Purpose: – Mobile social network games (mSNGs) are gaining increasing popularity recently. Many of the games are marketed using the brand pages on social network services including Facebook. The purpose of this paper is to identify the characteristics of the posts on the brand pages that affect the reaction of users. Design/methodology/approach: – Four independent variables were tested for their influence on user reaction: informativeness, structure, call for action, and the type of reward. In total, 439 posts on the brand pages of two mobile game companies on Facebook were manually collected. The hypotheses were tested using multiple regression analysis. Findings: – The characteristics of the brand pages appeared to have significant impact on the users’ reaction. Overall, being informative, calling for action, and providing content-related (game-related) rewards have significant and positive impact on the reaction of users. Using only texts or embedding videos or hyperlinks in the posts has either negative or no significant impact on the reaction of users. Originality/value: – The literature review shows that not many empirical studies have been conducted so far about the brand pages of mSNGs. Therefore, this study contributes to the understanding of users’ reaction on the brand pages for mSNGs, and how companies should manage their communication effort on the pages.

Research on total quality management (TQM) has mainly focused on the consequences of TQM such as firm performance and the drivers of TQM such as top management team support, while the conditions that moderate the relationship between TQM and firm performance have seldom been considered. Thus, this paper attempts to investigate the conditions in which the effects of TQM are either intensified or weakened, with a sample set of 565 Korean manufacturing firms. This paper adopts a strategic perspective that considers TQM as a source of competitive advantages. The positive effect of TQM on firm performance could be measured by sales and revenue; more importantly, the results suggested that the positive effect of TQM was stronger when a firm pursues a proactive strategy (internal strategic factor) and when a firm is in its growth stage in terms of the product lifecycle (external strategic factor). Thus, managers should implement TQM earlier than their competitors to fully benefit from TQM. This study provides a more complete overview of TQM research by incorporating a strategic perspective and adding empirical evidence.

This study aims to expand our understanding of environmental performance by adopting exploration and exploitation concepts, which are key types of firm innovation. We reveal exploration and exploitation as two important antecedents of proactive and reactive environmental performance. We also identify the conditions under which the distinct effects of these two types of innovation are moderated. Using a sample of 2060 firm-year observations over a 12-year period in various industries, we find that firm exploration positively affects proactive environmental performance, whereas firm exploitation positively influences reactive environmental performance. Furthermore, we find that the positive effect of exploitation on reactive environmental performance intensifies when technological dynamism is high, and the positive effect of exploration on proactive environmental performance strengthens when a firm is large.