Purpose- This study aims to investigate entertainment marketing activities in the digital entertainment era. In doing so, this study targets to explore digital entertainment marketing activities and strategies. Methodology- The study employs a qualitative method designed as an explorative study. Case study is conducted as a research method. A purposive sampling method is performed. Purposive sampling methods are used to discover and explain facts and events. Typical case sampling which is one of the purposive samplin is conducted. In this method the most typical cases are chosen among a series of cases where a new application or innovation is wanted to be introduced by the researcher. Data is collected by the semi-structured interview technique with the chief marketing officer of a dıgital music platform application. Findings- Digitalisation is the most succesful tool of information and communication technology. Findings reveal that digital consumer engagement is one of the essential methods to keep consumers' dynamism in the digital entertainment era, because of the consumers’ tastes and needs change fastly. Also, personalized content enable consumers to have a great experience. So, digital consumer participation and digital entertainment marketing related with the conseumer satisfaction. On the other hand, due to its' nature, convergence has a tremendous impact on digital entertainment marketing. It is also essential to decide what content will be marketed and who will be the target audience. Moreover, because the Internet removes the limits, globalization of the digital entertainment marketing strategies bring remarkable differentiation. Conclusion- Digital entertainment businesses must be dynamic to keep consumers on the conduit due to the short life cycle of the content. Digital marketing channels are quite effective channels to convey the marketing message. Social media usage is the one of the most effective methods for promotion activities. Social media utilization and using influencers as marketing campaigns significantly sustain the business and profitability. Keywords: Entertainment marketing mix, digitalization, digital entertainment, social media usage, typical case sampling. JEL Codes: M30, M31, M39

Purpose- This study examines the impact of social media crisis management on corporate reputation, customer trust, and communication quality, focusing specifically on Starbucks Türkiye's responses to crises. The study aims to differentiate between proactive and reactive crisis management strategies and assess their effects on consumer perceptions during crises like the February 6 earthquake and the ongoing Palestine war. Methodology- The research utilizes a sample of 348 participants who engaged in boycotting Starbucks Türkiye due to its crisis responses. Data collection was conducted via online surveys, with participants selected based on prior Starbucks consumption and boycott involvement. Data analysis employed SPSS 25 and SmartPLS 4 to evaluate the impact of proactive and reactive crisis management on customer trust, corporate reputation, and communication quality. Findings- The findings indicate that proactive crisis management strategies, characterized by transparency, empathy, and prompt responses, positively impact corporate reputation and sustain customer trust. Conversely, reactive crisis management—often marked by delays and inconsistent messages—negatively affects trust and communication quality. Additionally, the study underscores that effective communication quality, especially during crises, significantly strengthens customer trust, fostering loyalty and enhancing long-term relationships, although it has a limited direct impact on corporate reputation. Conclusion- The study concludes that proactive crisis management is essential for companies facing public scrutiny, particularly on social media. Starbucks Türkiye’s experience highlights the critical role of transparent, empathetic, and timely communication in managing reputational risks and maintaining customer trust. Organizations are encouraged to prioritize proactive crisis strategies that include clear, consistent messaging and active engagement with stakeholders to mitigate negative perceptions. Reactive approaches, while sometimes necessary, should focus on quick, authentic responses to minimize potential damage. The study suggests further research to explore additional factors that may mediate the link between communication quality and corporate reputation, especially in high-stakes digital environments. Keywords: Social media crisis management, proactive social media crisis management, reactive social media crisis management, customer trust, corporate reputation JEL Codes: M10, M30, M31

Benlik tutarsızlığı teorisinin (self-discrepancy theory) ve sosyal kimlik teorisinin gizlilik ve tüketimle olan ilişkisinin araştırıldığı bu çalışmayla tercih çatışmasının tüketim pratiklerine nasıl etki ettiği ortaya konulmuş olup referans grup etkisi ve sosyal normların etkileri araştırılmıştır. Gizli alkol tüketimine odaklanan çalışmanın kuramsal modeli yapısal eşitlik modellemesiyle test edilmiştir. Bulgular sosyal normların ve referans grupların benlik tutarsızlığı ve dolayısıyla da gizli tüketim eğilimi üzerinde anlamlı etkisi olduğunu göstermektedir. Toplumun katı normları ve yakın çevrenin olumsuz tutumu karşısında tüketicilerde oluşabilen benlik tutarsızlığı gizli tüketim pratiğine yol açabilmektedir. Sosyal normların ve yakın çevrenin olumsuz tutumlarının benlik tutarsızlığı ve dolayısıyla da gizli tüketime etkisini ortaya koyan bu çalışma aynı zamanda, gizli tüketim ve sosyal kimlik teorisi ve benlik tutarsızlığı teorileri alanında literatüre katkı sağlanmaktadır. Literatürde gizlilik ve tüketim ilişkisinin incelendiği sayılı miktarda araştırma olması nedeniyle bu araştırma gizli tüketim literatürünü zenginleştirmesi bakımından önem ifade etmektedir.

Psychological distress is associated with problematic online shopping, but the relative and independent associations of depression, anxiety, and stress require careful evaluation without causal interpretation. This study examined their associations with continuous Online Shopping Addiction Scale (OSAS) scores after accounting for sociodemographic characteristics and online shopping frequency. A cross-sectional convenience sample included 438 adults in Türkiye (54.0% female among respondents reporting gender; mean age = 33.79, SD = 10.24); a total of 317 participated online and 121 completed printed questionnaires face to face. Pearson correlations were estimated in the full sample. Hierarchical regressions used a common complete-case sample (n = 375). Because residual diagnostics indicated heteroscedasticity and tail departures, HC3 robust standard errors and 95% confidence intervals were reported. Anxiety, depression, and stress showed statistically significant but modest correlations with OSAS total scores (r = 0.34, 0.32, and 0.27, respectively; all p < 0.001). In separate adjusted models, anxiety (ΔR² = 0.070; β = 0.283), depression (ΔR² = 0.068; β = 0.276), and stress (ΔR² = 0.042; β = 0.217) each increased explained variance (all p < 0.001). In the combined model, the DASS-21 block added ΔR² = 0.091; anxiety (β = 0.206, p = 0.002) and depression (β = 0.200, p = 0.001) had comparable independent associations, whereas stress did not (β = −0.050, p = 0.473). Online shopping frequency had the largest standardized coefficient among concurrent covariates (β = 0.280), but it is conceptually proximal to the OSAS outcome. The combined model explained 31.6% of the variance (adjusted R² = 0.291). Recruitment-mode comparisons were small and nonsignificant after Holm correction. Depression and anxiety were independently associated with higher OSAS scores, while most outcome variance remained unexplained. The findings do not establish temporal prediction, causation, or clinical diagnosis and should be interpreted in light of self-report measurement, construct overlap, residual confounding, and the digitally engaged convenience sample.

This study investigates the psychological effects of “no entry without a female companion” (NEWFC) policies in Turkish entertainment venues. Focusing on 490 young male consumers, it examines how such discriminatory practices undermine self-esteem, autonomy, and well-being. Findings reveal that NEWFC policies foster exclusion, frustration, and diminished self-worth, while also compromising individuals’ sense of belonging. In response, participants adopt coping strategies, such as seeking alternative venues or conforming to social norms. Using Structural Equation Modeling (SEM) with SmartPLS, this research highlights overlooked male experiences of exclusion, emphasizing the need to challenge discriminatory policies and promote inclusivity in public spaces.