Sarmila Md Sum

Dr. Sarmila Md Sum

Senior Lecturer
orcid

Research Focus & Metrics

Academic Career Length

14Years (2013-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

View All Publications
16 March 2021 in Sustainability
Verified
Journal Article
Open access
PDF file
NMNorhana Abdul Majid
Norhana Abdul Majid
Zaimah RamliZaimah Ramli
Zaimah Ramli
Sarmila Md SumSarmila Md Sum
Sarmila Md Sum
Abd Hair AwangAbd Hair Awang
Abd Hair Awang
Sustainability certification schemes were introduced to the palm oil industry as a response to address the negative environmental and social impacts associated with the development of this industry. The first certification scheme for palm oil, the Roundtable of Sustainable Palm Oil (RSPO), was established in 2004, followed by other non-governmental initiatives to ensure the sustainable production of palm oil. Indonesia and Malaysia, the two largest palm oil producers in the world, established Indonesia Sustainable Palm Oil (ISPO) and Malaysia Sustainable Palm Oil (MSPO) in 2011 and 2015, respectively. This article aims to analyze the existing literature related to studies on the RSPO, MSPO and ISPO on the basis of articles identified from the SCOPUS (scopus.com) and Web of Science (clavirate.com) databases. Results showed that research on the RSPO has been widely conducted compared with that on MSPO and ISPO. Thus, further research on MSPO and ISPO is needed to understand the dynamics of the implementation of sustainability certification. This article also provides an insight on how sustainable certification in the palm oil industry, particularly MSPO, could contribute to achieving the Sustainable Development Goals (SDGs).

13 February 2020 in Sustainability
Verified
Journal Article
Open access
PDF file
Iskandar Zainuddin RelaIskandar Zainuddin Rela
Iskandar Zainuddin Rela
Abd Hair AwangAbd Hair Awang
Abd Hair Awang
Zaimah RamliZaimah Ramli
Zaimah Ramli
YTYani Taufik
Yani Taufik
Sarmila Md SumSarmila Md Sum
Sarmila Md Sum
MMMahazan Muhammad
Mahazan Muhammad
Mining is an important industry in Indonesia. A nickel mining company has operated for almost 45 years. It has managed corporate social responsibility (CSR) programmes in the neighbouring local community. In addition to the environmental conservation and mitigation, as well as socioeconomic enhancement, the CSR is expected to nurture resilience in the local communities. This study’s goal is to examine the effect of CSR on community resilience (COM-R) in the surrounding community. To analyse the effect of CSR practise on COM-R, Partial Least Squares -Structural Equation Model (PLS-SEM) is used. Results show that CSR has a positive effect on and a significant relationship with COM-R. Results also indicate that CSR’s contribution to COM-R enhances community collective efficacy, community action, and adaptation. Thus, the verified CSR and COM-R model benefits other researchers, companies, and governments to be further explored.

12 September 2016 in Journal of Islamic Marketing
Verified
Journal Article
Closed access
SISuraiya Ishak
Suraiya Ishak
Abd Hair AwangAbd Hair Awang
Abd Hair Awang
MHMohd Yusof Hussain
Mohd Yusof Hussain
ZRZaimah Ramli
Zaimah Ramli
Sarmila Md SumSarmila Md Sum
Sarmila Md Sum
AMAzima Abd Manaf
Azima Abd Manaf
Purpose: The purpose of this paper is to examine potential determinants ofhalalperception and to validate the mediating model ofhalalperception on purchasing decision of Malaysian consumers.Design/methodology/approach: This study uses a survey to obtain the relevant data. The survey involved self-administration of questionnaires to 420 consumers and 96 per cent responded. The questionnaire consists of four sections designed to obtain information on demography,halalperception, determinants ofhalalperception and purchase decision.Findings: The main finding reiterates the role of credible signals in credence items purchased as suggested by the signaling theory.Halalperception has association with respondents’ purchase decision. Thus, it highlights thathalalperception is the mediating variable that intervenes in the relationship of a few independent variables and the purchase decision trends. The independent variables such as manufacturer identity, product label, physical product and packaging as well country of origin are considered to be important extrinsic cues that deliver messages regarding thehalalof certain food products. The association of the four variables withhalalperception is also found to be significant.Originality/value: The originality of this study lies in its attempt to explore the role ofhalalperception in the marketing of food products especially within the scope of a Muslim’s market. Besides, this study attempts to investigate thehalalissue based on a specific model that includes potential variables and the intervening role ofhalalperception.

18 April 2022 in Sustainability
Verified
Journal Article
Open access
PDF file
Zaimah RamliZaimah Ramli
Zaimah Ramli
HNHenry Borromeo Anak Nyirop
Henry Borromeo Anak Nyirop
Sarmila Md SumSarmila Md Sum
Sarmila Md Sum
Abd Hair AwangAbd Hair Awang
Abd Hair Awang
Financial fragility is an important issue in the well-being of individuals. Previous studies have shown that many young people are vulnerable to financial fragility. To add value to previous findings, the issue of financial fragility was focused on single youths in the middle-income group (M40) in urban areas. The objective of the study was to determine the factors influencing the financial fragility of single youth (M40) in urban areas. A quantitative approach using a survey method was applied. The study’s sample consisted of 25–34-year-old single urban youths. Questionnaires were used as research instruments and were distributed online. A total of 374 samples were analyzed using multilevel regression. The results of the analysis show that spending knowledge, financial behavior, saving behavior, and financial shock are the determining factors of financial fragility among M40 single youth in urban areas.

25 April 2013 in Asian Social Science
Verified
Journal Article
Open access
PDF file
ZRZaimah R.
Zaimah R.
Sarmila Md SumSarmila Md Sum
Sarmila Md Sum
NLN. Lyndon
N. Lyndon
AMAzima A. M.
Azima A. M.
SSSivapalan Selvadurai
Sivapalan Selvadurai
AEA. C. Er
A. C. Er
This paper aims to identify the pattern of financial behavior among female teachers in Bandar Baru Bangi, Selangor. A total of 325 female teachers was involved in the study. Questionnaires were used in the survey to collect data. Data on questions relating to socioeconomic background, financial knowledge and financial behavior were gathered. The financial behavior pattern was formulated using the 5-Likert scale and financial knowledge with the choice of either ‘right’ or ‘wrong’ answer. The analysis showed four dimensions that were interrelated on the assessment measurement of financial behavior: i) planning, ii) cash flow management, iii) saving and iv) usage of credit card. Descriptive analysis includes t-test and ANOVA were used to analyze the differences between the mean score of financial behavior across the factors such as age, level of education, monthly income and financial knowledge level. The findings showed the respondents had a substantial mean score in the four dimensions of financial behavior described above. The highest mean score was on the dimension of cash flow management which involve activities of paying bills and other expenses by installments. The findings also showed respondents aged more than 45 years old had good financial behavior in term of saving. In another word, as they grew older they cultivate better saving habit. The findings also showed that the respondents with the good financial behavior were among those who were good in saving their income. Further study is suggested to identify factors that influence the financial behavior among teachers. The financial behavior can describe the financial well-being of an individual or group which has an impact on the individual productivity level.

1 August 2015 in Mediterranean Journal of Social Sciences
Verified
Journal Article
Open access
PDF file
Sarmila Md SumSarmila Md Sum
Sarmila Md Sum
RZR. Zaimah
R. Zaimah
NLNovel Lyndon
Novel Lyndon
MHMohd Yusuf Hussain
Mohd Yusuf Hussain
Abd Hair AwangAbd Hair Awang
Abd Hair Awang
Local Community Economic Wellbeing through CSR Project