Maria Palazzo

Prof. Dr. Maria Palazzo

Mercatorum University, Rome, Lazio, Italy
orcid
Universitas Mercatorum

Research Focus & Metrics

Academic Career Length

17Years (2010-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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4 December 2020 in Sustainability
Verified
Journal Article
Open access
PDF file
Alfonso SianoAlfonso Siano
Alfonso Siano
Lukman RaimiLukman Raimi
Lukman Raimi
Maria PalazzoMaria Palazzo
Maria Palazzo
MPMirela Panait
Mirela Panait
Purpose—This research discusses emerging trends in financial inclusion, barriers and factors influencing mobile banking as an innovative solution for increasing financial inclusion in sub-Saharan Africa (SSA) with a specific focus on Nigeria. Design/methodology/approach—Using a qualitative meta-synthesis (QMS), an interpretivist research paradigm, authors provide an analytical tool for understanding the subject of inquiry by integrating findings from previous studies and relevant data from the reports of the Central Bank of Nigeria on emerging trends in financial inclusion. Findings—Three major factors emerged as drivers of mobile banking in Nigeria: (a) the ease of using mobile devices for personal banking transactions including prompt information about users’ financial transactions (savings and withdrawals) immediately through SMS (short message service) alert (easy management of my account); (b) the security/safety concerns of theft and cyber fraud; (c) social influence of friends, relatives, policy makers and social trends. Implications—In contextualizing mobile banking in SSA and in Nigeria in particular, this paper contributes to exploring the growth in the use of mobile banking by linking it with the “value in use” (VIU) perspective. This approach of the service dominant logic involves three sub-constructs (experience, personalization, and relationship), which all validate and support the proposed assertion that mobile banking is adopted by users because of utility expectancy (perceived usefulness), effort expectancy (perceived ease of use), and social influence expectancy (opinions of friends/relatives). Originality/value—This research, although qualitative in nature, validates information technology (IT) adoption theories/perspectives and enriches the “value in use” approach.

13 July 2021 in British Food Journal
Verified
Journal Article
Open access
PDF file
Pantea ForoudiPantea Foroudi
Pantea Foroudi
Maria PalazzoMaria Palazzo
Maria Palazzo
ASAsfia Sultana
Asfia Sultana
Purpose: Following the planned behaviour theory, the aim of the paper is to analyse the role played by brand attachment, brand characteristics and congruence in enhancing brand attitude while leading to revisit intentions and word-of-mouth (WOM) in the restaurant sector.Design/methodology/approach: The study is based on the quantitative method and considered 464 questionnaires fulfilled by customers of restaurants. The data were explored employing the partial least square–structural equation modelling (PLS-SEM).Findings: This study expands the literature about WOM and revisit intentions. The paper states that brand attitude positively influenced revisit intentions and WOM. Besides, findings highlighted that analysed concepts were positively correlated and that they played an important role in impacting revisit intentions and WOM, apart from one factor: social self-congruity, which was not significantly related to brand attitude.Practical implications: The results of this paper show practitioners how to develop suitable strategies that set the bases for developing customer loyalty and repeat business. By putting into practice these suggestions in the restaurant sector, brands can easily build up their attitude and boost a positive WOM and the intention to revisit.Originality/value: The study offers a conceptual framework to explore the significance of several factors, including revisit intentions and WOM. In practice, taking into account the proposed framework, it is suggested that restaurant managers should assess these two items using several factors including congruence, brand characteristics and brand attachment.

24 March 2022 in Sustainability
Verified
Journal Article
Open access
PDF file
Maria PalazzoMaria Palazzo
Maria Palazzo
Iza GigauriIza Gigauri
Iza Gigauri
MPMirela Panait
Mirela Panait
SASimona Andreea Apostu
Simona Andreea Apostu
Alfonso SianoAlfonso Siano
Alfonso Siano
Sustainable economic growth can be achieved through tourism by protecting the environment, maintaining natural resources, creating employment, improving cultural diversity, and recognizing cultural heritage values. The concept of tourism sustainability is gradually growing globally and becoming a dominant aspect in modern business, as companies need to meet stakeholders’ demands regarding environmental management. Sustainable tourism incorporates environmental, social, economic, and cultural issues into operations. The demand for green tourism, ethical consumption, protection of natural resources, and living close to nature is expected to increase. In particular, the latter gains more and more popularity due to the stress caused by the global pandemic and also because values have been re-evaluated at every level of society. In this paper, we explore sustainability in the tourism industry within the international context during the COVID-19 pandemic, with a specific focus on tourism in 35 European countries for the period between January 2020 and September 2021. We aimed to study the impact of tourism on sustainability based on the Eurostat database, using cluster analysis and descriptive statistics. The results indicate that tourism will recover slightly, even though the pandemic will continue, recording different effects in European countries. Furthermore, we highlight the relationship between income and tourism, the clusters on tourism being significantly different according to income. The results also identify potential recovery options to align this business area with global sustainable development goals, generate effective transformational change, and suggest how to create a viable growth process pushed by a glocal perspective.

17 May 2019 in Corporate Social Responsibility and Environmental Management
Verified
Journal Article
Closed access
PDF file
Agostino VolleroAgostino Vollero
Agostino Vollero
ASAlfonso Siano
Alfonso Siano
Maria PalazzoMaria Palazzo
Maria Palazzo
SASara Amabile
Sara Amabile

5 May 2023 in Journal of Retailing and Consumer Services
Verified
Journal Article
Closed access
KMKalani Madawala
Kalani Madawala
PFPantea Foroudi
Pantea Foroudi
Maria PalazzoMaria Palazzo
Maria Palazzo

8 September 2020 in International Journal of Bank Marketing
Verified
Journal Article
Closed access
Maria PalazzoMaria Palazzo
Maria Palazzo
Agostino VolleroAgostino Vollero
Agostino Vollero
ASAlfonso Siano
Alfonso Siano
Purpose: Increased public scrutiny and stakeholder pressure have given more importance to strategic corporate social responsibility (SCSR) and its three dimensions – orientation, process and value creation. At the same time, they provide banks the inspiration needed to pursue business goals, attain positive performances and communicate their social responsibility efforts. This paper analyses whether and how companies in the banking sector use corporate websites to communicate SCSR dimensions. Design/methodology/approach: A content analysis was performed based on the corporate websites of leading banks included in the Dow Jones Sustainability World Index and the Hang Seng Corporate Sustainability Index to assess the prominence of SCSR communication. Findings: The study shows that banks give less prominence to SCSR on corporate websites differently from companies belonging to other sectors, as they are less likely to expose their orientation to SCSR and pay slightly less attention to value creation than other companies. Practical implications: The paper provides theoretical insights into SCSR dimensions and how they are communicated on corporate websites. From a practical standpoint, the study provides guidance for managers in the banking sector aimed at improving their communication efforts, avoiding decoupling issues and adopting a consistent value creation perspective. Originality/value: Few studies have used a value creation perspective to differentiate between the dimensions of a SCSR approach. The paper fills this gap by assessing the communication efforts adopted by banks and insurance companies in this area.