The article delves into the issue of combatting cyberbullying in educational environments, particularly in light of the growing influence of digital resources on individuals’ social interactions. It highlights the inadequate response of educators to cyberbullying incidents due to their limited digital skills. Emphasis is placed on the necessity of information competencies, media literacy, and programming capabilities for prospective teachers. The study assesses the tools required to cultivate information competencies in students throughout their educational journey, examining the characteristics, indicators, and manifestations of cyberbullying, as well as their correlation with social media and underlying causes. The article encompasses a content analysis of the survey titled «The significance of digital literacy skills in preventing cyberbullying in a modern environment,» along with an evaluation of students’ creative work. The findings from the analysis of students’ work underscore the need for researchers to explore methodologies for engaging with social media and developing resources to instill digital skills for preventing cyberbullying. Students pay great attention to the technique of information literacy in the educational process. The study reveals that both full-time and par4t-time students attach significant importance to technical media literacy in their work. Nonetheless, it concludes that digital literacy alone is inadequate for preventing cyberbullying. Consequently, the utilization of WebQuests in education is recommended as a means to combat cyberbullying. Furthermore, integrating WebQuests into the classroom environment enables students to enhance their information competence in the digital realm by simulating scenarios to address bullying and intimidation situations. Keywords: student environment, cyberbullying, information literacy, digital skills, educational web quest

"The article analyses the validity, reliability and discriminant validity of test questions for students enrolled in Nazarbayev Intellectual Schools in Kazakhstan. In addition, the study uses classical test theory and item response theory methods. The advantages and disadvantages of testing were analysed by collecting questionnaires from students and teachers. The study employed a quantitative psychometric design to evaluate item difficulty, discrimination, and internal reliability among students of School №171 (n = 65). The instruments of our research are NIS English section (20 multiple-choice items, Q41–Q60) Teacher/student questionnaires (based on 5-point Likert scale). Psychometric assessment focused on reliability, item quality and content alignment. NIS exams show high reliability 0.89 which means good psychometric standards. The article also focused on the content and statistical aspects of the tests, assessing their equality and fairness. The results of this study are used to develop psychometric tests for the development of educational psychology, as well as to develop psychometric tests based on the results of the study. Keywords: psychometric assessment, gifted students, NIS, English language test, task difficulty, item discrimination, reliability."

"Статья посвящена актуальной проблеме развития психологической устойчивости личности в условиях манипулятивного воздействия фейков информационной среды. В современном цифровом обществе распространение недостоверной информации становится серьезным вызовом, влияющим на когнитивные, эмоциональные и поведенческие аспекты жизни человека. Авторы рассматривают психологическую устойчивость как способность личности сохранять адекватное восприятие действительности и эмоциональное равновесие в условиях информационного давления. Особое внимание уделяется педагогическому аспекту решения данной проблемы: роль образовательных организаций в формировании психологической устойчивости личности через развитие критического мышления, эмоциональной устойчивости, медиаграмотности и социальной ответственности. Педагогический аспект предполагает создание безопасной образовательной среды, интеграцию тематики фейков в учебный процесс, использование интерактивных методов обучения и взаимодействия для повышения осведомленности и рисках дезинформации. Экспериментальное исследование было проведено на базе Торайгыров университета, с привлечением студентов разных образовательных программ изучающих майноры: «Медиа-контент», «Продвижение в социальных сетях», также преподавателей, ведущих занятия в рамках данных майноров. В статье предложены практические рекомендации, направленные на разработку образовательных программ и методик, которые помогут обучающимся вуза противостоять манипуляциям фейковой информацией. Исследование подчеркивает важность сотрудничества образовательных организаций, семьи и общества для защиты молодежи от негативного влияния фейков и формирования устойчивой личности, готовой к жизни в условиях информационных вызовов. Ключевые слова: фейк, психологическая устойчивость личности, манипулятивное воздействие, информационная среда, педагогический аспект, медиаграмотность, обучающиеся."

Business communication currently occurs in almost all areas of society. The ability to communicate with a business partner, understanding the psychology of a communicant, especially in intercultural communication, distinguishing between their worldview and ethnic norms are the major factors in business negotiations. The research work is devoted to the study of culture-specific keywords related to Kazakh business discourse in intercultural communication. The hypothesis of the research is that every culture can be explained and described with certain words called as keywords. Cultural keywords can help to study, learn, and discuss cultures of different nations all over the world. They can be referred to as a tool for intercultural communication. The authors use semantic analysis as a methodology to study the keywords and identify them in a text or culture. Findings of the research can be useful for intercultural and cross-cultural studies as well as other interdisciplinary cultural and linguistic research. Keywords: cultural keyword, intercultural communication, Kazakh business discourse, semantic analysis, culture-specific, business communication.