Human resource management practices are critical in determining the effectiveness, organizational culture and productivity of organizations and universities in particular. Because of the need to improve the competitiveness of higher education organizations, to meet the rapid growth of technology and the new emerging needs of faculty and staff, it is important to focus on effective human resource management practices. The purpose of this study is to identify and analyse the processes by which which human resource management practices are implemented at a regional university. In this way, the study is able to determine the current state of the human resource management practices, problems and conditions that can improve or limit the process of human resource management strategies in the university context. A qualitative research method was used to conduct an in-depth analysis of HR management practices at the university. A total of 11 interviews were conducted with participants selected for their roles and procedures for implementing human resource management practices. The collected qualitative data were analyzed using NVivo software with the help of the thematic analysis, whereby the data were coded to identify themes and patterns. The results confirm the importance of effective HR management practices at the university, especially their impact on increasing job satisfaction, reducing employee turnover and improving the organization image. The qualitative results indicate the positive results of implementing HR management practices to improve positive organizational performance. This study is important because it fills a research gap that has not been effectively explored in the literature on human resource management at the universities.

New actors and new understandings created by the modern world force countries and cities to develop themselves in various areas. As a part of this development, universities have recently emerged as important actors in the economic, cultural, and social transformation of cities. Universities not only promote economic development in the region where they are established but also have various effects on the socio-cultural structure of their societies. Universities bring together students and academic staff from different cultural backgrounds and enable interaction between cultures. This research aims to examine the university-city interaction and to reveal the social, cultural, and economic effects of universities on cities. In other words, our study aimed to determine the contribution of the university to the economic, social, and cultural life of the city by analyzing the perceptions and expectations of the local people towards the university in their city. Akhmet Yassawi University, one of the young universities of Kazakhstan, and the city of Turkistan is chosen as the research sample. The research data are collected using the questionnaire method and the questionnaires are administered in face-to-face interviews. Our study showed that Akhmet Yassawi University brought vitality to the economic life of the city, attracted new investments to the city, and improved the life quality of the city day by day. The results show the transformation of Turkistan over time, will provide a source for new researchers interested in Akhmet Yassawi University and the city of Turkistan and will set an example for other cities and universities.

In the contemporary landscape, organizations are placing significant emphasis on motivating and developing their employees in order to remain competitive and achieve their strategic objectives. A well-designed motivation system not only ensures employees perform effectively within the organization but also enhances their motivation for professional advancement. The aim of this research is to identify the correlation between the motivation system at a leading oil and gas enterprise in Aktobe and employees' career progression, as well as its impact on their work motivation. To accomplish this objective, efforts were made to study the human resource management system within the enterprise, ascertain the influence of motivation on the work process, and analyze the effects of incentives on career management. A survey method was employed for data collection in this research. To ensure access to reliable information, the survey was designed anonymously and distributed electronically. Despite the challenges posed by heavy workloads, time constraints, and employees' limited proficiency with modern devices, feedback was obtained from a total of 187 employees. Using the results of this survey, the SPSS Statistics program was utilized to establish the connection between the organization's motivation system and employees' career advancement. Additionally, the study revealed a significant impact of the organization's motivation system on employees' motivation towards work. Recommendations for improving the enterprise’s motivation system and increasing employee motivation to work are also proposed. Keywords: human resource management, motivation, career advancement, motivation system, enterprise