With the expression, “Business Intelligence” we refer to intelligent technologies that may help companies improve their performances and have better possibilities to survive and develop. Anyway, in this regard, we sometimes have a double negative impression, namely that on one side there is a certain lack of practical indications on how to apply this in everyday companies’ life and, secondly, that it is often not taken into due consideration the extremely reduced size of companies, the limited entrepreneurial competences and the scarce availability of technologies. In this paper, apart from highlighting the role of Business Intelligence in practice, we try to find a way to apply it also in small size companies focusing on two critical aspects, namely customer’s profitability and their satisfaction level that, especially if considered in their reciprocal interaction, may have a great impact on companies’ outcomes though using simple technologies.

Education, as the primary driving force in any society, demands special consideration when adapting the education system's concept for enhanced efficiency and competitiveness while ensuring the delivery of high-quality educational services. Observations, not only in the Republic of Serbia but also in various other nations, indicate that private schools can stand as equal participants in the educational services market, and in some cases, even surpass public schools in terms of quality. Simultaneously, private schools are driven by business goals. The paper specifically addresses the attainment of specific objectives, such as formulating a strategic vision that delineates the key competencies of private high schools and outlines their strategic choices. To fulfill this objective, the Business Model Generation was employed to delineate the forthcoming operational and strategic objectives of the school. Utilizing both general and specific quantitative methods, alongside business modeling, will shape an appropriate development strategy aimed at enhancing the competitiveness and quality of service provision in private high schools.