Ana Sofia Coelho is an Adjunct Professor at the Department of Business and Legal Sciences of Polytechnic Institute of Bragança (Portugal), where she teaches several courses in marketing and communication areas. She is a member of Research Center in Basic Education (CIEB) -IPB, and work in collaboration with GOVCOPP-University of Aveiro, member of the Research Unit on Governance, Competitiveness and Public Policies. Shis is a member of European Marketing and Management Association (EUMMAS). She holds a PhD in Business Sciences by University of Minho, a master's in marketing from the University of Portucalense and a Degree in International Business from Barry University, Miami, EUA. She has some experience in international projects, such as IPB/Coordinator of the ERASMUS MUNDUS-DATA DRIVEN DIGITAL MARKETING project. Her main research interests include Marketing and Higher Education, Consumer Behavior, Marketing and Strategy, Family Business, and Sustainability Marketing.
Ana Sofia Coelho is an Adjunct Professor at the Department of Business and Legal Sciences of Polytechnic Institute of Bragança (Portugal), where she teaches several courses in marketing and communication areas. She is a member of Research Center in Basic Education (CIEB) -IPB, and work in collaboration with GOVCOPP-University of Aveiro, member of the Research Unit on Governance, Competitiveness and Public Policies. Shis is a member of European Marketing and Management Association (EUMMAS). She holds a PhD in Business Sciences by University of Minho, a master's in marketing from the University of Portucalense and a Degree in International Business from Barry University, Miami, EUA. She has some experience in international projects, such as IPB/Coordinator of the ERASMUS MUNDUS-DATA DRIVEN DIGITAL MARKETING project. Her main research interests include Marketing and Higher Education, Consumer Behavior, Marketing and Strategy, Family Business, and Sustainability Marketing.