards Productive, Sustainable and Resilient Global Agriculture and Food Systems: Proceedings 2018, 1 .

AMA Style

Michal Gazdecki. Product Category, Product Features and Consumer Ethnocentrism. International Scientific Days 2018. Towards Productive, Sustainable and Resilient Global Agriculture and Food Systems: Proceedings. 2018; ():1.

Chicago/Turabian Style

Michal Gazdecki. 2018. "Product Category, Product Features and Consumer Ethnocentrism." International Scientific Days 2018. Towards Productive, Sustainable and Resilient Global Agriculture and Food Systems: Proceedings , no. : 1.

Journal article
Published: 31 October 2018 in IMP Journal
Reads 0
Downloads 0

Purpose The purpose of this paper is to identify factors of change in business relationships among companies operating in agribusiness input distribution channel. Design/methodology/approach This study, based on a qualitative approach applying network perspective, is focused on agri-markets for plant protection products. Primary data were collected via individual in-depth interviews with among managers of trade companies operating on agri-inputs products market. Findings Although relation between input producers and trade companies on agri-inputs market is affected by a large number of factors, representatives of trade companies seem to be focused on a limited number of them. In particular two factors need to be underlined as main ones: contract conditions and structural changes on the markets which manifest themselves mainly by consolidation of market entities. The function differentiation of the trade companies results not only in generated sales but also in a larger intensity of interactions with other market operators and in the necessity of creating new relationships. In the long term, it may generate the intensification of competitive structures that occur at the same level in a distribution channel. Research limitations/implications Generalization based on qualitative approach employed in this paper requires further testing and quantitative validation. Originality/value Even though agri-markets appear to be well-suited for studying network systems, such an approach has hardly ever been used. Interactions between different kinds of entities on agri-markets are incredibly strong and complex. The paper contributes to the two fields. First, it provides results related to the business relationship dynamics, especially factors that trigger relation change. Second, paper contributes to the agribusiness markets theory, especially from the structural point of view.

ACS Style

Michal Gazdecki. Factors of business relationships change in agribusiness input distribution channel. IMP Journal 2018, 12, 567 -582.

AMA Style

Michal Gazdecki. Factors of business relationships change in agribusiness input distribution channel. IMP Journal. 2018; 12 (3):567-582.

Chicago/Turabian Style

Michal Gazdecki. 2018. "Factors of business relationships change in agribusiness input distribution channel." IMP Journal 12, no. 3: 567-582.

Conference paper
Published: 01 January 2018 in International Scientific Days 2018. Towards Productive, Sustainable and Resilient Global Agriculture and Food Systems: Proceedings
Reads 0
Downloads 0
ACS Style

Elżbieta Goryńska-Goldmann; Michal Gazdecki. Consumers‘ Awareness of the Term Sustainable Consumption. International Scientific Days 2018. Towards Productive, Sustainable and Resilient Global Agriculture and Food Systems: Proceedings 2018, 1 .

AMA Style

Elżbieta Goryńska-Goldmann, Michal Gazdecki. Consumers‘ Awareness of the Term Sustainable Consumption. International Scientific Days 2018. Towards Productive, Sustainable and Resilient Global Agriculture and Food Systems: Proceedings. 2018; ():1.

Chicago/Turabian Style

Elżbieta Goryńska-Goldmann; Michal Gazdecki. 2018. "Consumers‘ Awareness of the Term Sustainable Consumption." International Scientific Days 2018. Towards Productive, Sustainable and Resilient Global Agriculture and Food Systems: Proceedings , no. : 1.

Journal article
Published: 01 January 2018 in Studia Oeconomica Posnaniensia
Reads 0
Downloads 0
ACS Style

Michal Gazdecki; Elżbieta Goryńska-Goldmann. Wprowadzenie. Studia Oeconomica Posnaniensia 2018, 6, 3 -5.

AMA Style

Michal Gazdecki, Elżbieta Goryńska-Goldmann. Wprowadzenie. Studia Oeconomica Posnaniensia. 2018; 6 (12):3-5.

Chicago/Turabian Style

Michal Gazdecki; Elżbieta Goryńska-Goldmann. 2018. "Wprowadzenie." Studia Oeconomica Posnaniensia 6, no. 12: 3-5.

Journal article
Published: 01 January 2018 in European Journal of Service Management
Reads 0
Downloads 0

Culinary trails have developed in response to the increasingly common trend of eating out due to changing lifestyles in communities. Travelling inspired by cooking is an interesting phenomenon in Polish tourism. Healthy food and exploration of new culinary regions is increasingly often becoming an important reason for travelling. The aim of the article is to present the definition of culinary tourism in the light of scientific literature and to indicate examples of products of this tourism in Poland. Another aim of the article is to present the essence of culinary tourist trails and show selected examples based on our own study. The second part of the article includes an analysis of the results of our study based on a questionnaire survey conducted on a group of 300 respondents. The summary includes conclusions from the study.

ACS Style

Monika Wojcieszak; Michal Gazdecki. Culinary Trails as an Example of Innovative Tourist Products. European Journal of Service Management 2018, 27, 357 -363.

AMA Style

Monika Wojcieszak, Michal Gazdecki. Culinary Trails as an Example of Innovative Tourist Products. European Journal of Service Management. 2018; 27 ():357-363.

Chicago/Turabian Style

Monika Wojcieszak; Michal Gazdecki. 2018. "Culinary Trails as an Example of Innovative Tourist Products." European Journal of Service Management 27, no. : 357-363.

Book chapter
Published: 18 May 2017 in Metropolitan Commuter Belt Tourism
Reads 0
Downloads 0
ACS Style

Michal Gazdecki; Michał Jacenty Sznajder. Trends and conditions of the development of submetropolitan tourism. Metropolitan Commuter Belt Tourism 2017, 39 -48.

AMA Style

Michal Gazdecki, Michał Jacenty Sznajder. Trends and conditions of the development of submetropolitan tourism. Metropolitan Commuter Belt Tourism. 2017; ():39-48.

Chicago/Turabian Style

Michal Gazdecki; Michał Jacenty Sznajder. 2017. "Trends and conditions of the development of submetropolitan tourism." Metropolitan Commuter Belt Tourism , no. : 39-48.

Journal article
Published: 30 March 2016 in Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej
Reads 0
Downloads 0

This paper discusses specific features of distribution channels in the crop protection products market. A hierarchy of factors influencing the quality of relationship between producers and traders in the distribution channels within this market is created . Six of the factors can be considered as the key ones. They can be grouped into “terms of cooperation and finance” and “logistics and delivery”. Meeting expectations of distributors in this area is a vital factor for achieving satisfaction from the cooperation – without it, undertaking other actions would be ineffective. There is still a question if undertaking by a manufacturer multiple activities in order to create a good relationship with business partners do not make their investment effort ineffective?

ACS Style

Michal Gazdecki. Hierarchizacja czynników kształtujących relacje przedsiębiorstw w kanałach dystrybucji środków ochrony roślin. Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej 2016, 131 -144.

AMA Style

Michal Gazdecki. Hierarchizacja czynników kształtujących relacje przedsiębiorstw w kanałach dystrybucji środków ochrony roślin. Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej. 2016; (113):131-144.

Chicago/Turabian Style

Michal Gazdecki. 2016. "Hierarchizacja czynników kształtujących relacje przedsiębiorstw w kanałach dystrybucji środków ochrony roślin." Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej , no. 113: 131-144.

Journal article
Published: 30 January 2016 in Problemy Zarządzania - Management Issues
Reads 0
Downloads 0
ACS Style

Anna Wielicka-Reguska; Elżbieta Goryńska-Goldmann; Michal Gazdecki. Theories and typology of goal conflict in food consumption. Problemy Zarządzania - Management Issues 2016, 58, 109 -124.

AMA Style

Anna Wielicka-Reguska, Elżbieta Goryńska-Goldmann, Michal Gazdecki. Theories and typology of goal conflict in food consumption. Problemy Zarządzania - Management Issues. 2016; 58 (1/2):109-124.

Chicago/Turabian Style

Anna Wielicka-Reguska; Elżbieta Goryńska-Goldmann; Michal Gazdecki. 2016. "Theories and typology of goal conflict in food consumption." Problemy Zarządzania - Management Issues 58, no. 1/2: 109-124.

Journal article
Published: 31 March 2015 in Journal of Agribusiness and Rural Development
Reads 0
Downloads 0
ACS Style

Elżbieta Goryńska-Goldmann; Uniwersytet Przyrodniczy W Poznaniu; Grażyna Adamczyk; Michal Gazdecki. AWARENESS OF SUSTAINABLE CONSUMPTION AND ITS IMPLICATIONS FOR THE SELECTION OF FOOD PRODUCTS. Journal of Agribusiness and Rural Development 2015, 10, 1 .

AMA Style

Elżbieta Goryńska-Goldmann, Uniwersytet Przyrodniczy W Poznaniu, Grażyna Adamczyk, Michal Gazdecki. AWARENESS OF SUSTAINABLE CONSUMPTION AND ITS IMPLICATIONS FOR THE SELECTION OF FOOD PRODUCTS. Journal of Agribusiness and Rural Development. 2015; 10 (3):1.

Chicago/Turabian Style

Elżbieta Goryńska-Goldmann; Uniwersytet Przyrodniczy W Poznaniu; Grażyna Adamczyk; Michal Gazdecki. 2015. "AWARENESS OF SUSTAINABLE CONSUMPTION AND ITS IMPLICATIONS FOR THE SELECTION OF FOOD PRODUCTS." Journal of Agribusiness and Rural Development 10, no. 3: 1.