Prior literature in the field of corporate social responsibility (CSR) has largely focused on investigating its relationship with organizational-related outcomes, whereas the impact of CSR on consumer behavior is largely ignored in the recent literature. Further, most of the prior studies have investigated CSR with a philanthropic viewpoint, but its importance in achieving marketing-related outcomes is something that is to date, underexplored. Hence, the aim of the present study is to investigate the impact of CSR communication through social media on consumer loyalty with the mediating effect of consumers’ brand admiration in the banking sector of Pakistan. The banking sector was selected due to the reason that this sector is homogenized in nature and creating consumers’ loyalty due to this homogenized character of this sector is challenging. The data of the present study were collected from different banking consumers through an adapted questionnaire on a five-point Likert scale. A total of 448 fully filled questionnaires were received which included 289 male and 159 female banking consumers. The results of the present study revealed that CSR communications through social media have a positive impact on consumer loyalty, and consumers’ brand admiration partially mediates this relationship. The findings of the present study would help policymakers from banking institutions to use CSR strategy from the perspective of marketing which is undoubtedly very important for every organization in the current digital age.

The following study first examined how consumers are influenced by social media advertising and what role vloggers play in influencer marketing. Secondly, the factors considered by consumers while making a final decision for purchasing and traveling are explored, affected by the destination image for the country of origin. The aim of the research was fulfilled by reviewing relevant literature and defining and exploring the relationship among variables: vlog marketing, YouTube, Facebook, Instagram, Snapchat, E-WOMs, consumer travel intent, consumer purchase intent, destination image, and ease of travel. A self-administered survey questionnaire with a 5-point Likert scale was utilized and shared online among social media users for collecting data via two resources: personal connections and relevant social media platforms. A total of 428 valid responses were collected. The PLS-SEM software was used to analyze and interpret the data. The measurement model, structural model, regression analysis, and t-tests were used for testing and concluding results for hypotheses. The results concluded that vlog marketing, with all its higher-order constructs, except Snapchat, has a significant positive effect on consumer travel intent and purchase intent. Moreover, destination image and ease of travel enhance the relationship of vlog marketing and consumer travel intention but not that of vlog marketing and consumer purchase intention. The study contributes to the literature on influencer and content marketing on social media networks by emphasizing the role of vloggers in shaping consumer behavior and placing a distinct image of a destination place, and how ease of travel affects the decision to travel and buy travel goods and services advertised on vlogs.

Introduction: In an increasingly competitive manufacturing sector, companies are adopting innovative approaches, such as the Lean Six Sigma methodology, to enhance their operations, competitiveness, and sustainability. This study explores the effect of Lean Six Sigma methodology and data-driven decision-making on sustainable manufacturing practices.Methods: The study employs thematic analysis to clarify and identify principle nodes and themes, including Six Sigma, quality improvement, management approaches, and front-line worker perspectives. The analysis aims to deepen understanding of Lean Six Sigma principles and their implications for sustainable manufacturing practices.Results: The analysis identifies employee motivation, balanced scorecards, company culture, Customer Relationship Management (CRM), and data-driven decision-making as key drivers of sustainable manufacturing practices. Evidence suggests that implementing Lean Six Sigma methodology, promoting data-driven decision-making, and nurturing a positive company culture enhances environmental performance in the manufacturing industry.Discussion: The findings indicate that Lean Six Sigma, data-driven decision-making, and a positive company culture are effective strategies to enhance sustainability in manufacturing, offering valuable insights for companies seeking to improve sustainability while maintaining competitiveness. This study underlines the potential of Lean Six Sigma as a cornerstone of sustainable manufacturing practices.

Sustainable supply chain management (SSCM) is a new area of interest to scientists and industrial practitioners through which to maintain productivity, reduce costs, and enhance agility. SSCM is especially important to protect the environment and reduce pollution by heavy industries. It considers the environment the main stakeholder in minimizing the carbon footprint during production, lowering emissions of dangerous gases, and reducing industrial pollution. Considering the aforementioned purposes, the aim of this study was to explore the relationships between top management support, perceived justice, supplier management, and SSCM and assess the moderating role of supply chain agility. This quantitative study was conducted in the vast textile sector in Pakistan. We collected data through a questionnaire and found that top management support, perceived justice, and supplier management are positively and significantly associated with SSCM. However, there was no significant moderating effect of supply chain agility on the independent variables and SSCM. These findings have practical implications for production managers and top management in enhancement of their roles in promoting environmental wellbeing. By developing rules at the organizational and governmental levels that consider the role of top management, perceived justice, and improved supplier management, the sustainability of the supply chain can be improved. This analysis provides academics who study the supply chain a practical prescription and adds to the body of knowledge about the validity of top SSCM pillars.

This study investigates the impact of an organization’s response to poaching on employee productivity while considering the mediating role of organizational agility, contributing to the sustainability literature. The study aimed to explore the impact of three responses toward poaching, including the constructive response (CR), defensive response (DR), and retaliatory response (RR), on employee productivity. The survey-based approach collected data from companies in the Pakistani service sector, an essential step toward understanding sustainable human resource practices in developing countries. Regression analysis was used to analyze the collected data, revealing significant relationships between predictor variables and employee productivity. Specifically, Model 1 found a significant negative relationship between CR and productivity, whereas DR showed a positive and significant association with productivity. The study also considered the unique characteristics of the Pakistani service sector to explain the observed negative and positive relationships between CR and DR, respectively, and employee productivity. Model 2 improved the model fit by introducing organizational agility as a predictor variable, demonstrating a positive and significant relationship between productivity and all four predictor variables. The study suggests that the positive relationship between organizational agility and productivity could be due to agile organizations being more adept at responding to changing market conditions and demands, resulting in improved overall performance. This study provides valuable insights into the impact of an organization’s response to poaching on employee productivity while considering the mediating role of organizational agility. It contributes to the sustainability literature.

The research study examines the impact of enterprise social media (ESM) on employees’ competence through the mediating role of knowledge sharing and the moderating influence of information relevance. The study was conducted with 272 respondents working in various educational institutions in Multan City, Pakistan, using a structured questionnaire to collect data. The research findings indicate that enterprise social media positively affects employees’ competencies, and knowledge sharing plays a significant role in mediating this effect. The study also suggests that information relevance moderates the relationship between ESM and employees’ competencies, indicating that the association is stronger when information relevance is high. The research is based on the social capital theory, which proposes that trust, shared vision, and network ties can enhance employee competence and knowledge sharing. This theoretical framework emphasizes the importance of building organizational social connections to promote knowledge sharing and employee competence. The study highlights the potential benefits of using ESM in organizations to enhance employees’ competencies through improved knowledge sharing. It also emphasizes the importance of information relevance in determining the effectiveness of ESM in promoting employee competence. The findings of this study have practical implications for organizations seeking to leverage ESM to improve their employees’ skills and knowledge.