Purpose - The study aimed to analyze the quality of gastronomic services in the agrarian regions of Eastern Serbia, focusing on the experiences of tourists visiting these destinations. The research was motivated by the increasing importance of gastronomic services in contemporary studies, particularly in rural areas like Eastern Serbia, known for its unique offerings in agritourism. Methodology - The research was conducted in 2024 on a sample of 189 respondents across 14 agritourism farms in Eastern Serbia. Data were analyzed using SPSS software, version 26.00, and multiple regression analysis was employed to identify the key predictors influencing overall service quality. Findings - The results revealed a statistically significant impact of the quality of gastronomic services on tourist satisfaction. The analysis identified key predictors of the quality of gastronomic services that significantly contribute to the overall tourist experience, highlighting the importance of high-quality service in enhancing visitor satisfaction. Implications - The study's findings contribute to the theoretical understanding of service quality in rural tourism and provide practical insights for agritourism operators in Eastern Serbia. By improving the quality of their gastronomic offerings, these operators can enhance tourist satisfaction and potentially increase visitor numbers.

Gastronomy plays a significant role in the cultural experience of everyday life, offering tourists a unique way to explore different aspects of a destination. Culinary experiences often serve as a key factor in the decision-making process when choosing travel destinations. During 2023 and 2024, the authors conducted a study at four major events in rural areas of Serbia: Kulen Festival in Erdevik, Bacon Festival in Kačarevo, Cabbage Festival in Mrčajevci, and Bean Festival in Čenej, surveying a total of 235 visitors. The aim of the research was to analyze the motivation of tourists at gastronomic events with the goal of promoting the destination through eWOM. The results showed that five factors influence tourists at gastronomic events to be motivated to recommend and promote the tourist destination through eWOM. The findings of this study indicate a significant potential for the development of gastronomic tourism in rural tourist destinations in Serbia. The practical implications of this research suggest that organizers of gastronomic events should focus on enhancing the tourist experience in order to encourage more positive eWOM, thereby effectively promoting destinations and attracting a larger number of tourists.

The paper explores the role of wine events as a key driver of the sustainable development of wine tourism in Serbia. Special emphasis is placed on the economic, environmental, and socio-cultural dimensions of sustainability, through an analysis of the Fruška Gora Wine Walk event held in Irig. By synthesizing relevant literature and examining good practice examples, the study demonstrates that well-designed and organized events contribute to the diversification of the local economy, the strengthening of destination identity, and the promotion of authentic regional values. At the same time, they raise awareness of the importance of preserving natural and cultural resources and encourage sustainable behavior among visitors and wine producers. The findings indicate the need for strategic planning, cooperation between the public and private sectors, and active involvement of the local community in order for such events to become a long-term sustainable model for the development of wine tourism in Serbia.