Gustavo Morales-Alonso

Dr. Gustavo Morales-Alonso

ETSI Industriales, Universidad Politécnica de Madrid, 2. 28006, Madrid, Spain
orcid

Research Focus & Metrics

Academic Career Length

16Years (2011-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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5 July 2018 in Sustainability
Verified
Journal Article
Open access
PDF file
MRMeisam Ranjbari
Meisam Ranjbari
GMGustavo Morales-Alonso
Gustavo Morales-Alonso
RCRuth Carrasco-Gallego
Ruth Carrasco-Gallego
In recent years, through the advances in technology and highlighting the sustainability concepts in different aspects of human lives, the sharing economy has become an interesting topic for researchers, and also, many businesses claim to be active in this environment. However, a comprehensive definition, which is generally accepted, does not yet exist in the literature. In this paper, through a systematic literature review, analysis, and coding, a comprehensive definition, and also, an inclusive framework is presented for the sharing economy. This can help scientists and businesses to clarify which companies or parts of their activities fall into the SE category, and which do not. Such clarification in a small scale is done for five companies at the end of the paper.

27 December 2016 in Sustainability
Verified
Journal Article
Open access
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HKHakan Karaosman
Hakan Karaosman
GMGustavo Morales-Alonso
Gustavo Morales-Alonso
ABAlessandro Brun
Alessandro Brun
Sustainability management in global fashion operations is an area of growing concern. This can be seen by the number of research articles and industrial reports published. To establish a further debate, this study pursues two objectives. Firstly, it provides a systematic literature review pertaining to environmental and social sustainability management in fashion operations by encompassing 38 research articles indexed in Scopus from 2006 to 2016. Secondly, it presents a classification framework in which sustainability practices are categorized according to a three-dimensional concurrent engineering framework by focusing on product, process and supply chain levels. Results address that the breakdown of environmental and social sustainability practices identified in earlier research is not homogenous. For instance, some critical social aspects such as human rights are not widely covered in production processes. Similarly, serious environmental aspects such as biodiversity are not entirely focused on at the chain level. Last, this study concludes with a framework illustrating strategic priorities to be taken to advance sustainability in fashion operations.

28 December 2020 in Sustainability
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Journal Article
Open access
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MGMercedes Grijalvo
Mercedes Grijalvo
AAAntonia Pacios Alvarez
Antonia Pacios Alvarez
Joaquín Ordieres-MeréJoaquín Ordieres-Meré
Joaquín Ordieres-Meré
Javier Villalba DiezJavier Villalba Diez
Javier Villalba Diez
GMGustavo Morales-Alonso
Gustavo Morales-Alonso
The industry has entered on the Fourth Industrial Revolution, the so-called Industry 4.0, with global markets and strong competition, some traditional manufacturing firms are implementing new maintenance innovations and policies, based on digitalisation and data driven approach, but also based on servitisation. The implementation of these new equipment maintenance business models, could require new organisational approach at different levels. Different sorts of integration are arranged, in vertical with a flat structure of intelligent, flexible and autonomous units working integrated, in horizontal with a strong external and internal supply chain integration, and in transverse, with an integrated approach that link internal and external stakeholders. A new prescriptive maintenance business model for equipment exploiting digitalisation opportunities, including stakeholder relationship is proposed. Different perspectives such as organisational, innovation and sustainability have been adopted to discuss the implications of the proposal. The social value potentially gained as well as the alignment with the SDGs are discussed as well.

28 September 2019 in Sustainability
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Journal Article
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ILIsaac Lemus-Aguilar
Isaac Lemus-Aguilar
GMGustavo Morales-Alonso
Gustavo Morales-Alonso
ARAndres Ramirez-Portilla
Andres Ramirez-Portilla
AHAntonio Hidalgo
Antonio Hidalgo
The interest in sustainable business models has grown rapidly in recent years. Although some progress has been made in identifying this concept and making the practices more sustainable, little is known about the organizational design that is most appropriate for creating new business models or implementing changes in existing ones towards a sustainability approach. This paper presents a review of sustainable business models in terms of the key factors that influence firm design based on organization theory. We retrieved 394 Journal Citation Reports papers from the WoK and Scopus databases, identifying 19 papers that have addressed the interplay between both constructs. We used the Galbraith Star Model to analyze the selected papers. We discuss three key findings for the cross-fertilization of both literatures: (i) the extension of the design elements outside the firm boundaries at the inter-organizational and ecosystem levels; (ii) the emphasis on certain design elements (strategy, process, people, structure) rather than others (rewards); and (iii) the use of the organizational design construct as a tactic tool for strategy execution of the sustainable business model. We also present theoretical and practical implications for the use and further development of this framework, as well as future avenues of research.

30 January 2025 in Business Strategy and the Environment
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Journal Article
Open access
Roberta CostaRoberta Costa
Roberta Costa
LTLuigi Tiburzi
Luigi Tiburzi
GMGustavo Morales-Alonso
Gustavo Morales-Alonso
ACArmando Calabrese
Armando Calabrese
FRFrancesco Rosati
Francesco Rosati
Scholars and practitioners have increasingly focused on how business contribution to the Sustainable Development Goals (SDGs) is disclosed through SDG reporting. However, corporate sustainability literature and practice suggest that SDG reporting may be purely symbolic, potentially leading to SDG washing. This paper proposes two indices to detect, through their discrepancy, the presence of symbolic approaches to SDG reporting. The SDG Coverage Index measures the completeness of the disclosed SDG‐related data, while the SDG Commitment Index describes the level of detail in the disclosed data, assessed according to SDG‐related Global Reporting Initiative indicators. The paper presents a content analysis of the sustainability reports of 376 companies to measure SDG coverage and commitment. The results suggest that, although companies tend to cover a wide range of SDG‐related indicators, this does not necessarily translate into significant commitment to the SDGs, revealing the presence of symbolic approaches and potential SDG washing practices.

19 April 2021 in Sustainability
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Open access
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DHDavid Hidalgo-Carvajal
David Hidalgo-Carvajal
RCRuth Carrasco-Gallego
Ruth Carrasco-Gallego
GMGustavo Morales-Alonso
Gustavo Morales-Alonso
To move closer to achieving the United Nations’ Sustainable Development Goals (SDGs), a change from the traditional paradigm of the linear economy towards the circular economy is of paramount importance. One of the key promoters of this shift is servitization, which involves a shift from a purely transactional product-selling model to customer satisfaction through providing the service inherent to the product. Although servitization is a promising field for academics and practitioners, its adoption faces different challenges and drivers that need to be understood and addressed. A latent issue is the lack of common language around the topic. In the present study, a systematic literature review has been conducted to allow the identification and classification of the main challenges and drivers. Based on the findings, we propose a classification framework that identifies, classifies, and groups common challenges and drivers to different areas of knowledge on servitization through intensity heat maps. From a managerial point of view, our results highlight the importance of embracing servitization as a collective effort from the different departments within a company.