Bosnia and Herzegovina has responded to the COVID-19 pandemic by implementing quarantine and other social distancing measures. These measures, however, have mental, social, and economic consequences on diet and food behaviors. The Bosnian case is particularly pertinent since the country has one of the highest global mortality rates relative to its population. In addition, its health system is fragmented and under-resourced. Consequently, in this study, we analyze the effects of the COVID-19 pandemic on Bosnians’ behaviors relating to food. It is based on an online survey performed during October–November 2020 with 3133 adult respondents. The statistical analysis encompassed descriptive statistics (means, percentages, and frequencies), as well as cluster analysis. The results reveal that the pandemic transformed consumers’ shopping behaviors and food sourcing, reducing shopping frequency and increasing food bought on each trip. Furthermore, there was an increase in the consumption of local food items due to food safety concerns. Additionally, the pandemic improved the awareness of Bosnians towards food with a decrease in food waste. Regarding diets, Bosnians tried to have healthier diets during the pandemic. Therefore, COVID-19 might have opened a ‘window of opportunity’ to promote the shift towards more sustainable food consumption and lifestyles.

This study explores university students’ attitudes toward generative AI technology and tools in two European countries. Driven by the increasing integration of AI in education and the limited research on student perceptions, particularly in European contexts, this study aimed to understand how students view GenAI and its implications for higher education. The study employed a quantitative approach, using surveys to collect data on student attitudes toward AI across different fields of study, genders, and countries. A key innovation of this research is the development of a novel “Attitude toward AI” scale, designed to provide a robust and theoretically grounded instrument for measuring student perceptions of GenAI. The scale offers a valuable tool for evaluating the effectiveness of AI integration in education. The results showed that students’ attitudes toward AI differed significantly based on their field of study and gender. Male students in technical sciences had the most positive attitudes toward AI adoption, indicating their potential to drive positive changes in AI implementation. While the effect size was small, this finding underscores the importance of considering individual factors when designing interventions to promote AI acceptance. The study underscored how prior experience shapes positive attitudes, highlighting the need for resources to familiarize students with GenAI and its ethics. The “Attitude toward AI” scale is a significant contribution addressing the lack of reliable instruments for assessing student perceptions of GenAI, enabling deeper understanding of factors influencing students’ adoption, informing targeted interventions for different student groups. Further research is needed on GenAI’s long-term impact.

This is the first study on the tradition and cultural heritage of the rakija market based on consumer behavior analysis. The primary objective is to investigate the impact of cultural tradition on consumer behavior regarding the purchase of rakija, the national alcoholic beverage of Serbia. The secondary objective of this research is to measure the magnitude to which the marketing program of distilleries influences consumers’ purchases of rakija. The research data were collected in Serbia from December 2023 to March 2024 utilizing a survey approach. Electronic data collection was carried out through an online questionnaire. The study sample comprised 608 valid respondents (n=608) who were chosen randomly. Traditional cultural heritage affects the purchase of rakija; however, the UNESCO recognition of šljivovica as part of its intangible heritage list does not. Moreover, the marketing program of distilleries affects the purchase of rakija. However, the effect sizes of these phenomena are insignificant.

The coronavirus pandemic has caused a change of tourist habits, including turning more to domestic destinations. Serbian travel culture is specific, because most travelers choose sea destinations, given that Serbia is a continental country. Considering the number of natural resources along with accommodation capacities, it is necessary to work more on the promotion of rural tourism, in order to change the awareness and habits of travelers. The research conducted for this purpose addressed the travel habits of domestic tourists in their own country and showed that there are great opportunities in this regard to increase the number of guests in rural tourism, which will become permanent and use other benefits a rural household can provide. It also represents the opportunity to revitalize abandoned and devastated areas and affects the economic well-being of the whole region and even the whole country.

It is important for every consumer that the product he consumes is of good quality and safe for his health. An organic product for the consumer means quality and health. It is of crucial importance to look into the the organic food market, and based on that determine what the goals are and create a strategy to achieve the set goals. The organic market is the main source of information for organic food producers. Before organic products are being placed on the market, the target group of consumers to whom the marketing mix will be directed should be determined on the basis of information from the market. Various surrounding impulses affect consumer behavior, so it is necessary to continuously monitor all important factors, in order to meet consumer demands in a timely manner. Consumer behavior in the market is the result of the tendency of consumers to best meet their needs and desires. The goal of the research is why and how consumers buy and consume certain products, respectively, what are the motives for their purchase. The research was conducted in the period from September until December 2020. on the sample 250 respondents in the territory Republic Serbia. Field research was conducted through a questionnaire consisting of seven question and based on the answers received, the results were processed. The most important indicators of this research are that consumers are less likely to buy organic products due to the lower purchasing power of the population, but also insufficient information, and the main motive for buying is that organic products are healthy products.

In the Republic of Serbia, on March 15 th , 2020 Government decided to declare a state of emergency due to the Covid-19 pandemic. One of the measures was a movement ban for people over 65 in urban areas and those over 70 in rural areas. This research should indicate how people over 65 in urban areas have endured this situation, especially in relation to the same population in rural areas, as well as implications of the movement ban on the quality of life of the elderly population. Special importance is given to the rural population engaged in agriculture. A tool of data collection in this research was anonymous survey. Respondents' answers were statistically processed, which led to clear conclusions about the large negative consequences for the elderly population, including the agricultural activities in rural areas. Covid-19 is still present, which opens further questions related to the quality of life of the elderly population, if necessity for similar measures recurs in the future.