Using Norm Activation Theory (NAT) and Social Norm Theory (SNT), this study evaluates the internal (awareness of consequences, ascription of responsibility and personal norms) and external drivers (subjective norms, social media engagement, and membership of online community) of pro-sustainable behaviors among Generation Z (Gen Z) travelers in the UK. We theorize pro-sustainable tourism behaviors as consisting of four dimensions (economic, environmental, social and cultural). Empirical analysis from a sample of 413 tourists confirmed that three internal antecedents and two of the three external factors (social media and online community) have significant relationships with pro-sustainable tourism behaviors. While the direct influence of subjective norms on pro-sustainable tourism behaviors was not supported, the mediating effect of personal norms on this relationship was supported. Practical implications for sustainable tourism development and destination management are provided.

In recent years, training has become one of the sources of competitive advantage for any business, since it constitutes a manner in which to augment the inimitability of human factor. We propose the study of this variable from two perspectives: (1) to verify its effects on business results, and (2) to analyse the existing relationship between training and business strategies. Our research has focused on Spanish businesses of more than 50 employees, which were sent a postal questionnaire.

This paper analyzes the Corporate Social Responsibility (CSR) of a sample of wineries in Spain and its effect on the companies’ performance. We used a questionnaire created with a validated scale that includes environmental and social dimensions. The final sample was made up of 127 firms that participated in the National Wine Fair (FENAVIN) in 2019, and this was analyzed using a cluster analysis and means contrast to verify whether a CSR-performance relationship exists. The performance was measured using the average return on assets (ROA) for the prior three years. The results obtained do not support the general opinion that enterprises involved with CSR achieve better results. On the contrary, we found that wineries that are more environmentally responsible are the least profitable and that those with more socially responsible behavior do not have a significant CSR-performance relationship.

The European Commission considers the following groups of entrepreneurs: females, family businesses, liberal professions, migrants, and seniors. Disabled people are not included, and this paper could, therefore, open up a new field of research and an important issue to be considered among the European Union’s social objectives. The University of Castilla-La Mancha (UCLM) in Spain provides an entrepreneurship education course, “Entrepreneurship and disability,” for disabled students. It is the first time that a course with these characteristics has been taught at a Spanish University, which signifies that there is no similar research of this nature. Keeping in mind its originality, this study makes an important contribution to the field. The main objective is to analyze whether the motivation to start up a business differs between students with disabilities and those without. We analyzed “before” and “after” data in order to test the potential impact of entrepreneurship education on the students’ entrepreneurial attitude. An analysis of variance with several demographic variables has allowed us to prove that the education that students received, their business experience, and their field of study have significant effects. This statistical test showed no significant differences between disabled and non-disabled students.

There is a considerable amount of research concerning the issue of entrepreneurial intentions, which has attained mixed findings. Integrating sustainability, in the sense of considering disabled people, into the current entrepreneurial intention research makes it possible to fill an important research gap. The main objective of this paper is to clarify the contribution that education, students’ traits, and contextual factors make to an individual’s entrepreneurial intent when disabled students are incorporated into the analysis as an innovative field of study. The aim of this research is to analyze the entrepreneurial intentions of disabled people who are studying in higher education and compare them with non-disabled students while considering the main factors described in previous studies. In order to achieve this objective, we have carried out a logistic regression with a sample of Spanish students. The main findings are: Education does not influence students’ entrepreneurial intentions, which are affected by only some of the students’ traits and background conditions. Regarding the disabled students’ entrepreneurial intentions, we have found no significant differences compared with those of students who are not disabled. Initiatives such as those of the University of Castilla-La Mancha (UCLM) described in the paper should, therefore, be encouraged, keeping in mind that disabled students do not always show a lack of confidence in themselves as some studies have claimed.