This study explores university students’ attitudes toward generative AI technology and tools in two European countries. Driven by the increasing integration of AI in education and the limited research on student perceptions, particularly in European contexts, this study aimed to understand how students view GenAI and its implications for higher education. The study employed a quantitative approach, using surveys to collect data on student attitudes toward AI across different fields of study, genders, and countries. A key innovation of this research is the development of a novel “Attitude toward AI” scale, designed to provide a robust and theoretically grounded instrument for measuring student perceptions of GenAI. The scale offers a valuable tool for evaluating the effectiveness of AI integration in education. The results showed that students’ attitudes toward AI differed significantly based on their field of study and gender. Male students in technical sciences had the most positive attitudes toward AI adoption, indicating their potential to drive positive changes in AI implementation. While the effect size was small, this finding underscores the importance of considering individual factors when designing interventions to promote AI acceptance. The study underscored how prior experience shapes positive attitudes, highlighting the need for resources to familiarize students with GenAI and its ethics. The “Attitude toward AI” scale is a significant contribution addressing the lack of reliable instruments for assessing student perceptions of GenAI, enabling deeper understanding of factors influencing students’ adoption, informing targeted interventions for different student groups. Further research is needed on GenAI’s long-term impact.

Solving a large number of hierarchically complex multidimensional problems in the company, which by its basic characteristics is a project activity, requires the engagement of an efficient work team with great powers and responsibilities of team leaders and the engagement of external consultants. The complexity of the problem, the size and the technology dictate the use of the group - the team, regardless of our will. Today, small groups are becoming the main means of solving problems. The problem comes down to looking for an answer to the question of how to use the group, not to the question of whether to use the group. Therefore, it is necessary to consider: how to enable the group to act efficiently and how to harmonize the problem-solving group with the hierarchical structure of the organization.

The importance of social management oriented to the reduction of social differences and the improvement of the working environment of employees increases in the conditions of growing market competition. Respecting the basic principles of social management, companies can develop special strategies that will influence the increase of competitive advantages and the overall welfare of society. In this regard, the goal of this research is to point out the importance of socially responsible business, which should be organized in such a way as not to harm the environment and society, as well as the rights of employees, and to ensure positive business results.

The modern world is at a new historical turning point (transition from industrial to post-industrial or information society). Today, this is most often referred to as a transitional or transitional period. However, this process is often reduced as the transition of the planned economies of the former socialist countries to market economies and the transition of their authoritarian social systems to democratic societies. The modern transitional period represents the period of the realization of the third scientific and technological revolution (biotechnology, robotics, informatics, new materials, conquest of space and sea for production purposes), which changes both production forces and production relations. Namely, all this leads to a new organization of production, a new type and carrier of production management, changes the importance and role of ownership, factors of production, the nature of distribution, and thus suggests the creation of a new type of social relations. The process of socialization, humanization, new integration is being realized, new technologies are being developed, but also a new quality of life. It is reflected in the transformation of the capitalist and real-socialist mode of production into a new mode of production. We call this transitional stage the modern transitional or transitional period.

The subject of the research is to explore the operational risks - the risk of emergencies and specific Coronavirus pandemic risk that are SMEs from agribusiness sector, from Western Balkan countries exposed to, and the significances of their effect as independent variables to the sustainability of revenues in 2020. For that purpose, a survey of 102 SMEs from Agri-food and farms from the agribusiness sector from Serbia, Montenegro, Bosnia and Herzegovina, Albania and Montenegro were provided at the end of March 2020. Methods used are: descriptive statistical analysis, correlation and regression analysis, ANOVA test, Person's correlation and multiple linear correlations. The results confirmed the hypothesis of the research - which the Sustainability risk of SMEs and farms in Western Balkan countries is significantly influenced by operational risk of emergencies and, ongoing Coronavirus pandemic) risk level in 2020. The contribution could to the sector actors' exposure to these risks for efficient managing future uncertainties.