Professor and Chair of Marketing and of Corporate Communication and Brand Management at the University of Salerno (Italy), where he is the Founder of the Doctoral Programme in Marketing Communications. He carries out research in corporate and marketing communications, brand management, CSR communication, and sustainable marketing. He has published in a wide range of international academic journals, including the Journal of Business Research, European Management Journal, Business Strategy and the Environment, International Journal of Advertising, Corporate Social Responsibility & Environmental Management, Electronic Commerce Research, Journal of Product and Brand Management, Journal of Marketing Communications, Corporate Communications: An International Journal, Journal of Brand Management, Qualitative Market Research.
Professor and Chair of Marketing and of Corporate Communication and Brand Management at the University of Salerno (Italy), where he is the Founder of the Doctoral Programme in Marketing Communications. He carries out research in corporate and marketing communications, brand management, CSR communication, and sustainable marketing. He has published in a wide range of international academic journals, including the Journal of Business Research, European Management Journal, Business Strategy and the Environment, International Journal of Advertising, Corporate Social Responsibility & Environmental Management, Electronic Commerce Research, Journal of Product and Brand Management, Journal of Marketing Communications, Corporate Communications: An International Journal, Journal of Brand Management, Qualitative Market Research.