Dr.Yingwei Pan holds a Doctor of Business Administration (D.B.A.) from Bansomdej Chaopraya Rajabhat University. He currently serves as the Head of the Teaching and Research Office, Program Leader, and a full-time lecturer. With over 12 years of experience in middle and senior management positions within the tourism and hospitality industry, including roles in InterContinental Hotels Group and Marriott International, Yingwei Pan possesses a robust background in the field.His research interests are predominantly interdisciplinary, encompassing a broad range of topics such as green hotels, green tourism, digital marketing, rural tourism, management challenges faced by enterprises, and consumer behavior within the service industry. During this period, he has also established two companies.His research focuses on several specific areas: integrating computing with the tourism and hotel industry to develop service and satisfaction models; exploring the intersection of enterprise services and digital marketing with respect to organizational and consumer behavior; and addressing challenges related to population aging, particularly end-of-life care and rural elderly care. Additionally, he investigates the applications of digital marketing in contexts such as rural tourism, vertical farming, livestock farming, and rural revitalization. Yingwei Pan also examines the management issues currently confronting enterprises and the concept of ambidexterity in service and sales.