Although some studies claim that tourism commercialization can promote the authentic experience and behaviour of tourists, there is a lack of empirical support. The main purpose of this study is to identify whether tourism commercialization can positively impact tourists’ perceived authenticity and tourist satisfaction in the context of cultural heritage tourism. We divide tourism authenticity into objective authenticity, constructive authenticity, existential authenticity and postmodern authenticity and propose a relationship model of tourism commercialization, the four authenticities, tourist satisfaction and loyalty. A survey was conducted in Langzhong Ancient City, a representative millennium-old county in China. A total of 618 valid domestic tourist questionnaires were collected. The partial least squares structural equation modelling (PLS-SEM) suitable for theory development was used for the conceptual model validation. The results indicate that tourism commercialization positively affects objective, constructive, existential and postmodern authenticity and tourist satisfaction; the four authenticities positively affect tourist satisfaction, while only objective and existential authenticity and tourist satisfaction positively affect tourist loyalty. Theoretical and practical implications are discussed.

The objective of this study is to analyze the tourism spatial interaction that defines two scenarios, i.e., the actual one with the current high-speed rail (HSR) network, and the future one with an extension of the HSR network, considering as a case study the Capital region of China. The impact of HSR on the spatial distribution characteristics is investigated. The main outcome of this study is that the extension of the HSR network in the future scenario will significantly increase the total tourism spatial interaction and will reduce the spatial difference. What this paper adds to the current knowledge about HSR and tourism is that smaller cities, such as Tangshan, Zhangjiakou, and Chengde, connected via HSR to core cities will benefit the most from the HSR network’s operation. Those cities should take the HSR network as a development opportunity to enhance their attractiveness and strengthen their marketing to achieve sustainable tourism competitiveness. The study found that effects can also be registered on larger cities, but they are smaller. So, larger cities, such as Beijing and Tianjin, should reassess their attractiveness to the tourist market and take corresponding countermeasures. The findings of this study can be used by tourism management authorities to develop short-term and long-term plans.

This study aims to propose a text mining framework suitable for destination image (DI) research based on UGC (User Generated Content), which combines the LDA (Latent Dirichlet Allocation) model and sentiment analysis method based on custom rules and lexicon to identify and analyze the DI in the emerging ski market. The ski resorts in the host city of the 2022 Winter Olympic Games are selected as a case study. The findings reveal that (1) 9 image attributes, out of which two image attributes have not been identified before in winter destination studies, namely beginner suitability and ticketing service. (2) In the past seven snow seasons, the negative sentiment of tourists has shown a continuous downward trend. The positive sentiment has exhibited a slow upward trend. (3) For tourists from destination countries affected by the Winter Olympic Games, the destination image will be improved when the destination meets their expectations. When the destination cannot meet their expectations, the tourists still believe that the holding of the Winter Olympic will enhance the destination’s situation. The theoretical and managerial implications of these findings are discussed.

It is necessary to analyze the entrepreneurial performance mechanism of rural homestays to improve farmers’ incomes under the strategy of rural revitalization in China. This study constructs a mechanism model, in which place identity and social capital are antecedent variables and entrepreneurial self-efficacy is an intermediary variable. Three hundred and fifty five valid samples were collected from rural homestayers in suburban areas of Beijing. A structural equation modelling by Mplus was conducted for path-analysis and also a mediating effects test to verity the theoretical model. The results demonstrate that place identity has no significant effect on entrepreneurial performance, while social capital and entrepreneurial self-efficacy do have. In fact, place identity and social capital have significant positive effects on entrepreneurial self-efficacy. Entrepreneurial self-efficacy plays a complete mediating role in the relationship between place identity and farmers’ entrepreneurial performance, and a partial mediating role in the relationship between social capital and farmers’ entrepreneurial performance. Under the background of rural revitalization, the conclusions of this study provide a theoretical basis for improving the farmer’s entrepreneurial performance and have certain practical management significance.

Purpose: The purpose of this study is to delineate the role of wine at hotels from the customer’s perspective by analyzing New York City hotel reviews posted on TripAdvisor.Design/methodology/approach: This study used content analysis to study 26,831 wine-relevant reviews that had been posted on TripAdvisor’s New York City hotels by April 12, 2018. Two trained coders quantified and tallied the presence of themes based on the pre-established coding scheme.Findings: Wine was mentioned in the online reviews in expressing positive, negative or neutral hotel experiences. Of the 877,616 New York City hotel reviews, about 3 per cent contained the keyword “wine.” The three most frequently mentioned wine-related positive experiences were free happy hours, a surprise bottle of complimentary wine and the fun of pairing food and wine. The top three wine-related negative experiences were pricey/expensive/overpriced wine, poor wine list and poor quality of wine. The study found that hotel guests liked wine and that it had become a significant aspect of their lodging experience.Originality/value: This study adds value to the literature of hotel wines by divulging hotel customers’ wine-related experiences through their online comments and by providing a snapshot of hotel guests’ wine-drinking behavior. The findings can provide an insight for hotels to further the use of wine as a means to enhance guest experience and to generate additional revenue.