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Assoc. prof. dr. Aušra Rūtelionė is senior researcher and assoc. professor at KTU School of Economics and Business and VMU Agriculture Academy, Faculty of Bioeconomy Development. A. Rūtelionė was (is) the manager or researcher of more than 30 R&D and development projects. From 2000 she has actively participated in international and national research and real impact projects (COST, H2020, EIT Manufacturing and EIT Food, COSME/EASME, Interreg, Erasmus+, MITA, Lithuanian Research Council). Researcher is the member of AMA and EMAC as well as EMS network. Research interests: Sustainable consumption behavior, prosocial and pro-environmental engagement in sustainable consumption, consumer materialism, green consumption, sustainable marketing, sustainable and smart tourism.
The current study adds to the literature on the indirect effect of luxury brand perceived value on purchase intention via the brand attachment under the boundary conditions of consumer vanity. The authors employed a quantitative method approach, conducting an online survey with 508 respondents in Lithuania. Empirical research analysis reveals that the greater the perceived value of a luxury brand, the greater the consumer purchase intention. The latter is most strongly affected by the luxury brand perceived functional value. The study demonstrates that the greater the luxury brand perceived value among consumers, the greater their brand attachment, which in turn leads to a greater purchase intention. As there is a positive emotional relationship between a luxury brand and the consumer, the consumer’s purchase intention is also affected by the luxury brand perceived symbolic value, i.e., the capacity of the brand to communicate the consumer’s success, leadership, and power. Consumer vanity was not statistically significant to the nature of the relationship between luxury brand perceived value, brand attachment, and purchase intention. Luxury car marketers may benefit by focusing on the social and symbolic value of luxury car brand value in communication with brand-attached consumers in Lithuania.
Kristina Petravičiūtė; Beata Šeinauskiené; Aušra Rūtelionė; Krzysztof Krukowski. Linking Luxury Brand Perceived Value, Brand Attachment, and Purchase Intention: The Role of Consumer Vanity. Sustainability 2021, 13, 6912 .
AMA StyleKristina Petravičiūtė, Beata Šeinauskiené, Aušra Rūtelionė, Krzysztof Krukowski. Linking Luxury Brand Perceived Value, Brand Attachment, and Purchase Intention: The Role of Consumer Vanity. Sustainability. 2021; 13 (12):6912.
Chicago/Turabian StyleKristina Petravičiūtė; Beata Šeinauskiené; Aušra Rūtelionė; Krzysztof Krukowski. 2021. "Linking Luxury Brand Perceived Value, Brand Attachment, and Purchase Intention: The Role of Consumer Vanity." Sustainability 13, no. 12: 6912.
Sustainable consumption, provision of a clean and healthy environment, as well as improvements to the quality of life of current and future generations, are all integral parts of the sustainable development strategy, which is understood as a compromise between the environmental, economic and social objectives of society. The pro-environmental and pro-social consumer engagement in sustainable consumption may lead to behavioral change, thus contributing to the resolution of current global challenges. Although recently the pro-environmental and pro-social engagement concept has received considerable attention, there is still no consensus on what determines it. Moreover, the recent research is limited to identifying individual factors of this phenomenon. Therefore, the purpose of this study is to explore the factors that determine pro-environmental and pro-social consumer engagement in sustainable consumption. The authors employed a qualitative method approach, conducting semi-structured interviews with consumers engaged in sustainable consumption in Lithuania. The research results reveal that these consumers were affected by cognitive, attitudinal and psychosocial factors. In terms of external factors, consumers named contextual factors for sustainable consumption, social norms and the promotion of sustainable consumption. Research results also show an additional internal factor of perceived responsibility, which means perceived duty as an individual to do good for society and the environment.
Aistė Čapienė; Aušra Rūtelionė; Manuela Tvaronavičienė. Pro-Environmental and Pro-Social Engagement in Sustainable Consumption: Exploratory Study. Sustainability 2021, 13, 1601 .
AMA StyleAistė Čapienė, Aušra Rūtelionė, Manuela Tvaronavičienė. Pro-Environmental and Pro-Social Engagement in Sustainable Consumption: Exploratory Study. Sustainability. 2021; 13 (4):1601.
Chicago/Turabian StyleAistė Čapienė; Aušra Rūtelionė; Manuela Tvaronavičienė. 2021. "Pro-Environmental and Pro-Social Engagement in Sustainable Consumption: Exploratory Study." Sustainability 13, no. 4: 1601.
Daiva Beniulytė; Beata Šeinauskienė; Aušra Rūtelionė. Perceived influence of corporate social responsibility on consumer loyalty: the role of ethical ideology. Entrepreneurship and Sustainability Issues 2020, 8, 291 -300.
AMA StyleDaiva Beniulytė, Beata Šeinauskienė, Aušra Rūtelionė. Perceived influence of corporate social responsibility on consumer loyalty: the role of ethical ideology. Entrepreneurship and Sustainability Issues. 2020; 8 (1):291-300.
Chicago/Turabian StyleDaiva Beniulytė; Beata Šeinauskienė; Aušra Rūtelionė. 2020. "Perceived influence of corporate social responsibility on consumer loyalty: the role of ethical ideology." Entrepreneurship and Sustainability Issues 8, no. 1: 291-300.
Consumer decision- making and its determining factors have been analysed by a number of marketing researchers; however, the majority of studies concentrate on the rational approach. Although sporadic, recent theoretical and empirical studies reveal that reseachers of ocumer beahvior should alos place considerable attention on the analysis of issues related to concumer irrayionality. In order to disclose the expression of consumer irrayionality in decision making related to purshasing an consumption, scenarios associated with price perception were chosen for analysis in this paper allowing determinantion of a possible ecconomically rational decision and comparison with decisions made by consumers thereof. Theoretically sound assucptions in relation to consumer irrationality expression in the context of price perception and relations with consumer beahvior were tested on fast moving consumption goods (FMCG). In the study of experimental scenarios, the authors of the paper analysed 8 assumptions related to irrationality expression in the context of price perception. In the case of FMCG, 6 assumptions were confirmed as significant from the perspective of irrational price perception, of which 5 were at the company level an 1 at the consumer level. In order to reveal possible relations between irrational price perception and consumer behavior, a survey of experiment participants was performed. The results demonstrated a significant relation between these variables in terms of all the assumptions confirmed during the experiment.DOI: http://dx.doi.org/10.5755/j01.ee.27.3.14318
Ausra Rutelione; Jūratė Banytė; Agnė Gadeikiene; Justina Belkeviciute. Expression of Irrationality in Consumer Behavior: Price Perception Approach. Engineering Economics 2016, 27, 1 .
AMA StyleAusra Rutelione, Jūratė Banytė, Agnė Gadeikiene, Justina Belkeviciute. Expression of Irrationality in Consumer Behavior: Price Perception Approach. Engineering Economics. 2016; 27 (3):1.
Chicago/Turabian StyleAusra Rutelione; Jūratė Banytė; Agnė Gadeikiene; Justina Belkeviciute. 2016. "Expression of Irrationality in Consumer Behavior: Price Perception Approach." Engineering Economics 27, no. 3: 1.
The majority of researchers devote their attention to male shoppers’ typologies which are usually related to shopping orientation. However none of the frameworks developed until now was devoted to revealing relations between shopping orientation and male shopping behavior, some research findings were related to the analysis of differences in male and female behavior. That led to the main aim of this paper- to reveal the possibilities to model male shopping behavior in terms of shopping orientation and to justify the presumptions for formation of such frameworks and their structure. Based on comparable and systematic research results, the framework that enables cognition of how shopping orientation is expressed in male shopping behavior was designed.
Jūratė Banytė; Ausra Rutelione; Agnė Jarusevičiūtė. Modelling of Male Shoppers Behavior in Shopping Orientation Context. Procedia - Social and Behavioral Sciences 2015, 213, 694 -701.
AMA StyleJūratė Banytė, Ausra Rutelione, Agnė Jarusevičiūtė. Modelling of Male Shoppers Behavior in Shopping Orientation Context. Procedia - Social and Behavioral Sciences. 2015; 213 ():694-701.
Chicago/Turabian StyleJūratė Banytė; Ausra Rutelione; Agnė Jarusevičiūtė. 2015. "Modelling of Male Shoppers Behavior in Shopping Orientation Context." Procedia - Social and Behavioral Sciences 213, no. : 694-701.