This study aims to contribute to the development of an extended theory of planned behavior to understand the indicators of consumer behavior. A conceptual framework highlighting four study constructs (i.e., personal norms, intention towards green hotels, environmental consciousness, and green consumer behavior) was tested using 394 general Malaysian lodging consumers. The findings indicate that to devise green branding strategies for the hotels, the managers must first consider how the environmental consciousness of consumers positively affects their personal norms and behavior towards green hotels. Second, consumers' personal norms and behavioral intention towards environmentally responsible lodging positively affect their green behavior. Third, Personal norms mediates the significant positive relationship between; environmental consciousness and behavioral intention towards environmentally responsible lodging of a consumer; and environmental consciousness and green consumer behavior. Lastly, behavioral intention towards environmentally responsible lodging mediates the significant positive relationship between a consumer's personal norms and green consumer behavior.

Universities can contribute to economic and sustainable development (SD) in a variety of ways, such as mediating social debates, educating citizens on scientific and technical issues, fostering communication among various agents (politicians, businesspeople, higher education institutions’ managers, and citizens), and advancing socioeconomic progress. By teaching the current and next generations of decision-makers, universities have a role in “shaping the ideals of society”. Numerous publications address the topic of sustainable development, but they do so from the standpoint of how its responsibilities are implemented and how students are prepared and aware of it. This manuscript addresses this vacuum by looking at how students assess university activities and specific pillars of sustainable development, which is an unique approach. The investigation used the CAWI questionnaire. The sample consists of 115 Pakistani respondents, and information was gathered between February and August of 2022. The research built a logistic regression model. Our research’s findings and their analysis revealed that University 4.0s should take initiatives for sustainable development, and that these issues are top priorities for them. The analysis revealed that Society 5.0 is active in University 4.0s’ sustainable development initiatives, and that these initiatives are vital for Society 5.0.

Purpose: Business processing organizations are continuously focusing on customer knowledge management (CKM) due to the competitive business environment. CKM is being recognized as an essential source for improving organizational performance (OP). This study focuses on understanding CKM and its impact on OP. It also explores the moderating role of big data analytics capability (BDAC) on OP. Moreover, the mediating role of operational and strategic agility on OP was empirically tested.Design/methodology/approach: Positivist research doctrine has been deployed and data was collected using structured survey using cross-sectional approach. The data were collected from 392 employees working in business processing software houses in the emerging market of Pakistan. Structural equation modeling (SEM) was deployed for the estimation of theoretical model.Findings: The study's findings indicate that CKM has no significant impact on OP; although the presence of BDAC moderates the relationship significantly. Moreover, the study recommends that CKM and BDAC to be tested in the project environment, considering organization's operational and technical capabilities.Research limitations/implications: The study proclaims that BDAC can be helpful for organizations to improve their capabilities and output. Likewise, enhancing BDAC reduces failure rates of the projects.Originality/value: This study provides a critical theoretical and practical contribution to project management in business processing organizations. Big data analytics can be of value for diagnostic, predictive and prescriptive analysis in the project management context.

The pandemic has made the world witness an overnight transition from traditional to digital space owning to a lockdown, affecting everyday life. During the lockdown, the business community and people switched to online communication tools for survival. The behaviour towards adopting online communication tools during the pandemic has opened a new direction for researchers to study. This study aims to understand how during the covid-19 lockdown, digital communication tools affect project efficiency. It also explored to what extent project performance (PP) has been affected by digital communication during the lockdown. The study has used a cross-sectional quantitative-based approach. Moreover, a convenience sampling technique was adopted to collect. The target respondents are the project staff and employees of humanitarian organisations comprising international non-profit organisations (INGOs), UN agencies, and local non-profit organisations (NGOs) based in Pakistan. The survey was shared with 400 employees, and only 302 respondents responded. The results show that the user behaviour towards adopting digital communication tools is high; digital communication tools have an impact on project performance, while ease of use significantly moderates the relationship between digital communications tools and project performance compared to top management support. The research helps study employees’ struggles in adopting change and advising organisations to devise practical digital communication strategies and business continuity plans to cope with crises.

Energy is the driver of the socioeconomic growth and development of a country. In the pursuit of available and affordable sources of energy, nations around the world have forgotten the sustainability angle and are facing an energy crisis. The developing world has initiated development plans in an unsustainable way, causing a demand–supply gap and leading to very high energy prices. Renewable energy gives us a solution to this circular crisis. The recent world has seen significant investment in renewables, particularly in the wind energy sector. The investment was initiated as a government spending program, but is now taken up by the private sector. The current study presents a thorough analysis of the prospects for wind energy and the means and measures required to fully capacitate the sector in Pakistan. In Pakistan’s three largest provinces, there is tremendous potential for wind energy, which requires proper utilization and exploration for sustained socioeconomic development. This study is based on the mixed-methods approach. In the first phase, content analysis was caried out using the systematic literature review (SLR) technique. Relevant content analysis was performed using the PRISMA diagram. A total of two hundred and thirty-nine (239) documents were scanned; however, only eighty-two (82) were included after the removal of duplications and irrelevant documents. Moreover, short interviews were conducted with entrepreneurs, and themes have been prescribed. The study found that commercially feasible wind energy potential is particularly abundant in Pakistan’s Sindh and Balochistan regions. The country’s diverse geography makes it ideal for wind turbine installations at various sites. The renewable energy policy should be revisited to incentivize the use of wind energy to ensure the nationally determined contributions (NDCs)’ commitments are assured to achieve sustainable development by 2030. Pakistan has seen rapid development in the wind energy sector with around 4 percent of electric power being generated through wind farms in just over 13 years. In order to exploit the potential, there is a need for significant public and private joint efforts.