The Millennials and Generation Z use online shopping for a holistic experience and buy more expensive or better-quality products with buy now pay later payment methods for their highly demanding needs. The authors aimed to deepen understanding of this phenomenon by finding related knowledge fields and discovering the type of economy that will represent an increasing market share for the method of domestic e-commerce payments. The methodology used combined computer-assisted review, descriptive statistics, and linear regression to explain the market share of 23 economies worldwide. Student credit card use, myopic consumer law, buying tendencies. and dark financial triangles were identified as related topics. Logistics performance, ease of doing business, and postal development were found to be significant factors. Finally, economies with medium ranks are inclined to adopt this kind of payment easily. Hence, major implications, both managerial and academic, must be addressed. High responsibility should be borne by industry associations, which should run information campaigns by collaborating with public institutions. From the point of view of theoretical implications, studying the buy now and pay later concept and its outcomes might deepen understanding of consumer behaviour, decision-making processes, risk perception mitigation, debt behaviours, and credit adoption.

The use of sentiment analysis methodology has become crucial for e-commerce enterprises in order to optimise their marketing tactics. In the present setting, the authors strive to demonstrate the ethical and efficient use of artificial intelligence in the realm of business. The researchers used qualitative research methodologies to analyse a total of 1687 evaluations obtained from 85 online retailers associated with electronic commerce Europe Trustmark. These stores were linked with 18 different nations and operated over 14 distinct domains. The investigation used the combined power of natural language processing and machine learning, implemented via a Software-as-a-Service (SaaS) platform. The results of the study indicate that consumers often exhibit a neutral emotional tone while leaving one-star ratings. Although the influence of unfavourable evaluations is generally limited, it highlights the need for more attentiveness in their management. The extent to which users interact with goods and services has a substantial impact on the probability of publishing reviews, regardless of whether the encountered experience is unpleasant or favourable. The authors urge for the acquisition of tools and skills in order to boost the efficiency of managers and experts in parallel with expanding technological landscapes, with a particular emphasis on the utilisation of artificial intelligence for sentiment analysis.

The development of higher education worldwide must be integrated in the context of sustainable development in order to ensure environmental sustainability, social sustainability, and economic sustainability. Knowing that the digitalization process within higher education institutions is continuously expanding, while the digital tools and online learning environments enhance accessibility, flexibility, and efficiency, the purpose of the present paper is to highlight how the use of e-Learning platforms can help sustainable education development from the point of view of students from two universities: a university from Romania and a university from the USA. In order to reach this objective, a quantitative research method was used, aiming to identify the students’ opinion on a series of facilities offered by e-Learning platforms that serve as the learning process. Data processing and analysis were conducted by means of specific tests supplied by the SPSS software. The obtained results showed that Moodle users spend approximately 26% more time on the platform than Blackboard users, with a small effect size (d = 0.284), while non-engineering students spend approximately 45% more time on the e-learning platform than engineering students, also with a small effect size (d = 0.458). The evaluation of the efficacy of different educational resources varies based on the e-learning platform used, with a large effect size found for editable files (d = 1.017) and PPT or similar formats (d = 1.2). Also, the efficacy of various applications on the e-learning platform varies by platform type, with a large effect size observed for two-way student–teacher communication (d = 0.819), self-assessment grid tests with immediate feedback (d = 1.072), synchronous online meetings with teachers (d = 1.117), and access to information from previous years (d = 0.89). We conclude that institutions should prioritize platform adaptability and student engagement strategies when implementing e-learning solutions for sustainable development.

In a world of online social life and social media development, more people are interested in developing video content-based businesses, including YouTube channels, and information sharing with the main purpose of making money. This paper conducts a multidimensional analysis of the first 100 YouTube channels (July, 2022) from each of the 17 domains identified, using SocialBalde.com. The purpose of the paper is to investigate the crucial factors to take into consideration when starting a social media business on YouTube, namely the domain and description of the channel. The objective is to equip future social media entrepreneurs with two elements that should be considered when starting an online business. We perform a two-fold analysis, by exploring correlations between data for each channel and conducting a semantical analysis of the text describing each channel. In spite of the numerous research papers related to YouTube, none of them focus on this topic, i.e., the practical transformation of information into data that can be measured with multidimensional instruments. The results have interesting implications regarding how a successful channel should be developed; we also present sustainable guidelines for social media entrepreneurs to follow during the process of starting a business. Consequently, a successful online business is partly the result of the domain chosen and the channel description.

This study examines the economic and decision-making elements affecting the digitization of SMEs in Romania, emphasizing government policies, research and development (R&D) investments, digital competences, and industry-specific traits. Data were acquired via focus group interviews with entrepreneurs and managers from several industries, using a qualitative methodology. The results indicate that while digital transformation is deemed crucial for competitiveness and sustainability, SMEs encounter substantial obstacles, including regulatory impediments, restricted access to financing, and inadequate digital competencies among decision-makers. Government actions, such as subsidies, tax incentives, and financial incentives, are seen as essential for promoting digital adoption; nevertheless, respondents noted that these efforts often fail owing to excessive bureaucracy and insufficient information distribution. Furthermore, the results emphasize the significance of R&D expenditures and customized training programs in improving digital competencies. Notwithstanding the advantages noted in fields such as IT, resource limitations continue to be a significant obstacle for several SMEs. The research enhances the current literature by elucidating the relationship between external economic influences and internal decision-making mechanisms in the digitization process of SMEs. Limitations include a limited sample size and the focus group technique, indicating that future research should use quantitative and longitudinal methods to enhance the comprehension of these dynamics throughout time.