The interest in corporate sustainability has increased rapidly in recent years and has encouraged organizations to adopt appropriate digital communication strategies, in which the corporate website plays a key role. Despite this growing attention in both the academic and business communities, models for the analysis and evaluation of online sustainability communication have not been developed to date. This paper aims to develop an operational model to identify and assess the requirements of sustainability communication in corporate websites. It has been developed from a literature review on corporate sustainability and digital communication and the analysis of the websites of the organizations included in the “Global CSR RepTrak 2015” by the Reputation Institute. The model identifies the core dimensions of online sustainability communication (orientation, structure, ergonomics, content—OSEC), sub-dimensions, such as stakeholder engagement and governance tools, communication principles, and measurable items (e.g., presence of the materiality matrix, interactive graphs). A pilot study on the websites of the energy and utilities companies included in the Dow Jones Sustainability World Index 2015 confirms the applicability of the OSEC framework. Thus, the model can provide managers and digital communication consultants with an operational tool that is useful for developing an industry ranking and assessing the best practices. The model can also help practitioners to identify corrective actions in the critical areas of digital sustainability communication and avoid greenwashing.

The paper aims to advocate the incorporating of the sustainability perspective into the management control system of healthcare organizations. The study is based on two main premises: (1) the evolution of business models towards a wide perspective of the sustainability approach; (2) the evolution of control systems in healthcare organizations towards a control-based approach to monitor the effectiveness and efficiency of the service targeted primarily to cut costs and expenses. Our methodology is developed at theoretical and conceptual level starting from: (1) a literature review on the issue, highlighting main trends and gaps and (2) the adoption of the Viable Systems Approach (VSA) as a conceptual framework oriented to integrate a wide variety of stakeholder perspectives and interests into the business model. Our findings lead us to introduce the Systems Viability Monitoring Model for Sustainability as a potential reference framework to build healthcare management control systems in which the notion of ‘systems viability,’ as defined by VSA, becomes a bridging concept by means of which the sustainability perspective can be incorporated into the management control system of healthcare organizations.

Marketing, advertising, and communications processes have changed to strategically capitalize on an increasingly digitally transformed, technologically empowered, globally interconnected consumer, or what service-dominant logic refers to as actors that are resource integrators. Customers are co-creators of value in the collaborative or sharing economy, and seek to actively reap the benefits of new knowledge growing at an exponential rate. However, developing models of customer behavior, especially the influence of a new kind of advertising based on the integrated use of television, web, and social networks, is a challenge. Our study starts from a preliminary empirical observation of the impact of television cooking shows on the variations of potential demand (queries on Google) and the purchase of branded/unbranded culinary products used on the show. Neural networks were used to determine significant correlations, which resulted in an operative Marketing 3.0 model. This model clearly explicates this impact factor on the consumer-purchasing process generated by a new mode of creating information and communications technology–based communication. As a result, by using these types of models businesses can more strategically plan the presence of products of interest on television programs designed according to M@SECI and M@BA (a pervasive smart-space model for online marketing).

The main purpose of this contribution is twofold: from a scientific point of view, to interpret the symbiotic logic through the framework of the Viable Systems approach (vSa), and from a managerial viewpoint, to provide the actors of industrial symbiosis initiatives, at any stage of their life cycle, with a guide to the most promising web-based solutions in terms of defining the best configuration for the symbiotic network. The article, therefore, aims to provide an in-depth study of the existing literature, which is still not exhaustive, and to consider synoptically and comparatively the modern platforms capable of supporting industrial symbiosis initiatives. The objective was pursued by examining 10 existing and functioning Web-based platforms, of which only a few were previously explored in the previous literature, while the recognition of the latter was carried out on a bibliometric basis to articulate in more detail the existing gap based on a panel of contributions as large as possible. The joint consideration of the literature review and the examination of the existing and functioning platforms shows an articulated framework of approaches, proposed models, and classification schemes of their functions, which allows us to conclude that given the sectoral, territorial, and specific characteristics of the materials addressed by each platform and considering the different cycles existing in eco-industrial parks (water, energy, by-products, etc.), the most promising way for their implementation is to consider multiple platforms to fully exploit the contribution of each of them. As for the management implications, the suggestion is to integrate the results obtained from the different platforms and to evaluate the configurational alternatives with multi-criteria procedures.