Gustavo Hermínio Salati Marcondes de Moraes

Dr. Gustavo Hermínio Salati Marcondes de Moraes

Business Administration, Universidade Estadual de Campinas, Campinas, São Paulo, Brazil
orcid

Research Focus & Metrics

Academic Career Length

16Years (2011-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

View All Publications
22 February 2022 in Sustainability
Verified
Journal Article
Open access
PDF file
Ana Iolanda VodaAna Iolanda Voda
Ana Iolanda Voda
Cristina CăutișanuCristina Căutișanu
Cristina Căutișanu
Camelia GrădinaruCamelia Grădinaru
Camelia Grădinaru
CTChris Tănăsescu
Chris Tănăsescu
Gustavo Hermínio Salati Marcondes de MoraesGustavo Hermínio Salati Marcondes de Moraes
Gustavo Hermínio Salati Marcondes de Moraes
Digital literacy is among the mandatory abilities to any higher education level and represents a fundamental ingredient in successful professionalization. Considering the deep penetration of digital technologies in everyday life, digital literacy offers a set of transversal skills that could improve a whole area of activities, from banking operations to civic participation. However, these skills are diverse and vary according to the development of technologies and society. This study fills an important academic gap on digital literacy by placing it in a specific and well-defined context, analyzing different perspectives that involve such learning, such as predictors of digital literacy in different types of students. In addition, research increases its importance as it is being developed during the pandemic, a period characterized by accelerated technological use and sudden changes. This research used a quantitative design based on the answers to a questionnaire conducted from March 2021 to May 2021. From a methodological perspective, we tested several hypotheses using one-way analysis of variance (ANOVA) and confirmatory factor analysis (CFA) within the structural equation model (SEM). The results show that communication, critical thinking, problem-solving, and technical digital skills are more present in the case of students enrolled in social sciences, while other digital skills (i.e., creativity and information) are more prevalent in the case of humanities students. Moreover, the results showed that, except for creativity and problem-solving-related digital skills, all of the digital skills were significantly influenced by students’ different levels of education.

1 August 2014 in RAE: Revista de Administracao de Empresas
Verified
Journal Article
Open access
PDF file
FMFabio Luiz Mariotto
Fabio Luiz Mariotto
PZPedro Pinto Zanni
Pedro Pinto Zanni
Gustavo Hermínio Salati Marcondes de MoraesGustavo Hermínio Salati Marcondes de Moraes
Gustavo Hermínio Salati Marcondes de Moraes
The purpose of this article is to present a defense of the use of single case studies in management research. The defense is necessary because this type of research has been relegated to a secondary role, or even rejected, by many researchers, who consider it unscientific. Evidence of this low status is the fact that most reputable academic journals in management publish few articles based on single-case studies. In this paper, we examine in detail the objections to the use of such cases in management research. We show the efforts made by some researchers to answer these objections and we show quality criteria for research that are alternatives to the criteria used in the so-called "scientific method." Our analysis suggests that a better understanding - by researchers with different methodological preferences - of the arguments for each particular use of the single-case study as a research method would allow a better dialogue between researchers and benefit management research as a whole.

1 October 2019 in Technological Forecasting and Social Change
Verified
Journal Article
Closed access
BFBruno Brandão Fischer
Bruno Brandão Fischer
Gustavo Hermínio Salati Marcondes de MoraesGustavo Hermínio Salati Marcondes de Moraes
Gustavo Hermínio Salati Marcondes de Moraes
PSPaola Rücker Schaeffer
Paola Rücker Schaeffer

1 April 2018 in Revista de Administração Contemporânea
Verified
Journal Article
Open access
PDF file
Gustavo Hermínio Salati Marcondes de MoraesGustavo Hermínio Salati Marcondes de Moraes
Gustavo Hermínio Salati Marcondes de Moraes
EIEdson Sadao Iizuka
Edson Sadao Iizuka
MPMatheus Pedro
Matheus Pedro
This study aimed to investigate the effects of entrepreneurial and university environment characteristics on the entrepreneurial intention of the undergraduate student. We developed a model that considers the university environment, self-efficacy, and risk-taking as direct influencers of entrepreneurial intention, and entrepreneurial characteristics as influencers of self-efficacy. We employed quantitative methodology and data were analyzed by Structural Equation Models using the Partial Least Squares (PLS-SEM) technique. The sample consisted of 287 students in the final year of undergraduate programs at the State University of Campinas (Unicamp). The results indicate that the entrepreneurial intention of students is influenced by the university environment and the attitude toward risk-taking and self-efficacy. Self-efficacy, in turn, is influenced by student characteristics regarding planning, leadership, and innovation. The research corroborates with complementary reflections on entrepreneurship studies, showing a model for evaluation of entrepreneurial characteristics of students and of the entrepreneurial context in educational institutions, and proving that there is a positive relationship between the context, entrepreneurial education and entrepreneurial intention of the students.

4 September 2017 in Quality Assurance in Education
Verified
Journal Article
Closed access
DSDanilo Soares Silva
Danilo Soares Silva
Gustavo Hermínio Salati Marcondes de MoraesGustavo Hermínio Salati Marcondes de Moraes
Gustavo Hermínio Salati Marcondes de Moraes
IMIeda Kanashiro Makiya
Ieda Kanashiro Makiya
FCFrancisco Ignácio Giocondo Cesar
Francisco Ignácio Giocondo Cesar
Purpose: This study aims to find evidence of the HEdPERF scale use for measuring the perceived service quality from the perspective of students in higher education institutions (HEIs) worldwide. Design/methodology/approach: A systematic review of the literature was conducted to find evidence of the scale use in articles published between January 2005 and May 2017, according to databases Emerald, SciELO, Scopus, Web of Science, and Wiley Online Library. The articles were searched on the databases on Jun 17, 2017 and at the end of the selection of articles, were kept 12 distinct documents. Findings: The articles found pointed towards classic SERVQUAL and SERVPERF scales as being well substantiated for measuring perceived service quality. The HEdPERF scale was applied in articles about perceived service quality in HEI in studies in Brazil, China, Croatia, India, Malaysia, Portugal, Sri Lanka and Turkey. Originality/value: The paper attempts to gather some articles on the measurement of service quality in higher education institutions, by the HEdPERF scale use. This study indicates that SERVPERF scale can also be an appropriate model to measure service quality in HEI context, that is, it is not yet possible to defend a single instrument as a standard for this purpose.

16 September 2021 in Innovations in Education and Teaching International
Verified
Journal Article
Closed access
Gustavo Hermínio Salati Marcondes de MoraesGustavo Hermínio Salati Marcondes de Moraes
Gustavo Hermínio Salati Marcondes de Moraes
BFBruno Brandão Fischer
Bruno Brandão Fischer
MGMaribel Guerrero
Maribel Guerrero
ARAnne Kathleen Lopes da Rocha
Anne Kathleen Lopes da Rocha
PSPaola Rücker Schaeffer
Paola Rücker Schaeffer
The purpose of this article is to evaluate the impact of university ecosystems on entrepreneurial intention and self-efficacy of Brazilian undergraduate students. The empirical exercise relies on Structural Equations Modelling based on data of 468 students from 70 universities across the country. Results indicate that traditional approaches to foment entrepreneurship are less effective than nurturing linkages between universities and the broader entrepreneurial ecosystem, and that private universities are more effective in promoting entrepreneurial behaviour. From a practical standpoint, our assessment suggests the need for universities to approach entrepreneurial education in a more flexible way, fostering interactions with businesses.